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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Creator Lab - interviews with entrepreneurs and startup founders
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Now displaying: 2023
Sep 21, 2023

Zaid Admani is a creator and part-time Civil Engineer. He creates content on finance and business that is both educational and entertaining. He has built up a following of ~400k people & has generated more than 100 million views across social media.

 

Subscribe & watch on YouTube:

https://youtu.be/j-he_V_V5nY 

 

Timestamps: 

  • (00:00:00) - Intro
  • (00:04:14) - Zaid’s Creator Journey
  • (00:21:04) - Zaid’s Civil Engineering Background
  • (00:32:04) - Zaid’s Content Style
  • (00:43:39) - Creating Viral Content vs. Meaningful Content
  • (00:57:12) - Sponsor: LinkedIn Jobs
  • (00:58:23) - Balancing Educating and Entertaining
  • (01:00:26) - Inside Look at Zaid’s Content Creation Process
  • (01:33:33) - Quantity vs Quality
  • (01:39:43) - Why TikTok Live
  • (01:49:40) - Monetization

 

Links Mentioned:

 

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

 

Aug 24, 2023

Suneel Gupta is a writer and entrepreneur. He studies leaders from around the world to discover and share simple, actionable habits that enhance performance and deepen ones state of well-being.

 

Subscribe & watch on YouTube:

https://youtu.be/kZwbKcnsdbY

 

Timestamps: 

  • (00:00:00) - Intro
  • (00:01:49) - Suneel’s Backstory
  • (00:03:35) - What is Dharma?
  • (00:17:38) - The Arrival Fallacy
  • (00:24:44) - The Ambition Paradox?
  • (00:32:51) - Sponsor: LinkedIn Jobs
  • (00:34:02) - Searching for Meaning
  • (00:42:37) - The Importance of Recovery
  • (00:46:06) - The 85% Rule
  • (00:50:58) - Tools for Finding Dharma
  • (01:00:56) - Music Mindset
  • (01:04:33) - Staying Connected to your Essence

 

Links Mentioned

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

Jul 27, 2023

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media.

Subscribe & watch on YouTube:
https://youtu.be/etQpm_bQJH8

Timestamps:

  • (00:00:00) - Intro

  • (00:02:22) - Kallaway’s Backstory

  • (00:17:07) - Distribution is King

  • (00:20:57) - Why Short-Form Video?

  • (00:28:56) - Actionable Advice on Creating Content

  • (00:44:53) - Sponsor: LinkedIn Jobs

  • (00:46:04) - Comedy & Storytelling
  • (00:52:41) - Why Writing is the Most Important Skill

  • (01:03:33) - Inside Look at Kallaway’s Script Layout

  • (01:05:59) - Kallaway’s Equipment

  • (01:10:24) - Kallaway’s Editing Process

  • (01:32:35) - Psychology of Creating Content

  • (01:44:57) - How to go viral

  • (01:49:37) - Newsletter Insights

  • (01:55:26) - Thoughts on Monetization

  • (01:59:52) - Becoming a Full-Time Creator 

Links Mentioned

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

 

Feb 27, 2023

Subscribe & watch on YouTube:
https://youtu.be/zJBc0-rsnVo

Timestamps:

  • 00:00:00 - Start
  • 00:04:26 - What VCs do & how it overlaps with Mario’s experience
  • 00:08:00 - Why Be A Generalist vs. Specialist?
  • 00:11:32 - Surprising characteristics of “who becomes an entrepreneur”?
  • 00:15:52 - Average age of entrepreneurs - fact vs fiction
  • 00:17:58 - Emerging Tech (AI, Crypto, Health)
  • 00:22:34 - Valuations in 2023
  • 00:24:53 - Feelings After FTX & Luna Crash
  • 0:33:24 - Web 2.5 Companies
  • 00:35:45 - Neo Banks vs Traditional Banks
  • 00:37:30 - Fintech Overlap w/ Crypto
  • 00:38:33 - ChatGPT vs. Google
  • 00:41:55 - Types of searches & AI co-pilots
  • 00:44:34 - Hype Cycles: Football vs. Tech
  • 00:48:22 - Sponsor Break: Virtual Gurus
  • 00:49:25 - Monetizing AI & Google vs. Microsoft
  • 00:56:59 - Satya Smashing It At Microsoft
  • 01:02:36 - What Running A $15mil Fund Looks Like
  • 01:16:19 - Behind The Mind
  • 01:17:08 - If you weren’t doing the generalist what would you be doing?
  • 01:18:26 - Contrarian Opinions
  • 01:23:08 - Subcultures, Reality TV & The Day of Judgement
  • 01:26:14 - People That Have Impacted Your Thinking

Links Mentioned

  • https://www.generalist.com/briefing/all-the-answers
  • https://www.generalist.com/briefing/josh-wolfe
  • https://www.generalist.com/briefing/the-casino-and-the-genie

Thank you to our sponsors:

 

Feb 14, 2023

Subscribe & watch on YouTube:
https://youtu.be/c1vgzbouoXY

Timestamps:

  • (00:00:00) - Intro
  • (00:00:24) - Start Of Interview
  • (00:06:43) - Selling Companies & Expertise Gap
  • (00:15:40) - Expertise Gap in 2023
  • (00:20:18) - Selling Company: Strategic vs Financial Buyers
  • (00:23:50) - Getting New Clients & Figuring Out Pricing
  • (00:39:29) - Sponsor Break: Virtual Gurus
  • (00:40:32) - Press, Scaling Beyond Yourself & Dealing With Ego
  • (00:56:42) - Best In Class Influencer Marketing
  • (01:04:00) - Priorities & Long Term View On Business

Thank you to our sponsors:

Jan 30, 2023

Subscribe & watch on YouTube:
https://youtu.be/FNCgWJNR9ok

Timestamps:

  • (00:00:00) - Intro
  • (00:00:24) - Start Of Interview
  • (00:01:55) - What Is Tongal?
  • (00:04:07) - Types of Content: Branded, Original + Advertising
  • (00:07:08) - Scale Of Tongal
  • (00:12:14) - Background in Hollywood
  • (00:24:57) - The Company Before Tongal
  • (00:34:54) - Power of Cold E-mail
  • (00:36:53) - Company Origin Story
  • (00:41:12) - Sponsor Break: Virtual Gurus
  • (00:42:12) - Getting First Few Customers
  • (00:46:49) - Finding Product Market Fit
  • (00:52:19) - Scaling + Growth Levers
  • (01:02:43) - Pricing Model Change
  • (01:08:14) - Looking Ahead
  • (01:13:35) - How AI Will Impact The Creative Work Force?
  • (01:15:44) - Streaming Wars (Netflix, YouTube, HBO, Tiktok)

 

Thank you to our sponsors:

Jan 16, 2023

Subscribe & watch on YouTube:
https://youtu.be/2XHlteP32Sc

Timestamps:

  • (00:00:00) - Intro
  • (00:00:24) - Start Of Interview
  • (00:02:48) - Zapier + AI
  • (00:05:56) - No Code + AI
  • (00:17:16) - OpenAI vs Google vs Microsoft
  • (00:26:32) - AI assistant
  • (00:39:20) - Sponsor Break: The Virtual Gurus
  • (00:40:21) - OpenAI vs Big Tech
  • (00:46:49) - askmybook.com
  • (00:54:58) - AI Hype Cycle?
  • (01:00:05) - Predictions for 2023
  • (01:14:11) - End

Links Mentioned

Thank you to our sponsors:

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