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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: October, 2020
Oct 29, 2020

Pomp is a partner + co-founder of Morgan Creek Digital.
He hosts a top 10 podcast, has an audience of ~400k followers on Twitter + writes a daily letter to 80,000 investors.

Watch + subscribe on YouTube:
https://youtu.be/stlcZjTawvs

Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@apompliano


Five Things You'll Learn:

  • actionable ways to grow a Twitter, YouTube & e-mail audience
  • subscriptions, ads + the future of media monetization
  • “digital art” + emerging trends to invest in
  • the pros, cons + innovation of "rolling funds”
  • staying motivated + perspective gained from serving in the army

Timestamps:

  • 00:00:00 Intro
  • 00:02:12 Who is Pomp?
  • 00:04:13 “Having an Audience is the New Currency”
  • 00:06:08 Building an Audience is Hard Work
  • 00:07:32 One Platform At A Time
  • 00:11:48 Pomp’s Daily Routine + Staying Consistent
  • 00:15:30 How To Get Twitter Followers
  • 00:16:58 “Twitter Is What Linkedin Should’ve Been”
  • 00:18:01 Links Hurt Virality
  • 00:20:53 Behind The YouTube Algorithm
  • 00:23:47 Editing For Social Media
  • 00:24:52 How Pomp Grew His YouTube Channel
  • 00:27:40 Writing Eye-Catching Headlines
  • 00:30:36 Podcast Discoverability
  • 00:32:06 Complete vs Perfect
  • 00:35:52 “Trigger Fingers Turned To Twitter Fingers”
  • 00:37:48 Navigating Platform Risk + Organic Reach
  • 00:40:26 Future Of Monetization: Substack, Subscriptions + Ads
  • 00:42:14 Investment Approach
  • 00:44:13 Pomp’s 4 Rules To Wealth
  • 00:48:21 Investing in Digital Art?
  • 00:52:13 Why Use A Rolling Fund?
  • 00:55:22 If Money Was No Obstacle…
  • 00:58:08 Perspective Gained From Serving In The Army
  • 00:59:52 Wrap Up
Oct 21, 2020

Dr. Emily Anhalt is a psychologist, co-founder + chief-clinical officer of Coa, a mental fitness platform + community.

She’s conducted research with prominent psychologists + entrepreneurs on how leaders can improve their emotional fitness.

She's collaborated with companies like Google, Asana, TEDx, NASDAQ, Bloomberg, + True Ventures

Watch + Subscribe on YouTube:
https://youtu.be/8n4F_mS79gs

Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@dremilyanhalt @joincoa

FIVE THINGS YOU'LL LEARN:
(1) how to be proactive about your mental health + emotional fitness
(2) identifying + dealing with anxiety
(3) actionable tips to deal with imposter syndrome
(4) dealing with co-founder breakups
(5) survivor guilt, sublimation + other psychological concepts that may impact your life

TIMESTAMPS

  • 00:00 Intro
  • 00:02:09 About Emily + Coa
  • 00:06:41 About Anxiety
  • 00:10:04 Difference Between Depression + Anxiety
  • 00:11:45 Where to Start with Therapy
  • 00:14:19 Where to Find Therapy
  • 00:16:59 Dealing with Anxiety
  • 00:19:21 Trust Future You to Deal with Future Problems
  • 00:20:25 Identifying Triggers for Anxiety
  • 00:21:29 Healthy and Unhealthy Reactions to Adversity
  • 00:24:22 Common Work Conflicts
  • 00:28:12 Survivor Guilt
  • 00:30:28 Does Gender Play a Role in Conflict Resolution?
  • 00:33:11 Co-Founder Conflicts
  • 00:38:02 Co-Founder Breakups
  • 00:39:20 Imposter Syndrome
  • 00:45:08 How Childhood Experiences Influence The Present
  • 00:48:13 Affordable Therapy For All?
  • 00:49:36 Wrap Up
Oct 14, 2020

Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + are on track to hit 8 figures in revenue with their paid newsletter, trends.

Sign up for trends here: https://trends.co/?ref=11694

Five Things You'll Learn:

  • how he’d build an audience differently today
  • starting a paid newsletter business + finding talented writers
  • copywriting + persuading people through the written word
  • incentives + the future of media
  • being emotionally stable while having a chip on your shoulder

Let us know what you think on Twitter:

@bzaidi @creatorlabfm
@thesamparr

Timestamps:

  • 00:01:58 Intro
  • 00:03:10 Sam’s Hot Dog Stand
  • 00:07:53 The Hustle + Trends
  • 00:11:01 Finding Great Employees + Writers
  • 00:14:19 “The Dumbest Millionaires are in Real Estate”
  • 00:15:50 Equity Splits In His Business
  • 00:18:06 “Buzzfeed + Vox are Horrible Companies”
  • 00:20:24 Subscriptions + Ads
  • 00:24:23 Ad Incentives + Fake News
  • 00:25:42 Free vs Paid Products
  • 00:27:52 Example: Start a Million Dollar Paid Newsletter
  • 00:34:20 Biggest Mistakes in Starting A Newsletter
  • 00:34:46 Finding Traction
  • 00:37:35 “Give People What They Need, Not What They Want”
  • 00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy
  • 00:40:04 Giveaways For Subscriber Growth
  • 00:41:43 Paid Newsletters Category Ideas
  • 00:44:24 How Copywriting Helped Sam Meet His Wife
  • 00:47:01 AIDA + The Funnel
  • 00:49:55 How To Write A Compelling Headline?
  • 00:52:55 Finding Ideas To Write About
  • 00:55:07 Editing + Content That Resonates
  • 00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
  • 01:04:37 Platform Risk – Owned vs Rented Channels
  • 01:07:44 YouTube Algorithm: Views vs Time Spent
  • 01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside
  • 01:11:25 Seeing Android Grow From 4% to 80% Market Share
  • 01:13:42 Being Emotionally Stable
  • 01:18:12 Dealing With The Chip On Your Shoulder
  • 01:20:50 Chilling On 50 Mil
Oct 8, 2020

Jack Butcher is the founder of @VisualizeValue, a Twitter/Instagram account he's grown to 100k+ followers in less than 2yrs.

His business brings in $100k+ month with 99% profit margins.

Five Things You'll Learn:

  • building an audience from scratch
  • transitioning from selling services (time) to products (value)
  • how to tell better stories
  • leverage, compounding + other ideas that changed his world view
  • naval’s tweetstorm on building wealth

Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@jackbutcher @visualizevalue

Timestamps (YouTube)

https://youtu.be/bwBYNQGiOXo

  • 00:00:00 Intro
  • 00:01:49 Jack's Background
  • 00:05:08 Naval's Tweetstorm
  • 00:09:23 $100k/mo + 99% Profit Margins
  • 00:11:27 Starting Visualize Value
  • 00:15:16 Communicating Complex Ideas
  • 00:17:37 Building an Audience from Scratch
  • 00:22:09 Difference Between Twitter + Instagram Audiences
  • 00:27:28 Constraints + Creating Consistently
  • 00:29:49 Keeping A Brand Fresh
  • 00:30:49 "Good Advertising Wears In, Not Out"
  • 00:34:00 Finding Your Own Voice
  • 00:36:54 Power of Visual Content
  • 00:37:38 One Platform At A Time?
  • 00:42:03 Platform Risk + Organic Reach
  • 00:47:52 Jack's Creative Process
  • 00:57:08 Lessons In Storytelling
  • 01:02:45 How to Stay Consistent
  • 01:08:07 Joe Rogan's First Podcast
  • 01:10:17 Internal Motivation
  • 01:11:30 The Future of Visualize Value
  • 01:14:04 Behind The Mind: "Seek Wealth, Not Money or
  • Status"
  • 01:20:16 "Do You Love The Poor or Hate The Rich?"
  • 01:23:49 Understanding Leverage
  • 01:26:26 Employee vs Owner Mindset
  • 01:30:30 US vs UK culture
  • 01:36:17 "When You're Finally Wealthy, You Realize It
  • Wasn't What You Were Seeking in the First Place"
  • 01:39:19 Wrap Up + Book "The Almanack of Naval Ravikant": https://amzn.to/34uy7aE
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