Subscribe and watch the full video interview on YouTube:
https://youtu.be/GZAgTCFPxxk

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Tyler Riewer (head of creative at charity: water) shares 5 principles that can make you a better storyteller. We discuss the concept of the "hero's journey" and how the best brands, writers & politicians use this idea to tell effective stories.

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Five Things To Listen Out For:

1. Role of storytelling – and its impact on every part of an organization
2. The Hero’s Journey – how savvy brands, politicians, and writers use the concept of the hero’s journey to tell effective stories
3. 5 Principles – that Tyler has picked up along the way as a professional storyteller that you can apply to your own life and work
4. From Concept to Campaign – how they took an inspirational letter from a 6yr old and turned it into a successful brand campaign through the principles we discuss
5. Stories from his travels – and the stories that make up the 663 million people that lack access to clean drinking water

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SOCIAL:
https://www.instagram.com/creatorlabfm
https://www.instagram.com/bzaidi212

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TYLER:
http://tylerriewer.com
https://twitter.com/tylerriewer

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charity: water
Watch The Spring: https://cwtr.org/2lJhZix
Nora's story: https://www.charitywater.org/world-wa...

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Full show notes:
https://www.creatorlab.fm/where-do-good-stories-come-from-tyler-riewer-charity-water/

Thank you to our sponsor, Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. You can check them out on Amazon or instasleep.us 

Watch the full video interview & subscribe on YouTube:
https://www.youtube.com/watch?v=KgDgNfvm4qY

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Jane Lu has been named “Cosmopolitan’s Girl Boss of the Year”, “Forbes 30 under 30” and her company, Showpo, was crowned Australia’s “Online Retailer of the Year” in 2018.

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But rewind a few years and Jane was struggling for motivation in her accountancy career. We discuss what it took to take a risk to go all in on her business while having to hide it from her parents while living in their house!

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We dig into the details of how she took her first steps, grew the company with zero investment, built an audience on social with millions of followers, and how she would approach starting an e-commerce business from scratch today.

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Show Notes

Here are five things to listen out for:

1. Leaving her job + keeping it a secret from her parents – how Jane plucked up the courage to leave her job in the middle of the financial crisis
2. Her first failed business – connecting the dots from her first failure, getting out of debt and launching Showpo
3. Working ON her business vs IN her business – how a trip to Ultra Music Festival forced Jane to replace her work by hiring someone full time and the lessons from that experience
4. Growing to $60mil with zero investment – we go into detail from when she was bringing in $5k/month, and the things she did to grow step-by-step, why she chose to never raise money, keep control and grow
5. If she started again today – how she would start an e-commerce business today & actionable tactics around growing a social following, paid vs organic, youtube content strategy & more

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Thank you to our sponsor, Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. You can check them out on Amazon or instasleep.us