Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/
Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/noahkagan
Subscribe to Noah's YouTube channel & Podcast:
https://sleek.bio/noah
Watch & Subscribe on YouTube:
https://youtu.be/mAnOqgH0OgA
Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021.
He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers.
In this conversation, you'll learn:
- the 80/20 of succeeding on YouTube
- what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal
- how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm)
- growing through partnerships, newsletter swaps + ads
- we get personal and talk relationships, his formula for freedom + how he invests
Timestamps:
- 0:00:00 - Snippet + What We Cover
- 0:02:12 - Sponsor Break
- 0:03:01 - Intro + Booyakasha
- 0:03:32 - Number 30 Employee At Facebook
- 0:08:17 - What Is AppSumo? $70mil Revenue Business
- 0:10:15 - AppSumo’s Impact
- 0:13:19 - Is Noah 11/10 energy all the time?
- 0:16:27 - Inputs vs Outputs + Craft vs Metrics
- 0:19:01 - Formula For Freedom
- 0:20:26 - Knowing When To Stop vs Keep Going
- 0:24:16 - Finding What You’d Do For Free + As A Kid
- 0:27:51 - Understanding What Gives You Energy
- 0:37:09 - Rethinking Old Mental Models Of Money + Happiness
- 0:41:53 - What Will You Think About On Your Deathbed
- 0:44:40 - Tale Of Two Lives
- 0:50:15 - Growing To 140k+ YouTube Subscribers
- 0:53:34 - Investing $500k Into YouTube
- 0:56:07 - Who Is Doing YouTube Well?
- 0:58:42 - 80/20 of YouTube
- 1:00:41 - Mr Beast, 100 staff + treating it like a business
- 1:02:06 - His YouTube Creation Process
- 1:02:30 - Topic Selection
- 1:03:54 - Testing Topics, Thumbnails + CTRs
- 1:06:36 - Balancing What You Want To Make vs What Audience Wants
- 1:08:36 - Tools To Help With Topic Selection
- 1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc
- 1:14:32 - Partnerships + E-Mail Swaps
- 1:16:29 - Paid Ads
- 1:20:53 - Audience Questions
- 1:21:56 - Asymmetric Bets, Relationship With Money + Investing
- 1:26:29 - Wealth in Concentration, Preserve Through Diversification
- 1:28:08 - Where Do You Have An Advantage
- 1:28:50 - Why Noah Is Still Working
Thank you to our sponsors:
Space - the easiest way to engage your team over audio:
http://www.JoinSpace.co
Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com