SUMMARY:
In this episode, we discuss the world of micro private equity, buying existing companies with little money down & the philosophy of becoming an owner.
Ryan has a growing portfolio of 7 products, including fomo.com, a popular SaaS Shopify app. He’s doing 7-figures in revenue, all while living a nomadic life traveling the world, coding on-the-go & making music.
SHOW NOTES:
https://www.creatorlab.fm/ryan-kulp-fork-equity/
WATCH + SUBSCRIBE ON YOUTUBE:
https://youtu.be/yEaKaxRgjlQ
WHAT YOU'LL LEARN:
TIME STAMPS FOR VIDEO:
https://youtu.be/yEaKaxRgjlQ
Emily is a true branding expert.
She's helped to build brands like Allbirds, Casper & Boxed from the ground up & paved a new path for entrepreneurs building in the direct-to-consumer (D2C) space.
We're giving away 5 free copies of Emily's new book: Obsessed: Building a Brand People Love From Day One
Sign up here for details:
https://bit.ly/2Xxh58X
The approach Emily and her team use to create brands that people love from day one.
Real-world examples from brands like: Apple, Nike, Warby Parker, TOMS, Allbirds, SoulCycle, Everlane, Thinx, and more.
You’ll learn:
Time Stamps:
00:00 intro
1:24 who is emily?
2:00 equity vs agency fee
3:09 branding book
4:15 what is the importance of brand?
5:05 defining brand
9:08 3 parts to brand strategy
14:40 customer interviews
20:33 beyond functional benefits
22:51 casper + core brand idea
25:30 airbnb + the why test
29:50 evaluating brand idea
30:30 boxed + comparing to competition
32:30 allbirds examples
37:40 nike + laddering up value
38:10 apple + green text
41:35 soulcycle brand juxtaposition
42:50 breaking the rule of consistency
44:30 thinx
47:40 non-profits + cause
50:50 toms shoe
53:10 warby parker
53:37 bombas
54:55 everlane
59:40 cancel culture + consumer expectations