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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Creator Lab - interviews with entrepreneurs and startup founders
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Now displaying: November, 2020
Nov 19, 2020

Shaan Puri is an entrepreneur, investor & top 50 podcast host. He was the CEO of Bebo when they sold to Twitch (Amazon) where he's now a senior director of product.

He invests in startups + recently raised $2.5mil for his "rolling fund" in 11 days, just from a tweet.

Watch + subscribe on YouTube:
https://youtu.be/6Hoo38Fr07g

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/ShaanVP

In this conversation we discuss:

  • solopreneurship vs high growth startups
  • ideas + blueprints for solopreneurs
  • creating a life vision + the 3 stages of "becoming"
  • selling your company by creating your "Amazon buy button"
  • lessons in building trust, persuasion + social dynamics
  • how to get unstuck + the A, B, Z framework
  • why you should work like a lion, not a cow
  • how Shaan makes $50k/month by "working in public"

Timestamps

  • 00:00:00 Intro
  • 00:01:51 Shaan's Background
  • 00:05:58 Startups vs Big Company
  • 00:10:38 Babies, Teenagers + Startups
  • 00:13:13 "Stay Hungry, Not Thirsty"
  • 00:16:02 How To Correctly Slip Into The DMs
  • 00:18:06 Raising $2.5mil In 11 Days From A Tweet
  • 00:21:24 "Create An Amazon Buy Button For Yourself"
  • 00:23:56 "Companies Are Either Bought Or Sold" - Selling To Amazon
  • 00:31:02 Social Dynamics, Persuasion + Lessons From "The Game"
  • 00:37:54 How To Come Up With A Life Vision?
  • 00:45:19 $50k/Month To Work In Public – "1000 True Fans" Moment
  • 00:48:24 Importance Of Emotional Juice In Decisions
  • 00:51:33 Soloproneurship vs High Growth Startups
  • 00:58:04 Ideas + Blueprints For Solopreneurs
  • 01:03:14 Behind The Mind – A, B, Z Framework
  • 01:10:27 "Work Like A Lion, Not Like A Cow"
  • 01:14:22 "You Either Win Or You Learn"
  • 01:15:15 Navigating "Should I Be Doing This?"
  • 01:23:09 Feeling Down + How To Get Unstuck
  • 01:30:11 3 Stages Of "What Do I Become"
  • 01:31:26 Closing
Nov 12, 2020

Steph Smith leads Trends at The Hustle. She’s a serial indie maker, writer + marketer.

She’s been a nomad since 2016 & has traveled to 50+ countries while working, learning to code + creating.

Watch + subscribe on YouTube:
https://youtu.be/qQtciVUeOMU

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/stephsmithio

What You'll Learn:

  • how to pre-sell + validate your idea
  • economics of self-publishing vs traditional book deals
  • what you can learn from games like chess
  • defining your personal monopoly
  • finding your first 1000 users
  • writing for humans vs google
  • leveraging communities + viral platforms

Timestamps

  • 00:00:00 Intro
  • 00:02:00 What You Can Learn From Chess
  • 00:07:39 Chess vs Real Life
  • 00:13:33 Pre-Selling An Idea
  • 00:17:51 Economics of Book Deals vs Self-Publishing
  • 00:19:23 “Steph is an animal…in a good way”
  • 00:21:19 Healthy Competiton + Sibling Rivalry
  • 00:25:38 Lifestyle Creep + Golden Handcuffs
  • 00:27:14 Steph’s Book: “Doing Content Right”
  • 00:29:09 Avoiding Scammy “Online Marketers”
  • 00:34:08 Personal Monopoly + Your Differentiator
  • 00:39:04 Example: Costco’s Differentiator
  • 00:43:17 “What You Wouldn’t Do In Person”
  • 00:46:34 Growth Models To Grow Efficiently + Compound Over Time
  • 00:48:02 Bedrock Channels: Importance of SEO
  • 00:51:09 Example: Writing For Humans vs Google
  • 00:55:46 How We Do Keyword Research
  • 01:01:43 Tools To Use + Ranking For Keywords
  • 01:04:38 First 1000 Users – Do Things That Don’t Scale
  • 01:08:40 Leveraging Communities + Viral Platforms
  • 01:12:06 “How To Be Great? Just Be Good, Repeatedly”
  • 01:15:25 The Power Of Building In Public
  • 01:19:22 Wrap-Up
Nov 5, 2020

Mubashar Iqbal aka Mubs is a prolific creator. He was Product Hunt’s “maker of the year” + has built 90+ products including Pod Hunt + Founderpath

Watch + subscribe on YouTube:
https://youtu.be/CHYNoO6jRiY

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/mubashariqbal

 

Five Things You'll Learn:

  • knowing when to take on a new project vs calling it quits
  • why “founder-product-fit” is as important as “product-market-fit"
  • example business ideas + how to validate their potential
  • how NoCode tools can get your idea off the ground
  • how to avoid procrastination, stay motivated + deal with fear

Time Stamps

  • 00:00:00 Introduction
  • 00:02:43 Who is Mubs?
  • 00:07:48 90+ Projects
  • 00:17:18 Most Important Factor When Taking On A New Project
  • 00:19:13 Founder-Product Fit
  • 00:23:55 Knowing When To Move Onto The Next Project?
  • 00:27:31 Dealing With A Lack of Energy + Enthusiasm
  • 00:29:12 How to Sell Your Projects
  • 00:31:29 How To Value A Business
  • 00:35:23 Business Idea Examples
  • 00:39:54 Our Business Idea Lists
  • 00:42:25 How To Validate An Idea?
  • 00:45:20 Bilal's Idea: Real Estate + Airbnb Tool
  • 00:49:58 Pros + Cons of NoCode Tools
  • 00:52:34 FounderPath – SaaS Debt Funding
  • 00:56:05 How Nathan Latka Pitched Mubs + Equity vs Salary
  • 00:57:07 "Pay Is Not Always Financial"
  • 01:01:27 Future Of Remote Work
  • 01:03:26 Avoiding Procrastination + Dealing With Fear
  • 01:06:54 Understanding Your Why
  • 01:08:58 Wrap Up
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