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Creator Lab - interviews with entrepreneurs and startup founders

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Now displaying: Page 1
Dec 10, 2020

Let me know what you think on Twitter: @bzaidi

Subscribe + watch on YouTube:
https://youtu.be/jWYhsGaK3Qk

Chris Kuenne started Rosetta & grew it to become the largest independent digital agency in the world before selling to Publicis for $575mil.

Now he runs Rosemark Capital, investing in companies with revenues of $30–60mil. Chris teaches high-tech entrepreneurship at Princeton University.

In this conversation, we discuss:

  • how Chris pre-sold $1mil of contracts before launching his agency
  • four personality types of builders
  • the opportunity to solve expensive problems + merge software with services
  • how acquisitions fueled growth before selling for $575mil
  • lessons in hiring 1200+ people
  • breaking down implications of money raised + liquidation in his sale

TIMESTAMPS:

  • 00:00:00 Intro
  • 00:02:23 Behind A $575M Deal
  • 00:07:08 What Would You Do Differently?
  • 00:11:01 Turning Down A Larger $600M Offer
  • 00:13:49 How Much Does A Founder Keep After A Huge Sale?
  • 00:19:18 Venture Waterfall + Preference Stack
  • 00:22:13 What Changed After the Deal
  • 00:26:45 Early Years At Rosetta
  • 00:31:22 Pre-Selling $1mil In Sales Before Quitting His Job
  • 00:34:55 Find An Expensive Problem - The Mckinsey Approach
  • 00:38:36 Expensive Problems To Work On In 2021
  • 00:41:27 Using Data To Create A Quantitative Persona
  • 00:43:21 Opportunities To Combine Software + Services
  • 00:45:35 Who's Doing It Well In SaaS?
  • 00:50:01 Lessons In Hiring 1200+ People
  • 00:56:40 The Right Way To Fire Someone
  • 00:59:19 4 Builder Personalities: Driver, Explorer, Crusader + Captain
  • 01:01:04 The Driver: Apple
  • 01:03:44 The Explorer: Facebook
  • 01:04:52 The Crusader: Google
  • 01:05:50 The Captain: Alibaba
  • 01:08:11 Wrap Up
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