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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: May, 2021
May 21, 2021

Bilal Zaidi is joined by Jack Butcher, Trung Phan & Alex Cohen to discuss the latest in business, technology & memes.

Listen to the full convo on "Not Investment Advice":

Apple:
https://pod.link/notadvicepod.apple

Spotify:
https://pod.link/notadvicepod.spotify

YouTube:
https://youtu.be/t1MmZk6aWnI

Let us know what you think on Twitter:

http://twitter.com/bzaidi

http://twitter.com/trungtphan

http://twitter.com/jackbutcher

http://twitter.com/anothercohen

May 6, 2021

Lenny writes the #1 business newsletter on Substack (Lenny's Newsletter) and previously sold his company, Localmind, to Airbnb.

He then spent 7yrs at Airbnb leading product + growth teams and now angel invests + works as a full-time creator.

Watch + subscribe on YouTube:
https://youtu.be/aogsYWWnq60

Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/

Let us know what you think on Twitter:

https://twitter.com/bzaidi​

https://twitter.com/lennysan

In this conversation you'll learn about:

– the racecar growth framework:
growth engines, turbo boosts, lubricants + fuel

– core growth engines:
performance marketing, virality, content + sales

– examples from Airbnb, Zapier, Superhuman, Wish, Casper + others

– benchmarks for user retention + types of virality 

– 3 steps to getting early users

– growing a newsletter + the differences in approach for creators vs companies

 

Timestamps:

  • 0:00:00 - Snippet + What We Cover
  • 0:01:28 - Sponsor Break
  • 0:02:17 - Lenny Intro + Background
  • 0:07:38 - Scale of Newsletter
  • 0:09:17 - Questions To Ask Yourself When Figuring Out Your Next Step
  • 0:12:18 - Energy + The Struggle Of The Content Treadmill
  • 0:13:31 - Early Days Of Airbnb
  • 0:15:09 - Creating Something Remarkable
  • 0:17:22 - Racecar Growth Framework - Who Is This For?
  • 0:18:20 - Early vs Late Stage Growth
  • 0:19:48 - Engine, Turbo Boosts, Lubricants + Fuel
  • 0:20:05 - Growth Engines - virality, performance marketing, content, sales + bonus examples
  • 0:24:11 - “1st time founders focus on product, 2nd time founders focus on distribution”
  • 0:28:09 - Becoming The Best In The World At 1 or 2
  • 0:28:38 - Airbnb vs Booking
  • 0:29:16 - Performance Marketing
  • 0:30:51 - Wish + Casper - Built On Performance Marketing
  • 0:31:42 - Feasibility When Bootstrapping
  • 0:32:31 - If You Should Be Performance Marketing Driven: 1) Generating Revenue From Users 2) Not Something Users Are Looking For
  • 0:34:01 - Growth vs Brand Marketing
  • 0:35:37 - When To Expand To The Next Engine + S Curve
  • 0:36:56 - Examples Of Virality - Word-of-mouth, referrals, inviting friends, etc
  • 0:40:22 - Bottoms Up vs Top Down Virality
  • 0:41:31 - Knowing When You’re Going Viral - K Factor vs % of people who came in thru referral
  • 0:42:33 - % Benchmark To Aim For
  • 0:43:24 - Companies Who Are Suited To Viral Growth
  • 0:43:48 - Clubhouse + FOMO
  • 0:45:17 - User Generated Content Loop
  • 0:47:29 - Data Driven SEO - Zapier + Thumbtack
  • 0:49:11 - Editorial SEO + Figuring Out Content Strategy
  • 0:50:31 - Superhuman Example
  • 0:51:13 - Desired Outcomes, Primary + Secondary KPIs
  • 0:52:43 - Sales Channel
  • 0:55:19 - Turbo Boosts + Lubricants
  • 0:56:52 - Power Of Events
  • 0:58:37 - Retention + Conversion
  • 1:00:41 - Activation: Using Product For Its Core Purpose
  • 1:02:03 - Superhuman , Creators + The Customers Who Care
  • 1:05:38 - User Retention Benchmarks
  • 1:07:44 - Common Pitfalls
  • 1:09:36 - Getting First 1000 newsletter subscribers
  • 1:11:20 - 3 steps to getting early users
  • 1:14:45 - Creators vs Companies - Finding Core Users
  • 1:19:27 - Would You Still Be Doing This With 1000 Subs?
  • 1:20:55 - 5 “Jobs To Be Done” Of Content
  • 1:21:49 - Newsletter Discoverability
  • 1:23:42 - What Gives You Energy
  • 1:25:23 - Airbnb Job vs Creator Life
  • 1:26:22 - Tim Urban on Content That Spreads
  • 1:27:18 - Creators: Value vs Support
  • 1:29:22 - Decision To Stay On Substack
  • 1:31:31 - Knowing What To Write About
  • 1:35:57 - Longer-Term Plan

 

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

 

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