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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Creator Lab - interviews with entrepreneurs and startup founders
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Now displaying: Category: business
Jan 30, 2023

Subscribe & watch on YouTube:
https://youtu.be/FNCgWJNR9ok

Timestamps:

  • (00:00:00) - Intro
  • (00:00:24) - Start Of Interview
  • (00:01:55) - What Is Tongal?
  • (00:04:07) - Types of Content: Branded, Original + Advertising
  • (00:07:08) - Scale Of Tongal
  • (00:12:14) - Background in Hollywood
  • (00:24:57) - The Company Before Tongal
  • (00:34:54) - Power of Cold E-mail
  • (00:36:53) - Company Origin Story
  • (00:41:12) - Sponsor Break: Virtual Gurus
  • (00:42:12) - Getting First Few Customers
  • (00:46:49) - Finding Product Market Fit
  • (00:52:19) - Scaling + Growth Levers
  • (01:02:43) - Pricing Model Change
  • (01:08:14) - Looking Ahead
  • (01:13:35) - How AI Will Impact The Creative Work Force?
  • (01:15:44) - Streaming Wars (Netflix, YouTube, HBO, Tiktok)

 

Thank you to our sponsors:

Jan 16, 2023

Subscribe & watch on YouTube:
https://youtu.be/2XHlteP32Sc

Timestamps:

  • (00:00:00) - Intro
  • (00:00:24) - Start Of Interview
  • (00:02:48) - Zapier + AI
  • (00:05:56) - No Code + AI
  • (00:17:16) - OpenAI vs Google vs Microsoft
  • (00:26:32) - AI assistant
  • (00:39:20) - Sponsor Break: The Virtual Gurus
  • (00:40:21) - OpenAI vs Big Tech
  • (00:46:49) - askmybook.com
  • (00:54:58) - AI Hype Cycle?
  • (01:00:05) - Predictions for 2023
  • (01:14:11) - End

Links Mentioned

Thank you to our sponsors:

Dec 5, 2022

Subscribe & watch on YouTube:
https://youtu.be/4PWqRILYz8U

Timestamps:

  • (00:00:00) - Intro
  • (00:00:07) - Start Of Interview
  • (00:01:25) - Who Is Danny Postma
  • (00:04:04) - Slowmad Lifestyle
  • (00:06:54) - Early Indie Hacking
  • (00:15:21) - What Is GPT-3?
  • (00:18:18) - Training AI
  • (00:24:07) - First-Hand Experience
  • (00:25:36) - Use Cases
  • (00:28:41) - Should we learn to code to play with AI?
  • (00:34:19) - Jasper and copy.ai
  • (00:38:07) - What Is Open AI?
  • (00:40:05) - Sponsor Break: Shopify
  • (00:41:39) - Sponsor Break: Justworks
  • (00:42:45) - Will AI Take Over The World?
  • (00:45:08) - How AI will replace people
  • (00:46:34) - Learning To Code
  • (00:50:39) - Use Cases and Generating Ideas
  • (00:54:52) - What Happened After Danny Sold Headlime?
  • (00:57:28) - AI Business Ideas
  • (01:04:55) - Personalized Podcasts
  • (01:10:23) - End

LINKS MENTIONED:

Thank you to our sponsors:

  • Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
  • Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Nov 21, 2022

Subscribe & watch on YouTube:
https://youtu.be/K26L7HwTLcU

Timestamps:

  • (00:00:00) - Intro
  • (00:01:06) - What Is Shiny?
  • (00:03:48) - Hyperfocused On Being Unfocused
  • (00:06:14) - Shiny Object Social Club + Shiny Token
  • (00:11:09) - Crypto Sentiment & Price Action
  • (00:16:10) - Open AI & What's Driving The Growth in AI?
  • (00:22:08) - Image, Video, Podcast AI + Generative Art
  • (00:27:42) - Jasper - All-in-one Tool + AI Co-Pilots
  • (00:37:25) - Sponsor Break: Shopify
  • (00:38:35) - Sponsor Break: Justworks
  • (00:39:59) - Continuation Of Interview
  • (00:53:07) - Will AI Evolve & Be A Threat?
  • (01:07:09) - Moving Abroad

Links Mentioned

Thank you to our sponsors:

  • Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
  • Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Nov 7, 2022

Subscribe & watch on YouTube:
https://youtu.be/YbEAIBbQA5E

Timestamps:

  • (00:00:00) - Intro
  • (00:00:25) - Start Of Interview
  • (00:01:56) - How Grubhub Started
  • (00:03:26) - Software Developer to Starting Grubhub & Fixer
  • (00:05:13) - Seven Deadly Sins
  • (00:06:48) - Idea To Reality
  • (00:08:45) - The Evolution
  • (00:13:26) - Knowing When To Go Full Time
  • (00:22:00) - Prioritizing & Managing Time
  • (00:25:25) - Repeat Purchases
  • (00:26:51) - iPhone & The App Store
  • (00:31:03) - Creating A New Business Model
  • (00:34:01) - Phone is the Remote Control Of Your Life
  • (00:36:30) - Sponsor: Justworks
  • (00:37:37) - Full-time Employees vs Contractors
  • (00:40:16) - Growth Moments
  • (00:42:35) - Seamless & Grubhub Merger & Exit
  • (00:52:30) - Bilal's Definition Of Success
  • (00:59:10) - Difference Between A Grump & An Entrepreneur
  • (01:04:38) - Leaving It All Behind
  • (01:09:27) - The Big Bike Trip

 Links Mentioned:

Hangry a Startup Journey: https://amzn.to/3EPudNo

Thank you to our sponsors:

  • Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Oct 17, 2022

Subscribe & watch on YouTube:
https://youtu.be/8HlTDcNCDxI

Timestamps:

  • (00:00:00) - Intro
  • (00:00:26) - Start of Interview
  • (00:01:42) - Starting HVMN (Health Via Modern Nutrition)
  • (00:07:48) - Scale Of Business & Google Background
  • (00:13:02) - Ketosis & Keto
  • (00:18:23) - How The Brain Uses Energy
  • (00:21:39) - Exogenous Ketones
  • (00:35:31) - Athletes Using Exogenous Ketones
  • (00:38:55) - Sponsor: Justworks
  • (00:40:01) - Continuation Of Interview
  • (00:45:04) - Ketones Your Body Produces vs Exogenous Ketones
  • (00:47:00) - Contract With Army
  • (00:48:59) - Glucose Levels & Clearing Out Carbs You Eat
  • (00:58:57) - 7-Day Fast
  • (01:02:35) - Autophagy & Fasting
  • (01:09:52) - Stem Cell Preservation
  • (01:14:51) - Micro-Dosing

Links Mentioned:

https://twitter.com/bdm_runner

Thank You To Our Sponsor:

  • Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Oct 10, 2022

Subscribe & watch on YouTube:
https://youtu.be/EtsZ36eaBPc

Timestamps:

  • (00:00:00) - Intro
  • (00:00:37) - Start Of Interview
  • (00:01:30) - Annie Duke's Background In Poker
  • (00:03:49) - Growing Up
  • (00:06:11) - How Games Help Your Life
  • (00:09:53) - What Makes A Great Poker Player
  • (00:17:52) - Annie Duke's Role At First Round Capital
  • (00:22:56) - Knowing When To Quit
  • (00:38:39) - Müller-Lyer Illusion
  • (00:49:51) - Sponsor: Linkedin Jobs
  • (00:50:54) - Sponsor: Justworks
  • (00:52:10) - Continuation Of Interview
  • (00:58:17) - Challenges With How We Think
  • (01:02:23) - Problem With Quitting
  • (01:11:00) - Example: Stewart Butterfield, Founder of Slack
  • (01:22:22) - Grit vs Quitting
  • (01:28:56) - "Quitting On Time Feels Like It's Too Early"
  • (01:30:11) - Monkeys vs. Pedestal Framework
  • (01:39:42) - The Great Resignation

Links Mentioned:

Annie Duke's New Book, QUIT:
https://amzn.to/3RQsTwH

Thinking In Bets:
https://amzn.to/3eqOcHf

 

Thank you to our sponsors:

  • Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator
  • Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
 
Sep 26, 2022

Subscribe & watch on YouTube:
https://youtu.be/hXHZLKFpTu8

Timestamps:

  • (00:00:00) - Intro
  • (00:00:27) - Sponsor Break: Sendinblue
  • (00:01:17) - Who Is Elijah?
  • (00:07:10) - Sound System Culture
  • (00:09:13) - What's A Reload?
  • (00:12:26) - Origins of UK Grime
  • (00:16:30) - Controversy of Form 696
  • (00:27:21) - Pirate Radio
  • (00:31:45) - How Musicians Make Money
  • (00:36:07) - How Much You Get Paid Per Stream
  • (00:38:05) - Industry Standards In Music
  • (00:44:15) - Communities, Artists & Gatekeepers
  • (00:51:49) - Balancing Old & New
  • (00:57:43) - Sponsor Break: Bambee
  • (01:07:46) - Web 3 + Music
  • (01:14:05) - The Yellow Squares Project
  • (01:19:07) - Choosing A Social Media Platform
  • (01:21:06) - The Disadvantage Of Having A Degree
  • (01:25:19) - The Yellow Squares Live Event
  • (01:31:50) - The Doomscroll Formula
  • (01:39:36) - Rinse FM & Y Combinator
  • (01:42:22) - Skepta
  • (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal
  • (01:46:09) - The Life & Passing Of Jamal Edwards

 

Link Mentioned

 

Thank you to our sponsors:

  • Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator
  • Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

 

Sep 12, 2022

Watch on YouTube:
https://youtu.be/dytmn7fcBxo

Timestamps:

  • (00:00:00) - Intro  
  • (00:02:34) - How The Phan Family Got To Canada    
  • (00:07:34) - Trung's Exposure To Writing   
  • (00:11:28) - Twitter: The Good & Bad
  • (00:14:29) - South East Asia To America      
  • (00:24:42) - Anxiety & Writing Publically    
  • (00:27:12) - Growing A Podcast    
  • (00:32:04) - Sponsor: Linkedin Jobs 
  • (00:33:04) - Sponsor: Justworks
  • (00:34:20) - Cringe Test    
  • (00:39:45) - Vanity Metrics & Distraction of Follower Count
  • (00:45:52) - Film Script To TV Show    
  • (00:52:04) - Why Trung Started On Twitter
  • (00:58:10) - Where To Start
  • (00:04:53) - Topic Ideas: Breadth vs. Depth

Subscribe & watch on YouTube:
https://youtu.be/dytmn7fcBxo

Links Mentioned:

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

 

Aug 15, 2022

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”.

Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil.

Watch on YouTube:
https://youtu.be/IwO12HgtWqw

Timestamps

  • (00:00:00) - Intro    
  • (00:00:31) - Sponsor: Justworks    
  • (00:03:21) - Sidewalk Labs    
  • (00:11:40) - Director Of Special Projects at Google    
  • (00:15:23) - What Is Forward    
  • (00:18:43) - What Is Wrong With The US Health Care System    
  • (00:22:15) - Life Expectancy In The Bronze Age    
  • (00:24:11) - Sponsor: Bambee
  • (00:25:21) - Sponsor: Linkedin Jobs    
  • (00:26:24) - How US Health Care Can Be Improved
  • (00:33:07) - Using Technology To Improve Health Care    
  • (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before
  • (00:42:45) - Prenuvo Whole Body Scan
  • (00:49:28) - Best Way To Go About Health Care    
  • (00:52:59) - Health Care As A Product
  • (00:56:11) - Outro

Subscribe & watch on YouTube:

https://youtu.be/IwO12HgtWqw

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Jul 12, 2022

Kathryn Minshew is the Founder & CEO at The Muse

Subscribe & watch on YouTube:
https://youtu.be/ZKOgdHTnKc8

Timestamps:

  • (00:00:00) - Intro
  • (00:00:40) - Sponsor Break: AppSumo
  • (00:01:19) - What Is The Muse
  • (00:05:29) - How Big Is The Muse
  • (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model
  • (00:11:38) - Hiring Is The More Important Thing
  • (00:16:16) - The Average Cost To Hiring People
  • (00:22:27) - Kathryn’s View about Pallet's Approach
  • (00:29:05) - Sponsor Break: The Economist
  • (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work
  • (00:39:30) - Shift Shock
  • (00:43:39) - One Of The Most Important Element In Career Search
  • (00:48:52) - The Value Of Transparency Between Companies And Employees

Links Mentioned

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

 

Jun 23, 2022

Tiago Forte is the creator of Building a Second Brain.

Subscribe & watch on YouTube:
https://youtu.be/h04N_6tmMeg

Timestamps:

  • (00:00:00) – Intro
  • (00:00:40) – Sponsor Break: AppSumo  
  • (00:03:23) - How Second Brain Began    
  • (00:05:49) - Building a Second Brain    
  • (00:13:31) - Multi-Million Dollar Live Courses.    
  • (00:16:23) - What Makes People Have Sustained Behavior Change  
  • (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express
  • (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create
  • (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs
  • (00:32:02) - Think Like a Curator    
  • (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085
  • (00:49:33) - Designing Notes for Future Self    
  • (00:53:37) – Expression is a chaotic + messy process (no checklist)
  • (00:55:52) - Don’t Start from Scratch Every Time

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Links Mentioned:

May 27, 2022

Sam Corcos is the co-founder & CEO of Levels Health

Subscribe & watch on YouTube:
https://youtu.be/iI331lJkPm0

Timestamps:

(00:00:00) Preview
(00:00:34) Sponsor - AppSumo
(00:01:02) Intro to Sam
(00:10:23) Problems Caused by Metabolic Dysfunction
(00:15:43) Current Stage of The Company
(00:22:49) Alternative Business Model
(00:28:47) Product Market Fit
(00:39:56) Sponsor: Linkedin Jobs
(00:42:17) 10x in Digital Content
(00:44:34) Podcasting As A Channel
(00:49:17) Partnerships
(00:52:36) Transition from CTO to CEO
(01:04:30) Time Management + Prioritization

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Apr 28, 2022

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

  • 0:00:00 - Snippet
  • 0:00:39 - Sponsor: AppSumo
  • 0:01:07 - Intro + Landing In The US
  • 0:07:45 - Origins Of Nutribullet
  • 0:11:21 - Finding A Differentiator + Landing On Pricing
  • 0:13:17 - Reaching Half A Billion Dollars In Revenue
  • 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
  • 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
  • 0:23:00 - Designing Product
  • 0:26:27 - Day 1 of Designing New Product
  • 0:30:20 - Creating a Prototype + 3D CAD Model
  • 0:32:10 - 80/20 of launch + growth
  • 0:35:42 - Customer Feedback
  • 0:39:19 - Sponsor Break: Linkedin Jobs
  • 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
  • 0:45:07 - Craziest Informercial Day
  • 0:47:24 - Scale of TV advertising + using data
  • 0:51:13 - Understanding ROI of Ad Spend
  • 0:53:37 - Increasing Cost of Facebook & Google Ads
  • 0:59:52 - Home Shopping Channel and China’s Live Shopping App
  • 1:03:27 - International Expansion
  • 1:06:51 - Hiring Good People
  • 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
  • 1:15:14 - Staying Healthy

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Dec 16, 2021

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path. 

Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.

Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.

In this conversation you'll learn:

– why buy vs build
– buying a company with little money down
– growth levers to ramp up a DTC ecom business
– growing through paid acquisition, influencers, whitelisting, seo + affiliates 
– creating a healthy channel mix + managing platform risk
– benefits of in-house vs 3rd party logistics

Watch + Subscribe on YouTube:
https://youtu.be/2DzHRUyI28Q

Timestamps:

  • 0:00:00 - Snippet
  • 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
  • 0:04:07 - Highschool dropout, business philosophy + 10 figure exit
  • 0:13:04 - Finding Direction
  • 0:16:01 - Finding A Buying An Existing Problem
  • 0:21:35 - Pet Industry
  • 0:23:15 - Finding A Good Business To Buy
  • 0:29:44 - 3PL vs In-House
  • 0:40:02 - Growth Levers To Look Out For When Buying
  • 0:49:23 - Smart Due Diligence
  • 0:52:18 - What To Look For In Google Analytics
  • 0:55:37 - Amazon vs Shopify Split
  • 0:58:40 - Paid Acquisition, Apple Update + Platform Risk
  • 1:07:20 - Budget Allocation + Testing Channels
  • 1:10:17 - Working With Affiliates
  • 1:13:19 - Working With Influencers
  • 1:18:23 - When You Should Work With An Agency
  • 1:21:27 - Whitelisting Strategy
  • 1:24:05 - Partnering With Investors + Funding An Acquisition

Ramon's original thread:
https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Nord VPN:

Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift

Nov 15, 2021

In this conversation, we explore:

  • Eric's approach to writing a book entirely made up of Naval's words
  • philosophy around wealth + happiness
  • eastern vs western approaches
  • permissionless leverage + ownership
  • why desire is a contract you make with yourself to be unhappy
  • freedom to vs freedom from

Watch the full episode on YouTube:

https://youtu.be/J7j-5sgDkxQ

Timestamps:

  • 0:00:00 - Snippet
  • 0:01:50 - Intro + Figuring Out Transitions
  • 0:08:54 - Who Is Naval Ravikant?
  • 0:15:08 - Unique Approach To Writing This Book
  • 0:21:08 - Process Of Writing A Book
  • 0:30:17 - Not Letting The Tools Get In The Way
  • 0:33:12 - 80/20 Of Naval’s Philosophy on Wealth + Happiness
  • 0:39:36 - The Older The Problem, The Older The Solution
  • 0:41:10 - Eastern + Sufi Philosophy, Imam Ali + Nahj al-Balagha
  • 0:45:06 - Western vs Eastern Philosophy - Meditation Example
  • 0:46:49 - Seek Wealth, Not Money or Status
  • 0:51:59 - Ownership, Wage Work + “Do not fear work that has no end”
  • 0:55:51 - Types of Leverage
  • 1:00:17 - Sponsor Break - Nord VPN
  • 1:01:20 - Permissionless Leverage, Gatekeepers + DeFi
  • 1:12:33 - Creative Work For Its Own Sake
  • 1:14:33 - A Year To Decide, And A Day of Acting
  • 1:18:58 - Antigoals + Sacrificing Today For An Imaginary Tomorrow
  • 1:25:49 - Background on Creator Lab
  • 1:27:48 - Buddha Was A Prince
  • 1:32:56 - FIRE Community + Knowing How Much Is Enough?
  • 1:40:43 - Direction vs Speed
  • 1:44:10 - Happiness = Not Suffering
  • 1:49:19 - Desire is a contract you make with yourself to be unhappy
  • 1:56:38 - Losing Motivation + Hunger
  • 1:59:47 - Happiness is peace in motion, and peace is happiness at rest
  • 2:03:07 - Healing Old Wounds
  • 2:05:38 - Freedom To vs Freedom From

 

Thank you to my sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

Nord VPN - https://nordvpn.com/clab 
Coupon code: CLAB

Aug 10, 2021

Bilal breaks down the secret sauce that makes Google + YouTube two of the greatest businesses of all time. 

We discuss the ad auction, how Google understands intent better than anyone, the future of advertising + compare YouTube, Netflix + live TV.

Subscribe + listen to the full episode on "Not Investment Advice":

https://linktr.ee/notinvestmentadvice

Apple Podcasts:
https://podcasts.apple.com/us/podcast/not-investment-advice/id1563288568?itsct=podcast_box_link&itscg=30200&ls=1

Spotify:
https://open.spotify.com/show/0Pogh5lcyKxmZVKQnao8zT?si=DSuMCklFTM-mOV9WbltZkg&dl_branch=1

YouTube:
https://youtube.com/notinvestmentadvice

Join our groupchat on Telegram:
https://t.me/notinvestmentadvice

Let me know what you think on Twitter: @bzaidi

Thank you to my sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Apr 16, 2021

Watch the full episode on YouTube:
https://youtu.be/ZNFxICgbkuY

Let us know what you think on Twitter:

@bzaidi
@jackbutcher
@trungtphan

This is an experimental episode w/ Trung Phan & Jack Butcher discussing the latest in business, technology & memes.

Expect a raw & uncut convo, mostly filled with silly, fun banter.

You'll hear us discuss:

  • behind the scenes look at Jack's recent NFT success & crowdsourced Figma experiment
  • Balaji's convo w/ Tim Ferriss
  • The Future Of Online identity:  pseudonymous vs anonymous vs real names
  • Coinbase going public
  • WeWork documentary
  • Difference between Fyre Fest + Tesla
  • Potential for decentralized social networks + Bitclout
  • The mechanics of memes + what it's like to write a daily newsletter to 1.7mil people
  • Why Jack dubbed Trung "Fiat Phan"

Time Stamps:

  • 0:00:00 - Snippet + What We Cover
  • 0:03:08 - Start
  • 0:03:25 - Intros - Trung, Jack + Bilal
  • 0:04:53 - ROI On Jack’s Tweets
  • 0:06:26 - Inside Look At Jack’s NFTs
  • 0:16:48 - NFTs Explained - Visualize Value
  • 0:18:06 - Meme Mechanics + The Roast Of Jack Butcher
  • 0:19:49 - Selling An NFT For $150k
  • 0:20:49 - Trung’s Theory
  • 0:23:03 - Jack’s Opinion On NFTs
  • 0:29:13 - From Nations To Nodes
  • 0:30:16 - Crowdsourcing Creativity On Figma
  • 0:32:24 - What Goes Into Writing A Daily Email To 1.7mil People?
  • 0:34:53 - “Give Me That Dopamine Son!”
  • 0:37:26 - Ideas From Balaji’s Tim Ferriss Podcast
  • 0:38:38 - “2020 is the year the internet starts”
  • 0:40:23 - Pseudonymity + The Future Of Identity Online
  • 0:49:03 - Bitclout + Moving Beyond Rented Platforms
  • 0:51:59 - “Can I Get A Dollar Son”
  • 0:54:58 - Bitclout, legit or scam?
  • 0:56:15 - “Not Financial Advice”
  • 0:58:36 - Fiat Phan
  • 1:01:33 - US, China + Bitcoin
  • 1:05:40 - Coinbase Going Public
  • 1:12:04 - WeWork Documentary
  • 1:15:57 - Reality Distortion Field
  • 1:20:49 - Difference Between Fyre Fest + Tesla
Apr 2, 2021

Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/

Let us know what you think on Twitter:

https://twitter.com/bzaidi​
https://twitter.com/noahkagan

Subscribe to Noah's YouTube channel & Podcast:
https://sleek.bio/noah

Watch & Subscribe on YouTube:
https://youtu.be/mAnOqgH0OgA

Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021.

He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers.

In this conversation, you'll learn:

  • the 80/20 of succeeding on YouTube
  • what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal
  • how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm)
  • growing through partnerships, newsletter swaps + ads
  • we get personal and talk relationships, his formula for freedom + how he invests

Timestamps:

  • 0:00:00 - Snippet + What We Cover
  • 0:02:12 - Sponsor Break
  • 0:03:01 - Intro + Booyakasha
  • 0:03:32 - Number 30 Employee At Facebook
  • 0:08:17 - What Is AppSumo? $70mil Revenue Business
  • 0:10:15 - AppSumo’s Impact
  • 0:13:19 - Is Noah 11/10 energy all the time?
  • 0:16:27 - Inputs vs Outputs + Craft vs Metrics
  • 0:19:01 - Formula For Freedom
  • 0:20:26 - Knowing When To Stop vs Keep Going
  • 0:24:16 - Finding What You’d Do For Free + As A Kid
  • 0:27:51 - Understanding What Gives You Energy
  • 0:37:09 - Rethinking Old Mental Models Of Money + Happiness
  • 0:41:53 - What Will You Think About On Your Deathbed
  • 0:44:40 - Tale Of Two Lives
  • 0:50:15 - Growing To 140k+ YouTube Subscribers
  • 0:53:34 - Investing $500k Into YouTube
  • 0:56:07 - Who Is Doing YouTube Well?
  • 0:58:42 - 80/20 of YouTube
  • 1:00:41 - Mr Beast, 100 staff + treating it like a business
  • 1:02:06 - His YouTube Creation Process
  • 1:02:30 - Topic Selection
  • 1:03:54 - Testing Topics, Thumbnails + CTRs
  • 1:06:36 - Balancing What You Want To Make vs What Audience Wants
  • 1:08:36 - Tools To Help With Topic Selection
  • 1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc
  • 1:14:32 - Partnerships + E-Mail Swaps
  • 1:16:29 - Paid Ads
  • 1:20:53 - Audience Questions
  • 1:21:56 - Asymmetric Bets, Relationship With Money + Investing
  • 1:26:29 - Wealth in Concentration, Preserve Through Diversification
  • 1:28:08 - Where Do You Have An Advantage
  • 1:28:50 - Why Noah Is Still Working

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com

Mar 25, 2021

Alex Lieberman is the co-founder & CEO of Morning Brew. They're a leading new media startup with over 2.7mil newsletter subscribers, making them one of the largest daily newsletters around.

Alex & his co-founder sold a majority stake in the business to Insider Inc for a reported $75mil in Oct 2020.

After listening to this conversation, you'll understand:

  • growing from a newsletter to a full-on media business
  • 3 step audience funnel: rented, owned + monetized
  • hub + spoke model
  • how they got their first 1000 subscribers by doing things that don't scale
  • growth stages: from 1k to 10k, 100k and 1mil+ subscribers
  • how to grow through email swaps, paid ads + partnerships
  • a framework to reinvent old formats like Shark Tank or QVC

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/businessbarista

Watch with visuals referenced on YouTube:
https://youtu.be/12KYBLPvEIg

Timestamps:

  • 0:00:00 - Preview + What You’ll Learn
  • 0:02:17 - Sponsor Break
  • 0:03:08 - Interview Start
  • 0:03:44 - Grandma Likes Morning Brew
  • 0:04:59 - Growing From Newsletter To Media Brand
  • 0:07:23 - Acquired For Reported $75mil By Insider Inc
  • 0:08:21 - Scale of Morning Brew: 2.7mil subscribers
  • 0:11:28 - Audience Building Done Well
  • 0:14:02 - Audience Funnel: Rented, Owned, Monetized
  • 0:17:39 - “Who Is This NOT For?”
  • 0:21:47 - Audience ≠ Distribution
  • 0:25:25 - Unwritten Contract With An Audience
  • 0:26:27 - Focus vs Breadth of Interests
  • 0:29:05 - Ask Yourself Why 3x
  • 0:33:14 - Hub & Spoke Model For Audience
  • 0:38:23 - Getting First 1000 Subscribers + Growing Through Referrals
  • 0:41:10 - Stages of Growth From 1k to 100k to 1mil
  • 0:43:42 - When To Grow Through Paid Ads
  • 0:47:20 - Growing Through E-Mail Swaps + Paid Ads
  • 0:49:28 - Programmatic E-Mail Ads
  • 0:50:43 - Snapchat Ads, YouTube Influencers + Channels That Worked
  • 0:53:23 - Cross Promotion + Strategic Partnerships
  • 0:55:59 - Signals Of Consumer Intent From E-Mail Clicks
  • 1:00:13 - Multimedia + How To Grow A Podcast
  • 1:02:11 - Re-Inventing What Worked In Legacy Media Business
  • 1:05:05 - Macro + Micro Of Promotion
  • 1:08:07 - 3 Types Of Content That Work Well For Podcast
  • 1:08:38 - Timely News Hooks
  • 1:10:26 - Evergreen “Service Content” - Solve Problem or Passion
  • 1:13:35 - Vulnerable Content + Imposter Syndrome
  • 1:19:04 - Future Of Monetization
  • 1:24:14 - Talent vs Learned Skill
  • 1:26:00 - Jay-Z, Mr. Beast + Ownership
  • 1:30:03 - Building A Writing Habit + Ship 30 For 30
  • 1:32:13 - Accountability
  • 1:35:11 - Business Idea: Shark Tank For The Digital Age
  • 1:39:09 - Re-inventing old formats: QVC + who wants to be a millionaire
  • 1:42:51 - Dealing With Bad Times + His Dad’s Loss
  • 1:48:01 - Survivor Guilt

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com

Mar 18, 2021

Dru Riley is the founder of Trends.vc, a community + newsletter that helps 35,000 entrepreneurs discover new markets + ideas.

Trends makes tens of thousands of dollars/month in subscription revenue + was ranked "Product of The Month" on Product Hunt.

In this conversation you'll learn about:

– the meta-trends behind what Dru writes about, the things that don't change, after studying the things that do change

– democratization, positive-sum networks + fractional ownership

– trends he's excited about including: DeFi (decentralized finance) + DAOs (decentralized autonomous organizations) and NFTs (non-fungible tokens)

– the 80/20 of his research + editing process, including how he processed 172 podcasts for 1 recent report

– we go behind the mind & discuss some of his rules for life, we touch on incentives, stories + courage

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/DruRly

Watch on YouTube:
https://youtu.be/q5rdqLzy-Gw

Timestamps:

  • 0:00:00 - Preview
  • 0:02:46 - Intro To Dru + Trends
  • 0:04:57 - Scale of Trends
  • 0:05:39 - Software Engineering Background + Knowing When To Leave
  • 0:08:14 - Starting Books In The Middle
  • 0:11:46 - Making First $15 after saving up $250k
  • 0:21:00 - Rejecting An Offer Of Investment
  • 0:22:22 - Decision Dilution + Stakeholder Types
  • 0:25:14 - Content vs Trust Treadmill
  • 0:26:01 - Refining Like A Standup Comedian
  • 0:28:34 - Signals To Look For In Feedback
  • 0:31:37 - Meta-trends
  • 0:33:45 - Democratization
  • 0:36:18 - Ability To Build Smaller
  • 0:38:06 - Coders vs Builders - “Code Is Being Commoditized”
  • 0:40:57 - Decentralization
  • 0:43:06 - Positive Sum Networks
  • 0:45:26 - What are DAOs (decentralized autonomous orgs)
  • 0:46:53 - Fractional Ownership
  • 0:48:45 - NFTs
  • 0:51:41 - Direct To Consumer
  • 0:52:44 - Research + Writing Process
  • 0:54:57 - Processing 172 Podcasts
  • 0:59:10 - Podcast Speed + Dopamine Hits
  • 1:02:15 - Edit - “How Many, How Much”
  • 1:03:52 - Filtering Feedback
  • 1:05:49 - Constraints
  • 1:08:34 - Starting From Scratch Today
  • 1:11:37 - Behind The Mind - 100 Rules To Live By
  • 1:12:15 - Hard choices easy life. Easy choices hard life.
  • 1:13:05 - Think Grey, Not Black + White - Annie Duke
  • 1:14:09 - Stories vs Insight
  • 1:16:59 - Incentives
  • 1:17:56 - “Life Is Short, Not Fair”
  • 1:19:27 - Don’t Try To Change Someone’s Worldview
  • 1:21:20 - “It’s Not About The Bag”
  • 1:23:24 - Memento Mori
  • 1:24:29 - Life Is Not Baseball - Play Asymmetric Games
  • 1:25:23 - Courage

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com

Mar 11, 2021

Lexi Lewtan the founder of Centered, where she's building the Masterclass for Mental Health.

Previously she ran operations for AngelList's Talent Platform, scaling it from zero to $20m
in revenue.

She has a deep background in the startup world, previously working at Hired & betaworks.

In this conversation you'll learn:

  • lessons in recruiting & the 80/20 of hiring
  • the business model behind AngelList Talent & Hired
  • tools to help you deal with focus, anxiety, depression & work stress
  • the difference between CBT & DBT
  • why depression feels like playing life on "hard mode"

Let us know what you think on Twitter, I'm @bzaidi and she's @lexilewtan

Timestamps:

  • 00:00:00 Preview
  • 00:02:12 Lexi Intro – Betaworks, Hired, AngelList, Centered
  • 00:03:36 Hired Raised $150mil – What Went Wrong?
  • 00:07:23 Moving to AngelList
  • 00:09:34 Superpower
  • 00:12:24 Experiments at AngelList
  • 00:15:50 Hiring Pricing Model – 15% of salary vs flat fee
  • 00:21:30 Lessons In Recruiting
  • 00:23:54 Scraping & Growth Hacking
  • 00:26:57 80/20 Of Recruiting
  • 00:29:35 Advice To New Grads
  • 00:33:46 Centered Origin Story
  • 00:35:57 CBT vs DBT
  • 00:40:17 Tools For Mental Health
  • 00:42:54 Focus: Planned Obsolescence
  • 00:44:45 Motivation + Values
  • 00:48:04 Tool for managing anxiety – “shut the door”
  • 00:49:28 Managing Depression
  • 00:51:00 Inner Child Exercises
  • 00:53:37 Journaling
  • 00:56:08 “Life Becomes Hard Mode” - Defining Depression
  • 00:59:55 Future Of Mental Health

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com

Mar 4, 2021

Jake Gibson is the co-founder of NerdWallet & Founding Partner at Better Tomorrow Ventures, a $75mil venture fund, investing in the future of Fintech alongside Sheel Mohnot.

He's been involved in fintech for over a decade. Prior to NerdWallet, he studied math and quantitative finance at MIT and traded interest rate derivatives at JPMorgan.

Let us know what you think on Twitter: @bzaidi & @iamjakestream

Full video with timestamps on YouTube:
https://youtu.be/s-Tcuootl7s

In this conversation we discuss:

  • NerdWallet's business model + growing to a $500mil+ valuation
  • the transition from founder to investor + the 80/20 of investing
  • mental models to figure out your next step
  • why "everything is fintech" + examples of this thesis
  • DeFi, NFTs, stock market highs & ideas from a global fintech market

Timestamps:

  • 00:00:00 Preview
  • 00:02:20 Intro To Jake + Nerdwallet
  • 00:06:57 Nerdwallet Deep Dive + $500mil Valuation
  • 00:15:02 Opportunity: Nerdwallet Model In Other Verticals
  • 00:18:40 Audience First Business in 2021
  • 00:22:24 Trend: Audience Business Selling To Software Companies
  • 00:26:09 Founder To Investor
  • 00:31:12 Mental Model For Thinking About Next Step
  • 00:35:29 "I want to be rich" - more context
  • 00:39:48 Finding Motivation In Struggles
  • 00:42:43 Role of Luck, Golden Handcuffs + Lifestyle Creep
  • 00:48:51 80/20 of investing
  • 00:51:31 "Everything Is Fintech" - Raising A $75mil Fund
  • 00:56:04 Starting A Neo Bank
  • 00:57:48 Fintech Opportunity In Ridesharing, Tesla & Airbnb
  • 01:02:37 Facebook + Whatsapp Payments
  • 01:03:06 Asia Market + WeChat Model
  • 01:05:24 Problem vs Product…Verb vs Noun
  • 01:10:54 Jake's Take on DeFi
  • 01:16:40 NFTs + NBA Top Shots
  • 01:20:59 Tesla's Balance Sheet
  • 01:23:00 Elon + Chamath: Meme Masters
  • 01:23:19 Global Market Ideas
  • 01:29:09 Why Do We Have Stock Market Highs?
  • 01:31:54 Investing Advice To A 25yr Old
Feb 25, 2021

Ana Lorena Fabrega is an EDUpreneur and former teacher known by little ones as Ms. Fab.

She's currently the Chief Evangelist of Synthesis School, an innovative online enrichment club started by the director of Elon Musk’s experimental school at Space X.

Synthesis helps students build decision-making & problem-solving skills through games.

Let us know what you think on Twitter:
@bzaidi & @anafabrega11

Watch on YouTube:
https://youtu.be/Fo_CM01BNTQ

After listening to this conversation, you'll understand:

  • why the current education system needs an overhaul
  • the skills we should be developing in kids
  • unlearning & the future of education
  • the role of technology in learning
  • forest schools, micro-schools & alternatives for parents to consider
  • how games can be good for your kids
  • the lindy effect & ideas that will stick around in education
  • remote vs online education
  • recommended books for kids

Ana's Fab Friday Newsletter:
https://afabrega.com/

Book Recommendations:

Feb 18, 2021

Nick Huber is a real estate entrepreneur, self-storage owner & operator.

His commercial real estate portfolio is approaching $30mil in assets (as of 2021) & he's built a name for himself by championing "sweaty startups" aka unsexy businesses.

Nick has built a 100k following on Twitter by transparently sharing the lessons learned from his time in business & by simplifying concepts in the real estate game.

Let us know what you think of this convo on Twitter:
@bzaidi and @sweatystartup

Watch and subscribe on YouTube:
https://youtu.be/s9Wgw1GN9-k

After listening to part 1, you'll understand:

  • the equation for getting wealthy in the real estate game

  • the difference between creating vs growing wealth

  • categories of real estate beyond what 99% of people invest in, from self-storage, to cemeteries & tiny homes - you'll learn about niche opportunities with less competition

  • how real estate investors can make millions & legally pay little in taxes with depreciation, bonus depreciation & 1031 exchanges

  • Nick's unique approach to finding upside from day one in commercial real estate

  • why 100% occupancy rates aren't always a good thing & what Nick looks for in deals

In part 2, "behind the mind" (starting at 48min) Nick & Bilal discuss:

  • tribes, relationships & what truly matters in life
  • growing up, dealing with bullying & insecurities
  • choosing who you compete with
  • unique ways to connect with aging parents
  • why having kids is underrated & the importance of a supportive spouse

Timestamps:

  • 00:00:00 Intro
  • 00:03:41 Who is Nick Huber?
  • 00:11:00 What is a Cash-Out Refinance?
  • 00:13:26 Growing Up in a Small, Rural Town
  • 00:14:28 Having A Chip on Your Shoulder
  • 00:18:28 Building vs Growing Wealth
  • 00:20:31 Alpha vs Beta In Real Estate
  • 00:21:02 Initial 700k Nest Egg
  • 00:25:03 Initial Investment - Rule Of Thumb
  • 00:27:25 Real Estate Investing On The Side
  • 00:29:24 Nick's Real Estate Framework
  • 00:33:55 100% Occupancy Isn't Always Good
  • 00:36:45 Zero Income Tax With Depreciation & 1031 Exchanges
  • 00:44:22 Conservation Easement
  • 00:46:35 Real Estate Professional Status
  • 00:47:52 Capital Gains

  • 00:48:32 Part 2: Behind The Mind
  • 00:51:02 Is Chasing Your Passions A Bad Idea?
  • 00:55:35 "I Wanted To Call My Mother And Cry In Her Arms"
  • 00:59:20 Giving Up Is Often The Best Choice There Is
  • 01:01:38 Miami + Austin
  • 01:02:48 "Nobody Cares About You Apart from A Handful Of People"
  • 01:05:23 Google Maps Trick - Connecting With Parents
  • 01:07:20 Dad's Twitter Post Went Viral
  • 01:09:42 Having Kids is Underrated
  • 01:12:29 The Tribe Makes The Place
  • 01:15:04 Virtual Communities
  • 01:19:48 Dealing With Bullying + Racism
  • 01:23:43 The Importance of a Supportive Spouse
  • 01:25:44 Advice For A Successful Relationship
  • 01:28:13 Being An Opportunist
  • 01:31:22 Wrap-Up
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