Who is Josh?
Josh Clemente is the founder of Levels. He’s a mechanical engineer, CrossFit L2 trainer + previously leads teams at Hyperloop + SpaceX where he developed life support systems for astronauts going into space.
In this conversation, we discuss the importance of optimizing your metabolic health, how software can drive behavior change + the future of health tech.
Full video on YouTube: https://youtu.be/3B1RJvlff74
Topics We Discuss
Full Time Stamps (YouTube)
Subscribe + watch on YouTube:
Let me know what you think on Twitter:
Who is Jim?
Jim McKelvey is an entrepreneur, glass-blowing artist + philanthropist.
He’s most well known as the co-founder of Square, the financial payments company he started with Jack Dorsey (founder of Twitter). Jim also co-founded the non-profit “Launch Code” and he’s an independent Director of the St. Louis Federal Reserve
Jim’s book, The Innovation Stack, is available for purchase. Or sign up to the email list at the bottom of this post to win 1 of 5 copies we’re giving away to listeners
Topics We Discuss:
We’re giving away 5 copies of Jim’s book to email subscribers, details here:
Ryan Begelman co-founded Summit Series, described as “TED meets Burning Man” & “The Davos of Gen Y” by Forbes
They’ve become known for hosting incredible events with thousands of leading creators like Richard Branson, Jeff Bezos & Jessica Alba. Summit acquired Powder Mountain, America’s largest ski resort after pre-selling the opportunity to their community.
Ryan also bought into Bisnow Media, became CEO & sold for a reported $50mil+, all without venture capital.
In this episode, we discuss the world of micro private equity, buying existing companies with little money down & the philosophy of becoming an owner.
Ryan has a growing portfolio of 7 products, including fomo.com, a popular SaaS Shopify app. He’s doing 7-figures in revenue, all while living a nomadic life traveling the world, coding on-the-go & making music.
WATCH + SUBSCRIBE ON YOUTUBE:
WHAT YOU'LL LEARN:
TIME STAMPS FOR VIDEO:
Emily is a true branding expert.
She's helped to build brands like Allbirds, Casper & Boxed from the ground up & paved a new path for entrepreneurs building in the direct-to-consumer (D2C) space.
We're giving away 5 free copies of Emily's new book: Obsessed: Building a Brand People Love From Day One
Sign up here for details:
The approach Emily and her team use to create brands that people love from day one.
Real-world examples from brands like: Apple, Nike, Warby Parker, TOMS, Allbirds, SoulCycle, Everlane, Thinx, and more.
1:24 who is emily?
2:00 equity vs agency fee
3:09 branding book
4:15 what is the importance of brand?
5:05 defining brand
9:08 3 parts to brand strategy
14:40 customer interviews
20:33 beyond functional benefits
22:51 casper + core brand idea
25:30 airbnb + the why test
29:50 evaluating brand idea
30:30 boxed + comparing to competition
32:30 allbirds examples
37:40 nike + laddering up value
38:10 apple + green text
41:35 soulcycle brand juxtaposition
42:50 breaking the rule of consistency
47:40 non-profits + cause
50:50 toms shoe
53:10 warby parker
59:40 cancel culture + consumer expectations
Full show notes:
Landing In Mexico City
There’s an energy that radiates through Mexico City that is unique to this part of the world. Colorful buildings paint the streets next to food carts full of locals trading stories from their day. Innovative design, delicious food & a rich culture is at the heart of this mega-city.
“Emerging Mexico” as I would learn, is alive and well. I could see why The New York Times named it the #1 place to visit in 2016.
But when I first visited in 2015 to hang out with my old friend Hassan, I knew little about what was bubbling under the surface. That was the halfway point of our now 10yr friendship, meeting as young, ambitious employees in Google’s EMEA headquarters in Dublin.
Bonding over Arsenal games, Fifa marathons & long chats in Slattery’s Pub, we talked about one day building companies that we would be proud of. And Hassan has stayed true to that vision ever since.
Finding Opportunities In Emerging Markets
Hassan co-founded GAIA, one of Mexico’s leading startups that is disrupting the furniture business. They’ve re-imagined what a vertically integrated player could look like: from designing & producing their own products, bringing technology to create new retail experiences & even having their own GAIA trucks to control the delivery experience for their customers – they’ve been a shining light of what the future of retail should look like.
In just over 5 years, they’ve grown to 18 stores, 350+ employees & built a multi-million dollar e-commerce business that has a healthy mix of online to offline revenue.
Hassan forged his own path. Leaving his safe job at Google in Europe, to move to Brazil to learn about startups in the region, before planting his own seed in Mexico.
It’s his ability to get up and run towards the action that I was most fascinated to dig into. In an age of endless debate around luck vs skill – Hassan shows what it looks like to take control of the decisions you have agency over.
But what I love most about this convo, is that we talk through some of the challenges that many of us face when trying to go down the entrepreneurial route.
Where do you start? What should you focus on? When is it safe to leave your job? What skills do you need to build & who are the people you need to look out for to turn your idea into a reality?
Five Things To Listen Out For:
(1) Emerging Markets – why he thinks there’s so much opportunity in emerging markets like Mexico
(2) Knowing When To Leave – how he thought through leaving his safe job, to move twice & settle into countries where he didn’t speak the language
(3) Preparing For Entrepreneurship – the skills you can develop in a job to become a better entrepreneur
(4) The evolution of the CMO role – how marketing is changing
(5) Growth Debt – and how to avoid making mistakes when growing so quickly
Subscribe and watch on:
Full show notes:
Thank you to our sponsors, who help make this show possible:
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space