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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: Page 1
Dec 2, 2020

Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.

They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.

Time magazine named their product one of the best inventions of 2018 + 2019.

Watch + subscribe on YouTube:
https://youtu.be/vd3wXxYaAxc

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/m_franceschetti

In this conversation, you'll learn:

  • how they’re using AI + machine learning to improve sleep
  • the challenges of building hardware + software (smart mattress)
  • unit economics you should think about when launching a DTC brand
  • future plans to control oxygen levels, humidity + light to improve sleep
  • balancing organic growth vs paid acquisition
  • successfully partnering with influencers
  • actionable ways to improve deep + REM sleep

TIMESTAMPS:

  • 00:00:00 Intro
  • 00:03:07 What Is Eight Sleep?
  • 00:04:34 Coming To America
  • 00:08:01 4 Factors To Improve Health + Sleep
  • 00:09:49 How To Start a DTC Company
  • 00:12:05 Indiegogo Launch + Raising Money
  • 00:13:07 Focusing On Thermal Regulation
  • 00:14:10 Future Of Sleep Technology
  • 00:15:58 Brand Partnerships
  • 00:17:01 Using AI + Machine To Improve Sleep
  • 00:18:02 Temperature's Impact On Sleep
  • 00:21:14 Marketing a DTC Product
  • 00:22:46 Organic Growth + Influencers
  • 00:23:24 Balancing Paid Acquisition + Organic Growth
  • 00:27:04 Reverse Engineering + Diminishing Returns
  • 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule
  • 00:32:27 DTC Unit Economics
  • 00:34:06 Peloton, Tesla + Price Sensitivity
  • 00:37:38 Pros + Cons of Going Public

  • 00:40:42 How To Get Better Sleep
  • 00:42:30 Stages of Sleep: Light, Deep + REM
  • 00:44:32 Sleep's Impact On Hormones + Junk Food
  • 00:45:42 Factors To Improve Sleep
  • 00:49:24 Stop Your Mind Racing
  • 00:52:19 Caffeine + Alcohol
  • 00:54:50 3 Roles Of A CEO
  • 00:58:55 Board Meetings + Close
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