Zaid Admani is a creator and part-time Civil Engineer. He creates content on finance and business that is both educational and entertaining. He has built up a following of ~400k people & has generated more than 100 million views across social media.

Subscribe & watch on YouTube:

https://youtu.be/j-he_V_V5nY 

Timestamps: 

• (00:00:00) - Intro
• (00:04:14) - Zaid’s Creator Journey
• (00:21:04) - Zaid’s Civil Engineering Background
• (00:32:04) - Zaid’s Content Style
• (00:43:39) - Creating Viral Content vs. Meaningful Content
• (00:57:12) - Sponsor: LinkedIn Jobs
• (00:58:23) - Balancing Educating and Entertaining
• (01:00:26) - Inside Look at Zaid’s Content Creation Process
• (01:33:33) - Quantity vs Quality
• (01:39:43) - Why TikTok Live
• (01:49:40) - Monetization

Links Mentioned:

• Zaid’s Twitter
• Zaid’s TikTok
• Timm Chiusano’s TikTok
• Descript

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

Suneel Gupta is a writer and entrepreneur. He studies leaders from around the world to discover and share simple, actionable habits that enhance performance and deepen ones state of well-being.

Subscribe & watch on YouTube:

https://youtu.be/kZwbKcnsdbY

Timestamps: 

• (00:00:00) - Intro
• (00:01:49) - Suneel’s Backstory
• (00:03:35) - What is Dharma?
• (00:17:38) - The Arrival Fallacy
• (00:24:44) - The Ambition Paradox?
• (00:32:51) - Sponsor: LinkedIn Jobs
• (00:34:02) - Searching for Meaning
• (00:42:37) - The Importance of Recovery
• (00:46:06) - The 85% Rule
• (00:50:58) - Tools for Finding Dharma
• (01:00:56) - Music Mindset
• (01:04:33) - Staying Connected to your Essence

Links Mentioned

• Suneel's Book - Everyday Dharma
• WSJ Article on One Medical Acquisition of Rise
• Tel Ben-Shahar
• Viktor Frankl’s Man’s Search for Meaning

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on https://linkedin.com/creator

Kallaway is creator with a passion for producing content centered around tech and cult brands. He has generated over 100 million views and amassed a large following across social media.

Subscribe & watch on YouTube:
https://youtu.be/etQpm_bQJH8

Timestamps:

• (00:00:00) - Intro

• (00:02:22) - Kallaway’s Backstory

• (00:17:07) - Distribution is King

• (00:20:57) - Why Short-Form Video?

• (00:28:56) - Actionable Advice on Creating Content

• (00:44:53) - Sponsor: LinkedIn Jobs
  
  
• (00:46:04) - Comedy & Storytelling

• (00:52:41) - Why Writing is the Most Important Skill

• (01:03:33) - Inside Look at Kallaway’s Script Layout

• (01:05:59) - Kallaway’s Equipment

• (01:10:24) - Kallaway’s Editing Process

• (01:32:35) - Psychology of Creating Content

• (01:44:57) - How to go viral

• (01:49:37) - Newsletter Insights

• (01:55:26) - Thoughts on Monetization

• (01:59:52) - Becoming a Full-Time Creator 

Links Mentioned

• Kallaway’s Personal Website

• Kallaway’s Twitter

• Espresso Letter

• TikTok Example 1

• TikTok Example 2

• TikTok Example 3

• Camera

• Lens

• Capture Card

• Microphone

• Recording Software

• Youtube Downloader (Downie)

• Premiere Keyboard Shortcuts 

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Subscribe & watch on YouTube:
https://youtu.be/zJBc0-rsnVo

Timestamps:

• 00:00:00 - Start
• 00:04:26 - What VCs do & how it overlaps with Mario’s experience
• 00:08:00 - Why Be A Generalist vs. Specialist?
• 00:11:32 - Surprising characteristics of “who becomes an entrepreneur”?
• 00:15:52 - Average age of entrepreneurs - fact vs fiction
• 00:17:58 - Emerging Tech (AI, Crypto, Health)
• 00:22:34 - Valuations in 2023
• 00:24:53 - Feelings After FTX & Luna Crash
• 0:33:24 - Web 2.5 Companies
• 00:35:45 - Neo Banks vs Traditional Banks
• 00:37:30 - Fintech Overlap w/ Crypto
• 00:38:33 - ChatGPT vs. Google
• 00:41:55 - Types of searches & AI co-pilots
• 00:44:34 - Hype Cycles: Football vs. Tech
• 00:48:22 - Sponsor Break: Virtual Gurus
• 00:49:25 - Monetizing AI & Google vs. Microsoft
• 00:56:59 - Satya Smashing It At Microsoft
• 01:02:36 - What Running A $15mil Fund Looks Like
• 01:16:19 - Behind The Mind
• 01:17:08 - If you weren’t doing the generalist what would you be doing?
• 01:18:26 - Contrarian Opinions
• 01:23:08 - Subcultures, Reality TV & The Day of Judgement
• 01:26:14 - People That Have Impacted Your Thinking

Links Mentioned

• https://www.generalist.com/briefing/all-the-answers
• https://www.generalist.com/briefing/josh-wolfe
• https://www.generalist.com/briefing/the-casino-and-the-genie

Thank you to our sponsors:

• The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

Subscribe & watch on YouTube:
https://youtu.be/c1vgzbouoXY

Timestamps:

• (00:00:00) - Intro
• (00:00:24) - Start Of Interview
• (00:06:43) - Selling Companies & Expertise Gap
• (00:15:40) - Expertise Gap in 2023
• (00:20:18) - Selling Company: Strategic vs Financial Buyers
• (00:23:50) - Getting New Clients & Figuring Out Pricing
• (00:39:29) - Sponsor Break: Virtual Gurus
• (00:40:32) - Press, Scaling Beyond Yourself & Dealing With Ego
• (00:56:42) - Best In Class Influencer Marketing
• (01:04:00) - Priorities & Long Term View On Business

Thank you to our sponsors:

• The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

Subscribe & watch on YouTube:
https://youtu.be/FNCgWJNR9ok

Timestamps:

• (00:00:00) - Intro
• (00:00:24) - Start Of Interview
• (00:01:55) - What Is Tongal?
• (00:04:07) - Types of Content: Branded, Original + Advertising
• (00:07:08) - Scale Of Tongal
• (00:12:14) - Background in Hollywood
• (00:24:57) - The Company Before Tongal
• (00:34:54) - Power of Cold E-mail
• (00:36:53) - Company Origin Story
• (00:41:12) - Sponsor Break: Virtual Gurus
• (00:42:12) - Getting First Few Customers
• (00:46:49) - Finding Product Market Fit
• (00:52:19) - Scaling + Growth Levers
• (01:02:43) - Pricing Model Change
• (01:08:14) - Looking Ahead
• (01:13:35) - How AI Will Impact The Creative Work Force?
• (01:15:44) - Streaming Wars (Netflix, YouTube, HBO, Tiktok)

Thank you to our sponsors:

• The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator

Subscribe & watch on YouTube:
https://youtu.be/2XHlteP32Sc

Timestamps:

• (00:00:00) - Intro
• (00:00:24) - Start Of Interview
• (00:02:48) - Zapier + AI
• (00:05:56) - No Code + AI
• (00:17:16) - OpenAI vs Google vs Microsoft
• (00:26:32) - AI assistant
• (00:39:20) - Sponsor Break: The Virtual Gurus
• (00:40:21) - OpenAI vs Big Tech
• (00:46:49) - askmybook.com
• (00:54:58) - AI Hype Cycle?
• (01:00:05) - Predictions for 2023
• (01:14:11) - End

Links Mentioned

• https://www.bensbites.co
• https://twitter.com/bentossell

Thank you to our sponsors:

• The Virtual Gurus - if you’re looking for talented remote staff on a budget, book a free consult at thevirtualgurus.com/creator
  

Subscribe & watch on YouTube:
https://youtu.be/4PWqRILYz8U

Timestamps:

• (00:00:00) - Intro
• (00:00:07) - Start Of Interview
• (00:01:25) - Who Is Danny Postma
• (00:04:04) - Slowmad Lifestyle
• (00:06:54) - Early Indie Hacking
• (00:15:21) - What Is GPT-3?
• (00:18:18) - Training AI
• (00:24:07) - First-Hand Experience
• (00:25:36) - Use Cases
• (00:28:41) - Should we learn to code to play with AI?
• (00:34:19) - Jasper and copy.ai
• (00:38:07) - What Is Open AI?
• (00:40:05) - Sponsor Break: Shopify
• (00:41:39) - Sponsor Break: Justworks
• (00:42:45) - Will AI Take Over The World?
• (00:45:08) - How AI will replace people
• (00:46:34) - Learning To Code
• (00:50:39) - Use Cases and Generating Ideas
• (00:54:52) - What Happened After Danny Sold Headlime?
• (00:57:28) - AI Business Ideas
• (01:04:55) - Personalized Podcasts
• (01:10:23) - End

LINKS MENTIONED:

• https://twitter.com/dannypostmaa
• https://www.profilepicture.ai/
• https://www.stockai.com/
• https://www.landingfolio.com/

Thank you to our sponsors:

• Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
• Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/K26L7HwTLcU

Timestamps:

• (00:00:00) - Intro
• (00:01:06) - What Is Shiny?
• (00:03:48) - Hyperfocused On Being Unfocused
• (00:06:14) - Shiny Object Social Club + Shiny Token
• (00:11:09) - Crypto Sentiment & Price Action
• (00:16:10) - Open AI & What's Driving The Growth in AI?
• (00:22:08) - Image, Video, Podcast AI + Generative Art
• (00:27:42) - Jasper - All-in-one Tool + AI Co-Pilots
• (00:37:25) - Sponsor Break: Shopify
• (00:38:35) - Sponsor Break: Justworks
• (00:39:59) - Continuation Of Interview
• (00:53:07) - Will AI Evolve & Be A Threat?
• (01:07:09) - Moving Abroad

Links Mentioned

• https://twitter.com/tomosman
• https://www.shinyobjects.gg/

Thank you to our sponsors:

• Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
• Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/YbEAIBbQA5E

Timestamps:

• (00:00:00) - Intro
• (00:00:25) - Start Of Interview
• (00:01:56) - How Grubhub Started
• (00:03:26) - Software Developer to Starting Grubhub & Fixer
• (00:05:13) - Seven Deadly Sins
• (00:06:48) - Idea To Reality
• (00:08:45) - The Evolution
• (00:13:26) - Knowing When To Go Full Time
• (00:22:00) - Prioritizing & Managing Time
• (00:25:25) - Repeat Purchases
• (00:26:51) - iPhone & The App Store
• (00:31:03) - Creating A New Business Model
• (00:34:01) - Phone is the Remote Control Of Your Life
• (00:36:30) - Sponsor: Justworks
• (00:37:37) - Full-time Employees vs Contractors
• (00:40:16) - Growth Moments
• (00:42:35) - Seamless & Grubhub Merger & Exit
• (00:52:30) - Bilal's Definition Of Success
• (00:59:10) - Difference Between A Grump & An Entrepreneur
• (01:04:38) - Leaving It All Behind
• (01:09:27) - The Big Bike Trip

 Links Mentioned:

Hangry a Startup Journey: https://amzn.to/3EPudNo

Thank you to our sponsors:

• Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/8HlTDcNCDxI

Timestamps:

• (00:00:00) - Intro
• (00:00:26) - Start of Interview
• (00:01:42) - Starting HVMN (Health Via Modern Nutrition)
• (00:07:48) - Scale Of Business & Google Background
• (00:13:02) - Ketosis & Keto
• (00:18:23) - How The Brain Uses Energy
• (00:21:39) - Exogenous Ketones
• (00:35:31) - Athletes Using Exogenous Ketones
• (00:38:55) - Sponsor: Justworks
• (00:40:01) - Continuation Of Interview
• (00:45:04) - Ketones Your Body Produces vs Exogenous Ketones
• (00:47:00) - Contract With Army
• (00:48:59) - Glucose Levels & Clearing Out Carbs You Eat
• (00:58:57) - 7-Day Fast
• (01:02:35) - Autophagy & Fasting
• (01:09:52) - Stem Cell Preservation
• (01:14:51) - Micro-Dosing

Links Mentioned:

https://twitter.com/bdm_runner

Thank You To Our Sponsor:

• Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/EtsZ36eaBPc

Timestamps:

• (00:00:00) - Intro
• (00:00:37) - Start Of Interview
• (00:01:30) - Annie Duke's Background In Poker
• (00:03:49) - Growing Up
• (00:06:11) - How Games Help Your Life
• (00:09:53) - What Makes A Great Poker Player
• (00:17:52) - Annie Duke's Role At First Round Capital
• (00:22:56) - Knowing When To Quit
• (00:38:39) - Müller-Lyer Illusion
• (00:49:51) - Sponsor: Linkedin Jobs
• (00:50:54) - Sponsor: Justworks
• (00:52:10) - Continuation Of Interview
• (00:58:17) - Challenges With How We Think
• (01:02:23) - Problem With Quitting
• (01:11:00) - Example: Stewart Butterfield, Founder of Slack
• (01:22:22) - Grit vs Quitting
• (01:28:56) - "Quitting On Time Feels Like It's Too Early"
• (01:30:11) - Monkeys vs. Pedestal Framework
• (01:39:42) - The Great Resignation

Links Mentioned:

Annie Duke's New Book, QUIT:
https://amzn.to/3RQsTwH

Thinking In Bets:
https://amzn.to/3eqOcHf

Thank you to our sponsors:

• Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator
  
• Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Subscribe & watch on YouTube:
https://youtu.be/hXHZLKFpTu8

Timestamps:

• (00:00:00) - Intro
• (00:00:27) - Sponsor Break: Sendinblue
• (00:01:17) - Who Is Elijah?
• (00:07:10) - Sound System Culture
• (00:09:13) - What's A Reload?
• (00:12:26) - Origins of UK Grime
• (00:16:30) - Controversy of Form 696
• (00:27:21) - Pirate Radio
• (00:31:45) - How Musicians Make Money
• (00:36:07) - How Much You Get Paid Per Stream
• (00:38:05) - Industry Standards In Music
• (00:44:15) - Communities, Artists & Gatekeepers
• (00:51:49) - Balancing Old & New
• (00:57:43) - Sponsor Break: Bambee
• (01:07:46) - Web 3 + Music
• (01:14:05) - The Yellow Squares Project
• (01:19:07) - Choosing A Social Media Platform
• (01:21:06) - The Disadvantage Of Having A Degree
• (01:25:19) - The Yellow Squares Live Event
• (01:31:50) - The Doomscroll Formula
• (01:39:36) - Rinse FM & Y Combinator
• (01:42:22) - Skepta
• (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal
• (01:46:09) - The Life & Passing Of Jamal Edwards

Link Mentioned

• https://www.instagram.com/eli1ah/

• Infrastructural challenges thread:

  https://twitter.com/eli1ah/status/1571087605382647809?s=20&t=19lL7kSGUKZ0H3EBFLHtVw

Thank you to our sponsors:

• Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator
• Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

Watch on YouTube:
https://youtu.be/dytmn7fcBxo

Timestamps:

• (00:00:00) - Intro  
• (00:02:34) - How The Phan Family Got To Canada    
• (00:07:34) - Trung's Exposure To Writing   
• (00:11:28) - Twitter: The Good & Bad
• (00:14:29) - South East Asia To America      
• (00:24:42) - Anxiety & Writing Publically    
• (00:27:12) - Growing A Podcast    
• (00:32:04) - Sponsor: Linkedin Jobs 
• (00:33:04) - Sponsor: Justworks
• (00:34:20) - Cringe Test    
• (00:39:45) - Vanity Metrics & Distraction of Follower Count
• (00:45:52) - Film Script To TV Show    
• (00:52:04) - Why Trung Started On Twitter
• (00:58:10) - Where To Start
• (00:04:53) - Topic Ideas: Breadth vs. Depth

Subscribe & watch on YouTube:
https://youtu.be/dytmn7fcBxo

Links Mentioned:

• Trung's newsletter: https://trungphan.substack.com/
• Trung's Twitter: https://twitter.com/trungtphan
• Not Investment Advice Podcast: https://linktr.ee/notinvestmentadvice

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”.

Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil.

Watch on YouTube:
https://youtu.be/IwO12HgtWqw

Timestamps

• (00:00:00) - Intro    
• (00:00:31) - Sponsor: Justworks    
• (00:03:21) - Sidewalk Labs    
• (00:11:40) - Director Of Special Projects at Google    
• (00:15:23) - What Is Forward    
• (00:18:43) - What Is Wrong With The US Health Care System    
• (00:22:15) - Life Expectancy In The Bronze Age    
• (00:24:11) - Sponsor: Bambee
• (00:25:21) - Sponsor: Linkedin Jobs    
• (00:26:24) - How US Health Care Can Be Improved
• (00:33:07) - Using Technology To Improve Health Care    
• (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before
• (00:42:45) - Prenuvo Whole Body Scan
• (00:49:28) - Best Way To Go About Health Care    
• (00:52:59) - Health Care As A Product
• (00:56:11) - Outro

Subscribe & watch on YouTube:

https://youtu.be/IwO12HgtWqw

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Kathryn Minshew is the Founder & CEO at The Muse

Subscribe & watch on YouTube:
https://youtu.be/ZKOgdHTnKc8

Timestamps:

• (00:00:00) - Intro
• (00:00:40) - Sponsor Break: AppSumo
• (00:01:19) - What Is The Muse
• (00:05:29) - How Big Is The Muse
• (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model
• (00:11:38) - Hiring Is The More Important Thing
• (00:16:16) - The Average Cost To Hiring People
• (00:22:27) - Kathryn’s View about Pallet's Approach
• (00:29:05) - Sponsor Break: The Economist
• (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work
• (00:39:30) - Shift Shock
• (00:43:39) - One Of The Most Important Element In Career Search
• (00:48:52) - The Value Of Transparency Between Companies And Employees

Links Mentioned

• https://www.instagram.com/kminshew/
• https://twitter.com/kmin

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

Tiago Forte is the creator of Building a Second Brain.

Subscribe & watch on YouTube:
https://youtu.be/h04N_6tmMeg

Timestamps:

• (00:00:00) – Intro
• (00:00:40) – Sponsor Break: AppSumo  
• (00:03:23) - How Second Brain Began    
• (00:05:49) - Building a Second Brain    
• (00:13:31) - Multi-Million Dollar Live Courses.    
• (00:16:23) - What Makes People Have Sustained Behavior Change  
• (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express
• (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create
• (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs
• (00:32:02) - Think Like a Curator    
• (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085
• (00:49:33) - Designing Notes for Future Self    
• (00:53:37) – Expression is a chaotic + messy process (no checklist)
• (00:55:52) - Don’t Start from Scratch Every Time
  

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Links Mentioned:

• Tiago's book: https://amzn.to/3zUqgEy
• Blog post: https://fortelabs.co/blog/basboverview/

Sam Corcos is the co-founder & CEO of Levels Health

Subscribe & watch on YouTube:
https://youtu.be/iI331lJkPm0

Timestamps:

(00:00:00) Preview
(00:00:34) Sponsor - AppSumo
(00:01:02) Intro to Sam
(00:10:23) Problems Caused by Metabolic Dysfunction
(00:15:43) Current Stage of The Company
(00:22:49) Alternative Business Model
(00:28:47) Product Market Fit
(00:39:56) Sponsor: Linkedin Jobs
(00:42:17) 10x in Digital Content
(00:44:34) Podcasting As A Channel
(00:49:17) Partnerships
(00:52:36) Transition from CTO to CEO
(01:04:30) Time Management + Prioritization

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

• 0:00:00 - Snippet
• 0:00:39 - Sponsor: AppSumo
• 0:01:07 - Intro + Landing In The US
• 0:07:45 - Origins Of Nutribullet
• 0:11:21 - Finding A Differentiator + Landing On Pricing
• 0:13:17 - Reaching Half A Billion Dollars In Revenue
• 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
• 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
• 0:23:00 - Designing Product
• 0:26:27 - Day 1 of Designing New Product
• 0:30:20 - Creating a Prototype + 3D CAD Model
• 0:32:10 - 80/20 of launch + growth
• 0:35:42 - Customer Feedback
• 0:39:19 - Sponsor Break: Linkedin Jobs
• 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
• 0:45:07 - Craziest Informercial Day
• 0:47:24 - Scale of TV advertising + using data
• 0:51:13 - Understanding ROI of Ad Spend
• 0:53:37 - Increasing Cost of Facebook & Google Ads
• 0:59:52 - Home Shopping Channel and China’s Live Shopping App
• 1:03:27 - International Expansion
• 1:06:51 - Hiring Good People
• 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
• 1:15:14 - Staying Healthy
  

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

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Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path. 

Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.

Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.

In this conversation you'll learn:

– why buy vs build
– buying a company with little money down
– growth levers to ramp up a DTC ecom business
– growing through paid acquisition, influencers, whitelisting, seo + affiliates 
– creating a healthy channel mix + managing platform risk
– benefits of in-house vs 3rd party logistics

Watch + Subscribe on YouTube:
https://youtu.be/2DzHRUyI28Q

Timestamps:

• 0:00:00 - Snippet
• 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
• 0:04:07 - Highschool dropout, business philosophy + 10 figure exit
• 0:13:04 - Finding Direction
• 0:16:01 - Finding A Buying An Existing Problem
• 0:21:35 - Pet Industry
• 0:23:15 - Finding A Good Business To Buy
• 0:29:44 - 3PL vs In-House
• 0:40:02 - Growth Levers To Look Out For When Buying
• 0:49:23 - Smart Due Diligence
• 0:52:18 - What To Look For In Google Analytics
• 0:55:37 - Amazon vs Shopify Split
• 0:58:40 - Paid Acquisition, Apple Update + Platform Risk
• 1:07:20 - Budget Allocation + Testing Channels
• 1:10:17 - Working With Affiliates
• 1:13:19 - Working With Influencers
• 1:18:23 - When You Should Work With An Agency
• 1:21:27 - Whitelisting Strategy
• 1:24:05 - Partnering With Investors + Funding An Acquisition

Ramon's original thread:
https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Nord VPN:

Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift

In this conversation, we explore:

• Eric's approach to writing a book entirely made up of Naval's words
• philosophy around wealth + happiness
• eastern vs western approaches
• permissionless leverage + ownership
• why desire is a contract you make with yourself to be unhappy
• freedom to vs freedom from

Watch the full episode on YouTube:

https://youtu.be/J7j-5sgDkxQ

Timestamps:

• 0:00:00 - Snippet
• 0:01:50 - Intro + Figuring Out Transitions
• 0:08:54 - Who Is Naval Ravikant?
• 0:15:08 - Unique Approach To Writing This Book
• 0:21:08 - Process Of Writing A Book
• 0:30:17 - Not Letting The Tools Get In The Way
• 0:33:12 - 80/20 Of Naval’s Philosophy on Wealth + Happiness
• 0:39:36 - The Older The Problem, The Older The Solution
• 0:41:10 - Eastern + Sufi Philosophy, Imam Ali + Nahj al-Balagha
• 0:45:06 - Western vs Eastern Philosophy - Meditation Example
• 0:46:49 - Seek Wealth, Not Money or Status
• 0:51:59 - Ownership, Wage Work + “Do not fear work that has no end”
• 0:55:51 - Types of Leverage
• 1:00:17 - Sponsor Break - Nord VPN
• 1:01:20 - Permissionless Leverage, Gatekeepers + DeFi
• 1:12:33 - Creative Work For Its Own Sake
• 1:14:33 - A Year To Decide, And A Day of Acting
• 1:18:58 - Antigoals + Sacrificing Today For An Imaginary Tomorrow
• 1:25:49 - Background on Creator Lab
• 1:27:48 - Buddha Was A Prince
• 1:32:56 - FIRE Community + Knowing How Much Is Enough?
• 1:40:43 - Direction vs Speed
• 1:44:10 - Happiness = Not Suffering
• 1:49:19 - Desire is a contract you make with yourself to be unhappy
• 1:56:38 - Losing Motivation + Hunger
• 1:59:47 - Happiness is peace in motion, and peace is happiness at rest
• 2:03:07 - Healing Old Wounds
• 2:05:38 - Freedom To vs Freedom From

Thank you to my sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

Nord VPN - https://nordvpn.com/clab 
Coupon code: CLAB

Bilal breaks down the secret sauce that makes Google + YouTube two of the greatest businesses of all time. 

We discuss the ad auction, how Google understands intent better than anyone, the future of advertising + compare YouTube, Netflix + live TV.

Subscribe + listen to the full episode on "Not Investment Advice":

https://linktr.ee/notinvestmentadvice

Apple Podcasts:
https://podcasts.apple.com/us/podcast/not-investment-advice/id1563288568?itsct=podcast_box_link&itscg=30200&ls=1

Spotify:
https://open.spotify.com/show/0Pogh5lcyKxmZVKQnao8zT?si=DSuMCklFTM-mOV9WbltZkg&dl_branch=1

YouTube:
https://youtube.com/notinvestmentadvice

Join our groupchat on Telegram:
https://t.me/notinvestmentadvice

Let me know what you think on Twitter: @bzaidi

Thank you to my sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://www.appsumo.com

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Watch the full episode on YouTube:
https://youtu.be/ZNFxICgbkuY

Let us know what you think on Twitter:

@bzaidi
@jackbutcher
@trungtphan

This is an experimental episode w/ Trung Phan & Jack Butcher discussing the latest in business, technology & memes.

Expect a raw & uncut convo, mostly filled with silly, fun banter.

You'll hear us discuss:

• behind the scenes look at Jack's recent NFT success & crowdsourced Figma experiment
• Balaji's convo w/ Tim Ferriss
• The Future Of Online identity:  pseudonymous vs anonymous vs real names
• Coinbase going public
• WeWork documentary
• Difference between Fyre Fest + Tesla
• Potential for decentralized social networks + Bitclout
• The mechanics of memes + what it's like to write a daily newsletter to 1.7mil people
• Why Jack dubbed Trung "Fiat Phan"

Time Stamps:

• 0:00:00 - Snippet + What We Cover
• 0:03:08 - Start
• 0:03:25 - Intros - Trung, Jack + Bilal
• 0:04:53 - ROI On Jack’s Tweets
• 0:06:26 - Inside Look At Jack’s NFTs
• 0:16:48 - NFTs Explained - Visualize Value
• 0:18:06 - Meme Mechanics + The Roast Of Jack Butcher
• 0:19:49 - Selling An NFT For $150k
• 0:20:49 - Trung’s Theory
• 0:23:03 - Jack’s Opinion On NFTs
• 0:29:13 - From Nations To Nodes
• 0:30:16 - Crowdsourcing Creativity On Figma
• 0:32:24 - What Goes Into Writing A Daily Email To 1.7mil People?
• 0:34:53 - “Give Me That Dopamine Son!”
• 0:37:26 - Ideas From Balaji’s Tim Ferriss Podcast
• 0:38:38 - “2020 is the year the internet starts”
• 0:40:23 - Pseudonymity + The Future Of Identity Online
• 0:49:03 - Bitclout + Moving Beyond Rented Platforms
• 0:51:59 - “Can I Get A Dollar Son”
• 0:54:58 - Bitclout, legit or scam?
• 0:56:15 - “Not Financial Advice”
• 0:58:36 - Fiat Phan
• 1:01:33 - US, China + Bitcoin
• 1:05:40 - Coinbase Going Public
• 1:12:04 - WeWork Documentary
• 1:15:57 - Reality Distortion Field
• 1:20:49 - Difference Between Fyre Fest + Tesla

Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/

Let us know what you think on Twitter:

https://twitter.com/bzaidi​
https://twitter.com/noahkagan

Subscribe to Noah's YouTube channel & Podcast:
https://sleek.bio/noah

Watch & Subscribe on YouTube:
https://youtu.be/mAnOqgH0OgA

Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021.

He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers.

In this conversation, you'll learn:

• the 80/20 of succeeding on YouTube
• what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal
• how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm)
• growing through partnerships, newsletter swaps + ads
• we get personal and talk relationships, his formula for freedom + how he invests

Timestamps:

• 0:00:00 - Snippet + What We Cover
• 0:02:12 - Sponsor Break
• 0:03:01 - Intro + Booyakasha
• 0:03:32 - Number 30 Employee At Facebook
• 0:08:17 - What Is AppSumo? $70mil Revenue Business
• 0:10:15 - AppSumo’s Impact
• 0:13:19 - Is Noah 11/10 energy all the time?
• 0:16:27 - Inputs vs Outputs + Craft vs Metrics
• 0:19:01 - Formula For Freedom
• 0:20:26 - Knowing When To Stop vs Keep Going
• 0:24:16 - Finding What You’d Do For Free + As A Kid
• 0:27:51 - Understanding What Gives You Energy
• 0:37:09 - Rethinking Old Mental Models Of Money + Happiness
• 0:41:53 - What Will You Think About On Your Deathbed
• 0:44:40 - Tale Of Two Lives
• 0:50:15 - Growing To 140k+ YouTube Subscribers
• 0:53:34 - Investing $500k Into YouTube
• 0:56:07 - Who Is Doing YouTube Well?
• 0:58:42 - 80/20 of YouTube
• 1:00:41 - Mr Beast, 100 staff + treating it like a business
• 1:02:06 - His YouTube Creation Process
• 1:02:30 - Topic Selection
• 1:03:54 - Testing Topics, Thumbnails + CTRs
• 1:06:36 - Balancing What You Want To Make vs What Audience Wants
• 1:08:36 - Tools To Help With Topic Selection
• 1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc
• 1:14:32 - Partnerships + E-Mail Swaps
• 1:16:29 - Paid Ads
• 1:20:53 - Audience Questions
• 1:21:56 - Asymmetric Bets, Relationship With Money + Investing
• 1:26:29 - Wealth in Concentration, Preserve Through Diversification
• 1:28:08 - Where Do You Have An Advantage
• 1:28:50 - Why Noah Is Still Working

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com

Alex Lieberman is the co-founder & CEO of Morning Brew. They're a leading new media startup with over 2.7mil newsletter subscribers, making them one of the largest daily newsletters around.

Alex & his co-founder sold a majority stake in the business to Insider Inc for a reported $75mil in Oct 2020.

After listening to this conversation, you'll understand:

• growing from a newsletter to a full-on media business
• 3 step audience funnel: rented, owned + monetized
• hub + spoke model
• how they got their first 1000 subscribers by doing things that don't scale
• growth stages: from 1k to 10k, 100k and 1mil+ subscribers
• how to grow through email swaps, paid ads + partnerships
• a framework to reinvent old formats like Shark Tank or QVC

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/businessbarista

Watch with visuals referenced on YouTube:
https://youtu.be/12KYBLPvEIg

Timestamps:

• 0:00:00 - Preview + What You’ll Learn
• 0:02:17 - Sponsor Break
• 0:03:08 - Interview Start
• 0:03:44 - Grandma Likes Morning Brew
• 0:04:59 - Growing From Newsletter To Media Brand
• 0:07:23 - Acquired For Reported $75mil By Insider Inc
• 0:08:21 - Scale of Morning Brew: 2.7mil subscribers
• 0:11:28 - Audience Building Done Well
• 0:14:02 - Audience Funnel: Rented, Owned, Monetized
• 0:17:39 - “Who Is This NOT For?”
• 0:21:47 - Audience ≠ Distribution
• 0:25:25 - Unwritten Contract With An Audience
• 0:26:27 - Focus vs Breadth of Interests
• 0:29:05 - Ask Yourself Why 3x
• 0:33:14 - Hub & Spoke Model For Audience
• 0:38:23 - Getting First 1000 Subscribers + Growing Through Referrals
• 0:41:10 - Stages of Growth From 1k to 100k to 1mil
• 0:43:42 - When To Grow Through Paid Ads
• 0:47:20 - Growing Through E-Mail Swaps + Paid Ads
• 0:49:28 - Programmatic E-Mail Ads
• 0:50:43 - Snapchat Ads, YouTube Influencers + Channels That Worked
• 0:53:23 - Cross Promotion + Strategic Partnerships
• 0:55:59 - Signals Of Consumer Intent From E-Mail Clicks
• 1:00:13 - Multimedia + How To Grow A Podcast
• 1:02:11 - Re-Inventing What Worked In Legacy Media Business
• 1:05:05 - Macro + Micro Of Promotion
• 1:08:07 - 3 Types Of Content That Work Well For Podcast
• 1:08:38 - Timely News Hooks
• 1:10:26 - Evergreen “Service Content” - Solve Problem or Passion
• 1:13:35 - Vulnerable Content + Imposter Syndrome
• 1:19:04 - Future Of Monetization
• 1:24:14 - Talent vs Learned Skill
• 1:26:00 - Jay-Z, Mr. Beast + Ownership
• 1:30:03 - Building A Writing Habit + Ship 30 For 30
• 1:32:13 - Accountability
• 1:35:11 - Business Idea: Shark Tank For The Digital Age
• 1:39:09 - Re-inventing old formats: QVC + who wants to be a millionaire
• 1:42:51 - Dealing With Bad Times + His Dad’s Loss
• 1:48:01 - Survivor Guilt

Thank you to our sponsors:

Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com