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Zaid Admani // Why MrBeast is Ruining YouTube, 100mil+ Views, Going Viral On TikTok, Creative Spirit vs. Slave To Algo 0

Sep 21, 2023

Zaid Admani is a creator and part-time Civil Engineer. He creates content on finance and business that is both educational and entertaining. He has built up a following of ~400k people & has generated more than 100 million views across social media.

Subscribe & watch on YouTube:

https://youtu.be/j-he_V_V5nY

Timestamps:

(00:00:00) - Intro
(00:04:14) - Zaid’s Creator Journey
(00:21:04) - Zaid’s Civil Engineering Background
(00:32:04) - Zaid’s Content Style
(00:43:39) - Creating Viral Content vs. Meaningful Content
(00:57:12) - Sponsor: LinkedIn Jobs
(00:58:23) - Balancing Educating and Entertaining
(01:00:26) - Inside Look at Zaid’s Content Creation Process
(01:33:33) - Quantity vs Quality
(01:39:43) - Why TikTok Live
(01:49:40) - Monetization

Links Mentioned:

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

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Suneel Gupta // Finding Purpose, Dealing With Burnout, 85% Rule & The Music Mindset 0

Aug 24, 2023

Suneel Gupta is a writer and entrepreneur. He studies leaders from around the world to discover and share simple, actionable habits that enhance performance and deepen ones state of well-being.

Subscribe & watch on YouTube:

https://youtu.be/kZwbKcnsdbY

Timestamps:

(00:00:00) - Intro
(00:01:49) - Suneel’s Backstory
(00:03:35) - What is Dharma?
(00:17:38) - The Arrival Fallacy
(00:24:44) - The Ambition Paradox?
(00:32:51) - Sponsor: LinkedIn Jobs
(00:34:02) - Searching for Meaning
(00:42:37) - The Importance of Recovery
(00:46:06) - The 85% Rule
(00:50:58) - Tools for Finding Dharma
(01:00:56) - Music Mindset
(01:04:33) - Staying Connected to your Essence

Links Mentioned

Suneel's Book - Everyday Dharma
WSJ Article on One Medical Acquisition of Rise
Tel Ben-Shahar
Viktor Frankl’s Man’s Search for Meaning

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

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Kallaway // 100mil+ Views, Growing on TikTok & Vertical Video Deep Dive 0

Jul 27, 2023

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media.

Subscribe & watch on YouTube:
https://youtu.be/etQpm_bQJH8

Timestamps:

(00:00:00) - Intro
(00:02:22) - Kallaway’s Backstory
(00:17:07) - Distribution is King
(00:20:57) - Why Short-Form Video?
(00:28:56) - Actionable Advice on Creating Content
(00:44:53) - Sponsor: LinkedIn Jobs
(00:46:04) - Comedy & Storytelling
(00:52:41) - Why Writing is the Most Important Skill
(01:03:33) - Inside Look at Kallaway’s Script Layout
(01:05:59) - Kallaway’s Equipment
(01:10:24) - Kallaway’s Editing Process
(01:32:35) - Psychology of Creating Content
(01:44:57) - How to go viral
(01:49:37) - Newsletter Insights
(01:55:26) - Thoughts on Monetization
(01:59:52) - Becoming a Full-Time Creator

Links Mentioned

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

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Mario Gabriele, The Generalist // Emerging Tech, ChatGPT vs. Google, Contrarian Views & Raising A $15mil Fund 0

Feb 27, 2023

Subscribe & watch on YouTube:
https://youtu.be/zJBc0-rsnVo

Timestamps:

00:00:00 - Start
00:04:26 - What VCs do & how it overlaps with Mario’s experience
00:08:00 - Why Be A Generalist vs. Specialist?
00:11:32 - Surprising characteristics of “who becomes an entrepreneur”?
00:15:52 - Average age of entrepreneurs - fact vs fiction
00:17:58 - Emerging Tech (AI, Crypto, Health)
00:22:34 - Valuations in 2023
00:24:53 - Feelings After FTX & Luna Crash
0:33:24 - Web 2.5 Companies
00:35:45 - Neo Banks vs Traditional Banks
00:37:30 - Fintech Overlap w/ Crypto
00:38:33 - ChatGPT vs. Google
00:41:55 - Types of searches & AI co-pilots
00:44:34 - Hype Cycles: Football vs. Tech
00:48:22 - Sponsor Break: Virtual Gurus
00:49:25 - Monetizing AI & Google vs. Microsoft
00:56:59 - Satya Smashing It At Microsoft
01:02:36 - What Running A $15mil Fund Looks Like
01:16:19 - Behind The Mind
01:17:08 - If you weren’t doing the generalist what would you be doing?
01:18:26 - Contrarian Opinions
01:23:08 - Subcultures, Reality TV & The Day of Judgement
01:26:14 - People That Have Impacted Your Thinking

Links Mentioned

https://www.generalist.com/briefing/all-the-answers
https://www.generalist.com/briefing/josh-wolfe
https://www.generalist.com/briefing/the-casino-and-the-genie

Thank you to our sponsors:

The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

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Timo Armoo, Fanbytes // 8-Figure Agency Sale, Influencer Marketing & Expertise Gap Opportunities in 2023 0

Feb 14, 2023

Subscribe & watch on YouTube:
https://youtu.be/c1vgzbouoXY

Timestamps:

(00:00:00) - Intro
(00:00:24) - Start Of Interview
(00:06:43) - Selling Companies & Expertise Gap
(00:15:40) - Expertise Gap in 2023
(00:20:18) - Selling Company: Strategic vs Financial Buyers
(00:23:50) - Getting New Clients & Figuring Out Pricing
(00:39:29) - Sponsor Break: Virtual Gurus
(00:40:32) - Press, Scaling Beyond Yourself & Dealing With Ego
(00:56:42) - Best In Class Influencer Marketing
(01:04:00) - Priorities & Long Term View On Business

Thank you to our sponsors:

The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

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James DeJulio, Tongal // Future of Hollywood & Advertising, Impact of AI on Creative Work & Who Wins The Streaming Wars? 0

Jan 30, 2023

Subscribe & watch on YouTube:
https://youtu.be/FNCgWJNR9ok

Timestamps:

(00:00:00) - Intro
(00:00:24) - Start Of Interview
(00:01:55) - What Is Tongal?
(00:04:07) - Types of Content: Branded, Original + Advertising
(00:07:08) - Scale Of Tongal
(00:12:14) - Background in Hollywood
(00:24:57) - The Company Before Tongal
(00:34:54) - Power of Cold E-mail
(00:36:53) - Company Origin Story
(00:41:12) - Sponsor Break: Virtual Gurus
(00:42:12) - Getting First Few Customers
(00:46:49) - Finding Product Market Fit
(00:52:19) - Scaling + Growth Levers
(01:02:43) - Pricing Model Change
(01:08:14) - Looking Ahead
(01:13:35) - How AI Will Impact The Creative Work Force?
(01:15:44) - Streaming Wars (Netflix, YouTube, HBO, Tiktok)

Thank you to our sponsors:

The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

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Ben Tossell, Ben's Bites // AI Hype Cycle, 2023 Predictions & OpenAI vs Google vs Microsoft 0

Jan 16, 2023

Subscribe & watch on YouTube:
https://youtu.be/2XHlteP32Sc

Timestamps:

(00:00:00) - Intro
(00:00:24) - Start Of Interview
(00:02:48) - Zapier + AI
(00:05:56) - No Code + AI
(00:17:16) - OpenAI vs Google vs Microsoft
(00:26:32) - AI assistant
(00:39:20) - Sponsor Break: The Virtual Gurus
(00:40:21) - OpenAI vs Big Tech
(00:46:49) - askmybook.com
(00:54:58) - AI Hype Cycle?
(01:00:05) - Predictions for 2023
(01:14:11) - End

Links Mentioned

Thank you to our sponsors:

The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

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Danny Postma: OpenAI, GPT-3, AI Business Ideas & His 7-Figure Sale 0

Dec 5, 2022

Subscribe & watch on YouTube:
https://youtu.be/4PWqRILYz8U

Timestamps:

(00:00:00) - Intro
(00:00:07) - Start Of Interview
(00:01:25) - Who Is Danny Postma
(00:04:04) - Slowmad Lifestyle
(00:06:54) - Early Indie Hacking
(00:15:21) - What Is GPT-3?
(00:18:18) - Training AI
(00:24:07) - First-Hand Experience
(00:25:36) - Use Cases
(00:28:41) - Should we learn to code to play with AI?
(00:34:19) - Jasper and copy.ai
(00:38:07) - What Is Open AI?
(00:40:05) - Sponsor Break: Shopify
(00:41:39) - Sponsor Break: Justworks
(00:42:45) - Will AI Take Over The World?
(00:45:08) - How AI will replace people
(00:46:34) - Learning To Code
(00:50:39) - Use Cases and Generating Ideas
(00:54:52) - What Happened After Danny Sold Headlime?
(00:57:28) - AI Business Ideas
(01:04:55) - Personalized Podcasts
(01:10:23) - End

LINKS MENTIONED:

Thank you to our sponsors:

Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

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Tom Osman, Shiny // AI Co-Pilots, Web3 & Online Communities 0

Nov 21, 2022

Subscribe & watch on YouTube:
https://youtu.be/K26L7HwTLcU

Timestamps:

(00:00:00) - Intro
(00:01:06) - What Is Shiny?
(00:03:48) - Hyperfocused On Being Unfocused
(00:06:14) - Shiny Object Social Club + Shiny Token
(00:11:09) - Crypto Sentiment & Price Action
(00:16:10) - Open AI & What's Driving The Growth in AI?
(00:22:08) - Image, Video, Podcast AI + Generative Art
(00:27:42) - Jasper - All-in-one Tool + AI Co-Pilots
(00:37:25) - Sponsor Break: Shopify
(00:38:35) - Sponsor Break: Justworks
(00:39:59) - Continuation Of Interview
(00:53:07) - Will AI Evolve & Be A Threat?
(01:07:09) - Moving Abroad

Links Mentioned

Thank you to our sponsors:

Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

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Mike Evans, Grubhub // Building A $2bil Company, Going Public & Leaving It All Behind 0

Nov 7, 2022

Subscribe & watch on YouTube:
https://youtu.be/YbEAIBbQA5E

Timestamps:

(00:00:00) - Intro
(00:00:25) - Start Of Interview
(00:01:56) - How Grubhub Started
(00:03:26) - Software Developer to Starting Grubhub & Fixer
(00:05:13) - Seven Deadly Sins
(00:06:48) - Idea To Reality
(00:08:45) - The Evolution
(00:13:26) - Knowing When To Go Full Time
(00:22:00) - Prioritizing & Managing Time
(00:25:25) - Repeat Purchases
(00:26:51) - iPhone & The App Store
(00:31:03) - Creating A New Business Model
(00:34:01) - Phone is the Remote Control Of Your Life
(00:36:30) - Sponsor: Justworks
(00:37:37) - Full-time Employees vs Contractors
(00:40:16) - Growth Moments
(00:42:35) - Seamless & Grubhub Merger & Exit
(00:52:30) - Bilal's Definition Of Success
(00:59:10) - Difference Between A Grump & An Entrepreneur
(01:04:38) - Leaving It All Behind
(01:09:27) - The Big Bike Trip

Links Mentioned:

Hangry a Startup Journey: https://amzn.to/3EPudNo

Thank you to our sponsors:

Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

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Michael Brandt: Ketones, Stem Cell Preservation, 7-Day Fasts & Micro-Dosing 0

Oct 17, 2022

Subscribe & watch on YouTube:
https://youtu.be/8HlTDcNCDxI

Timestamps:

(00:00:00) - Intro
(00:00:26) - Start of Interview
(00:01:42) - Starting HVMN (Health Via Modern Nutrition)
(00:07:48) - Scale Of Business & Google Background
(00:13:02) - Ketosis & Keto
(00:18:23) - How The Brain Uses Energy
(00:21:39) - Exogenous Ketones
(00:35:31) - Athletes Using Exogenous Ketones
(00:38:55) - Sponsor: Justworks
(00:40:01) - Continuation Of Interview
(00:45:04) - Ketones Your Body Produces vs Exogenous Ketones
(00:47:00) - Contract With Army
(00:48:59) - Glucose Levels & Clearing Out Carbs You Eat
(00:58:57) - 7-Day Fast
(01:02:35) - Autophagy & Fasting
(01:09:52) - Stem Cell Preservation
(01:14:51) - Micro-Dosing

Links Mentioned:

https://twitter.com/bdm_runner

Thank You To Our Sponsor:

Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

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Annie Duke: When To Quit, Monkeys vs Pedestals & The Dark Side of Goals 0

Oct 10, 2022

Subscribe & watch on YouTube:
https://youtu.be/EtsZ36eaBPc

Timestamps:

(00:00:00) - Intro
(00:00:37) - Start Of Interview
(00:01:30) - Annie Duke's Background In Poker
(00:03:49) - Growing Up
(00:06:11) - How Games Help Your Life
(00:09:53) - What Makes A Great Poker Player
(00:17:52) - Annie Duke's Role At First Round Capital
(00:22:56) - Knowing When To Quit
(00:38:39) - Müller-Lyer Illusion
(00:49:51) - Sponsor: Linkedin Jobs
(00:50:54) - Sponsor: Justworks
(00:52:10) - Continuation Of Interview
(00:58:17) - Challenges With How We Think
(01:02:23) - Problem With Quitting
(01:11:00) - Example: Stewart Butterfield, Founder of Slack
(01:22:22) - Grit vs Quitting
(01:28:56) - "Quitting On Time Feels Like It's Too Early"
(01:30:11) - Monkeys vs. Pedestal Framework
(01:39:42) - The Great Resignation

Links Mentioned:

Annie Duke's New Book, QUIT:
https://amzn.to/3RQsTwH

Thinking In Bets:
https://amzn.to/3eqOcHf

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator
Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

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Elijah: History of UK Grime, Pirate Radio & The Future of Music 0

Sep 26, 2022

Subscribe & watch on YouTube:
https://youtu.be/hXHZLKFpTu8

Timestamps:

(00:00:00) - Intro
(00:00:27) - Sponsor Break: Sendinblue
(00:01:17) - Who Is Elijah?
(00:07:10) - Sound System Culture
(00:09:13) - What's A Reload?
(00:12:26) - Origins of UK Grime
(00:16:30) - Controversy of Form 696
(00:27:21) - Pirate Radio
(00:31:45) - How Musicians Make Money
(00:36:07) - How Much You Get Paid Per Stream
(00:38:05) - Industry Standards In Music
(00:44:15) - Communities, Artists & Gatekeepers
(00:51:49) - Balancing Old & New
(00:57:43) - Sponsor Break: Bambee
(01:07:46) - Web 3 + Music
(01:14:05) - The Yellow Squares Project
(01:19:07) - Choosing A Social Media Platform
(01:21:06) - The Disadvantage Of Having A Degree
(01:25:19) - The Yellow Squares Live Event
(01:31:50) - The Doomscroll Formula
(01:39:36) - Rinse FM & Y Combinator
(01:42:22) - Skepta
(01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal
(01:46:09) - The Life & Passing Of Jamal Edwards

Link Mentioned

https://www.instagram.com/eli1ah/
Infrastructural challenges thread:

https://twitter.com/eli1ah/status/1571087605382647809?s=20&t=19lL7kSGUKZ0H3EBFLHtVw

Thank you to our sponsors:

Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator
Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

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Trung Phan: Backstory, Writing in Public, Twitter Growth & Power of Memes 0

Sep 12, 2022

Watch on YouTube:
https://youtu.be/dytmn7fcBxo

Timestamps:

(00:00:00) - Intro
(00:02:34) - How The Phan Family Got To Canada
(00:07:34) - Trung's Exposure To Writing
(00:11:28) - Twitter: The Good & Bad
(00:14:29) - South East Asia To America
(00:24:42) - Anxiety & Writing Publically
(00:27:12) - Growing A Podcast
(00:32:04) - Sponsor: Linkedin Jobs
(00:33:04) - Sponsor: Justworks
(00:34:20) - Cringe Test
(00:39:45) - Vanity Metrics & Distraction of Follower Count
(00:45:52) - Film Script To TV Show
(00:52:04) - Why Trung Started On Twitter
(00:58:10) - Where To Start
(00:04:53) - Topic Ideas: Breadth vs. Depth

Subscribe & watch on YouTube:
https://youtu.be/dytmn7fcBxo

Links Mentioned:

Trung's newsletter: https://trungphan.substack.com/
Trung's Twitter: https://twitter.com/trungtphan
Not Investment Advice Podcast: https://linktr.ee/notinvestmentadvice

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Download this Episode

Adrian Aoun, Forward + Sidewalk Labs // Smart Cities + The Future of Healthcare 0

Aug 15, 2022

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”.

Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil.

Watch on YouTube:
https://youtu.be/IwO12HgtWqw

Timestamps

(00:00:00) - Intro
(00:00:31) - Sponsor: Justworks
(00:03:21) - Sidewalk Labs
(00:11:40) - Director Of Special Projects at Google
(00:15:23) - What Is Forward
(00:18:43) - What Is Wrong With The US Health Care System
(00:22:15) - Life Expectancy In The Bronze Age
(00:24:11) - Sponsor: Bambee
(00:25:21) - Sponsor: Linkedin Jobs
(00:26:24) - How US Health Care Can Be Improved
(00:33:07) - Using Technology To Improve Health Care
(00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before
(00:42:45) - Prenuvo Whole Body Scan
(00:49:28) - Best Way To Go About Health Care
(00:52:59) - Health Care As A Product
(00:56:11) - Outro

Subscribe & watch on YouTube:

https://youtu.be/IwO12HgtWqw

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Download this Episode

Kathryn Minshew, The Muse // Future of Work, Attracting Talent + How Job Sites Make Money 0

Jul 12, 2022

Kathryn Minshew is the Founder & CEO at The Muse

Subscribe & watch on YouTube:
https://youtu.be/ZKOgdHTnKc8

Timestamps:

(00:00:00) - Intro
(00:00:40) - Sponsor Break: AppSumo
(00:01:19) - What Is The Muse
(00:05:29) - How Big Is The Muse
(00:06:46) - Pay-Per-Click vs Pay-Per-Hire Business Model
(00:11:38) - Hiring Is The More Important Thing
(00:16:16) - The Average Cost To Hiring People
(00:22:27) - Kathryn’s View about Pallet's Approach
(00:29:05) - Sponsor Break: The Economist
(00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work
(00:39:30) - Shift Shock
(00:43:39) - One Of The Most Important Element In Career Search
(00:48:52) - The Value Of Transparency Between Companies And Employees

Links Mentioned

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

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Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change 0

Jun 23, 2022

Tiago Forte is the creator of Building a Second Brain.

Subscribe & watch on YouTube:
https://youtu.be/h04N_6tmMeg

Timestamps:

(00:00:00) – Intro
(00:00:40) – Sponsor Break: AppSumo
(00:03:23) - How Second Brain Began
(00:05:49) - Building a Second Brain
(00:13:31) - Multi-Million Dollar Live Courses.
(00:16:23) - What Makes People Have Sustained Behavior Change
(00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express
(00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create
(00:29:49) – Sponsor Break: The Economist + Linkedin Jobs
(00:32:02) - Think Like a Curator
(00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085
(00:49:33) - Designing Notes for Future Self
(00:53:37) – Expression is a chaotic + messy process (no checklist)
(00:55:52) - Don’t Start from Scratch Every Time

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Links Mentioned:

Tiago's book: https://amzn.to/3zUqgEy
Blog post: https://fortelabs.co/blog/basboverview/

Download this Episode

Sam Corcos, Levels // Metabolic Health, CGM Market & Growing A Health Tech Company 0

May 27, 2022

Sam Corcos is the co-founder & CEO of Levels Health

Subscribe & watch on YouTube:
https://youtu.be/iI331lJkPm0

Timestamps:

(00:00:00) Preview
(00:00:34) Sponsor - AppSumo
(00:01:02) Intro to Sam
(00:10:23) Problems Caused by Metabolic Dysfunction
(00:15:43) Current Stage of The Company
(00:22:49) Alternative Business Model
(00:28:47) Product Market Fit
(00:39:56) Sponsor: Linkedin Jobs
(00:42:17) 10x in Digital Content
(00:44:34) Podcasting As A Channel
(00:49:17) Partnerships
(00:52:36) Transition from CTO to CEO
(01:04:30) Time Management + Prioritization

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Download this Episode

Colin Sapire, Beast Health + Nutribullet // Scaling To $500mil & Launching A Physical Product Business 0

Apr 28, 2022

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

0:00:00 - Snippet
0:00:39 - Sponsor: AppSumo
0:01:07 - Intro + Landing In The US
0:07:45 - Origins Of Nutribullet
0:11:21 - Finding A Differentiator + Landing On Pricing
0:13:17 - Reaching Half A Billion Dollars In Revenue
0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
0:23:00 - Designing Product
0:26:27 - Day 1 of Designing New Product
0:30:20 - Creating a Prototype + 3D CAD Model
0:32:10 - 80/20 of launch + growth
0:35:42 - Customer Feedback
0:39:19 - Sponsor Break: Linkedin Jobs
0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
0:45:07 - Craziest Informercial Day
0:47:24 - Scale of TV advertising + using data
0:51:13 - Understanding ROI of Ad Spend
0:53:37 - Increasing Cost of Facebook & Google Ads
0:59:52 - Home Shopping Channel and China’s Live Shopping App
1:03:27 - International Expansion
1:06:51 - Hiring Good People
1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
1:15:14 - Staying Healthy

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
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Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth 0

Dec 16, 2021

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path.

Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.

Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.

In this conversation you'll learn:

– why buy vs build
– buying a company with little money down
– growth levers to ramp up a DTC ecom business
– growing through paid acquisition, influencers, whitelisting, seo + affiliates
– creating a healthy channel mix + managing platform risk
– benefits of in-house vs 3rd party logistics

Watch + Subscribe on YouTube:
https://youtu.be/2DzHRUyI28Q

Timestamps:

0:00:00 - Snippet
0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
0:04:07 - Highschool dropout, business philosophy + 10 figure exit
0:13:04 - Finding Direction
0:16:01 - Finding A Buying An Existing Problem
0:21:35 - Pet Industry
0:23:15 - Finding A Good Business To Buy
0:29:44 - 3PL vs In-House
0:40:02 - Growth Levers To Look Out For When Buying
0:49:23 - Smart Due Diligence
0:52:18 - What To Look For In Google Analytics
0:55:37 - Amazon vs Shopify Split
0:58:40 - Paid Acquisition, Apple Update + Platform Risk
1:07:20 - Budget Allocation + Testing Channels
1:10:17 - Working With Affiliates
1:13:19 - Working With Influencers
1:18:23 - When You Should Work With An Agency
1:21:27 - Whitelisting Strategy
1:24:05 - Partnering With Investors + Funding An Acquisition

Ramon's original thread:
https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Nord VPN:

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Eric Jorgenson // Philosophy of Wealth + Happiness // The Almanack of Naval Ravikant 0

Nov 15, 2021

In this conversation, we explore:

Eric's approach to writing a book entirely made up of Naval's words
philosophy around wealth + happiness
eastern vs western approaches
permissionless leverage + ownership
why desire is a contract you make with yourself to be unhappy
freedom to vs freedom from

Watch the full episode on YouTube:

https://youtu.be/J7j-5sgDkxQ

Timestamps:

0:00:00 - Snippet
0:01:50 - Intro + Figuring Out Transitions
0:08:54 - Who Is Naval Ravikant?
0:15:08 - Unique Approach To Writing This Book
0:21:08 - Process Of Writing A Book
0:30:17 - Not Letting The Tools Get In The Way
0:33:12 - 80/20 Of Naval’s Philosophy on Wealth + Happiness
0:39:36 - The Older The Problem, The Older The Solution
0:41:10 - Eastern + Sufi Philosophy, Imam Ali + Nahj al-Balagha
0:45:06 - Western vs Eastern Philosophy - Meditation Example
0:46:49 - Seek Wealth, Not Money or Status
0:51:59 - Ownership, Wage Work + “Do not fear work that has no end”
0:55:51 - Types of Leverage
1:00:17 - Sponsor Break - Nord VPN
1:01:20 - Permissionless Leverage, Gatekeepers + DeFi
1:12:33 - Creative Work For Its Own Sake
1:14:33 - A Year To Decide, And A Day of Acting
1:18:58 - Antigoals + Sacrificing Today For An Imaginary Tomorrow
1:25:49 - Background on Creator Lab
1:27:48 - Buddha Was A Prince
1:32:56 - FIRE Community + Knowing How Much Is Enough?
1:40:43 - Direction vs Speed
1:44:10 - Happiness = Not Suffering
1:49:19 - Desire is a contract you make with yourself to be unhappy
1:56:38 - Losing Motivation + Hunger
1:59:47 - Happiness is peace in motion, and peace is happiness at rest
2:03:07 - Healing Old Wounds
2:05:38 - Freedom To vs Freedom From

Thank you to my sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

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Coupon code: CLAB

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Future Of Advertising: Google + YouTube Breakdown 0

Aug 10, 2021

Bilal breaks down the secret sauce that makes Google + YouTube two of the greatest businesses of all time.

We discuss the ad auction, how Google understands intent better than anyone, the future of advertising + compare YouTube, Netflix + live TV.

Subscribe + listen to the full episode on "Not Investment Advice":

https://linktr.ee/notinvestmentadvice

Apple Podcasts:
https://podcasts.apple.com/us/podcast/not-investment-advice/id1563288568?itsct=podcast_box_link&itscg=30200&ls=1

Spotify:
https://open.spotify.com/show/0Pogh5lcyKxmZVKQnao8zT?si=DSuMCklFTM-mOV9WbltZkg&dl_branch=1

YouTube:
https://youtube.com/notinvestmentadvice

Join our groupchat on Telegram:
https://t.me/notinvestmentadvice

Let me know what you think on Twitter: @bzaidi

Thank you to my sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

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Mary Grove // Google For Startups + Bread and Butter Ventures 0

Jun 24, 2021

Mary Grove is Managing Partner of Bread and Butter Ventures. She brings nearly two decades of leadership experience in technology, early-stage investing, and startup ecosystem growth.

She began her career working on the Google IPO, and went on to lead new business development partnerships, negotiating early-stage product and technology deals worldwide.

She was the founding director of Google for Startups, leading the company’s global efforts to support entrepreneurs in over 100 countries.

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/marygrove

Watch on YouTube:
https://youtu.be/t52IaNs2IYE

Timestamps:

0:00:00 - Preview
0:01:52 - Google IPO Team, Google For Startups + VC
0:09:05 - What Changed After Google IPO?
0:12:36 - Figuring Out Your Next Career Step
0:15:03 - Career Mistakes
0:17:19 - Knowing When To Move On
0:20:27 - Google For Startups
0:24:04 - International Startup Hubs
0:29:13 - Only 65% Of The World Has Internet Access
0:31:22 - Thesis To Invest Outside Of The Coasts
0:36:10 - Investing In A Distributed + Remote Work World
0:39:58 - Health Tech, Food Tech + SaaS
0:44:33 - Investing In Clipboards + Fax Machines
0:45:14 - Solo Capitalists + Creators Becoming Investors
0:49:22 - Learning How To Be A Good Startup Investor
0:53:36 - What Their Team Looks Like
0:54:38 - The Funnel of Dealflow To Get To 15 Startup Investments
0:56:38 - Being Proactive About Diversity In LPs, Founders + Hiring
1:01:26 - Close

Learn more about Bread & Butter Ventures:

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

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Ryan Berckmans // Ethereum Deep Dive, Earning Yield From Staking, Exploring DeFi + Alternatives 0

Jun 10, 2021

Ryan Berckmans is an ex-Amazon + fintech startup engineer. He's been involved with the Ethereum community for many years + invests in the crypto space.

He recently published a bullish thesis for investing in ETH at:
ethereumcashflow.com

Watch on YouTube:
https://youtu.be/u3IGTSBzwOk

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/RyanBerckmans

In this conversation you'll learn about: