Steph Smith leads Trends at The Hustle. She’s a serial indie maker, writer + marketer.
She’s been a nomad since 2016 & has traveled to 50+ countries while working, learning to code + creating.
Watch + subscribe on YouTube:
https://youtu.be/qQtciVUeOMU
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https://twitter.com/bzaidi
https://twitter.com/stephsmithio
What You'll Learn:
- how to pre-sell + validate your idea
- economics of self-publishing vs traditional book deals
- what you can learn from games like chess
- defining your personal monopoly
- finding your first 1000 users
- writing for humans vs google
- leveraging communities + viral platforms
Timestamps
- 00:00:00 Intro
- 00:02:00 What You Can Learn From Chess
- 00:07:39 Chess vs Real Life
- 00:13:33 Pre-Selling An Idea
- 00:17:51 Economics of Book Deals vs Self-Publishing
- 00:19:23 “Steph is an animal…in a good way”
- 00:21:19 Healthy Competiton + Sibling Rivalry
- 00:25:38 Lifestyle Creep + Golden Handcuffs
- 00:27:14 Steph’s Book: “Doing Content Right”
- 00:29:09 Avoiding Scammy “Online Marketers”
- 00:34:08 Personal Monopoly + Your Differentiator
- 00:39:04 Example: Costco’s Differentiator
- 00:43:17 “What You Wouldn’t Do In Person”
- 00:46:34 Growth Models To Grow Efficiently + Compound Over Time
- 00:48:02 Bedrock Channels: Importance of SEO
- 00:51:09 Example: Writing For Humans vs Google
- 00:55:46 How We Do Keyword Research
- 01:01:43 Tools To Use + Ranking For Keywords
- 01:04:38 First 1000 Users – Do Things That Don’t Scale
- 01:08:40 Leveraging Communities + Viral Platforms
- 01:12:06 “How To Be Great? Just Be Good, Repeatedly”
- 01:15:25 The Power Of Building In Public
- 01:19:22 Wrap-Up