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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Creator Lab - interviews with entrepreneurs and startup founders
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Nov 19, 2020

Shaan Puri is an entrepreneur, investor & top 50 podcast host. He was the CEO of Bebo when they sold to Twitch (Amazon) where he's now a senior director of product.

He invests in startups + recently raised $2.5mil for his "rolling fund" in 11 days, just from a tweet.

Watch + subscribe on YouTube:
https://youtu.be/6Hoo38Fr07g

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/ShaanVP

In this conversation we discuss:

  • solopreneurship vs high growth startups
  • ideas + blueprints for solopreneurs
  • creating a life vision + the 3 stages of "becoming"
  • selling your company by creating your "Amazon buy button"
  • lessons in building trust, persuasion + social dynamics
  • how to get unstuck + the A, B, Z framework
  • why you should work like a lion, not a cow
  • how Shaan makes $50k/month by "working in public"

Timestamps

  • 00:00:00 Intro
  • 00:01:51 Shaan's Background
  • 00:05:58 Startups vs Big Company
  • 00:10:38 Babies, Teenagers + Startups
  • 00:13:13 "Stay Hungry, Not Thirsty"
  • 00:16:02 How To Correctly Slip Into The DMs
  • 00:18:06 Raising $2.5mil In 11 Days From A Tweet
  • 00:21:24 "Create An Amazon Buy Button For Yourself"
  • 00:23:56 "Companies Are Either Bought Or Sold" - Selling To Amazon
  • 00:31:02 Social Dynamics, Persuasion + Lessons From "The Game"
  • 00:37:54 How To Come Up With A Life Vision?
  • 00:45:19 $50k/Month To Work In Public – "1000 True Fans" Moment
  • 00:48:24 Importance Of Emotional Juice In Decisions
  • 00:51:33 Soloproneurship vs High Growth Startups
  • 00:58:04 Ideas + Blueprints For Solopreneurs
  • 01:03:14 Behind The Mind – A, B, Z Framework
  • 01:10:27 "Work Like A Lion, Not Like A Cow"
  • 01:14:22 "You Either Win Or You Learn"
  • 01:15:15 Navigating "Should I Be Doing This?"
  • 01:23:09 Feeling Down + How To Get Unstuck
  • 01:30:11 3 Stages Of "What Do I Become"
  • 01:31:26 Closing
Nov 12, 2020

Steph Smith leads Trends at The Hustle. She’s a serial indie maker, writer + marketer.

She’s been a nomad since 2016 & has traveled to 50+ countries while working, learning to code + creating.

Watch + subscribe on YouTube:
https://youtu.be/qQtciVUeOMU

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/stephsmithio

What You'll Learn:

  • how to pre-sell + validate your idea
  • economics of self-publishing vs traditional book deals
  • what you can learn from games like chess
  • defining your personal monopoly
  • finding your first 1000 users
  • writing for humans vs google
  • leveraging communities + viral platforms

Timestamps

  • 00:00:00 Intro
  • 00:02:00 What You Can Learn From Chess
  • 00:07:39 Chess vs Real Life
  • 00:13:33 Pre-Selling An Idea
  • 00:17:51 Economics of Book Deals vs Self-Publishing
  • 00:19:23 “Steph is an animal…in a good way”
  • 00:21:19 Healthy Competiton + Sibling Rivalry
  • 00:25:38 Lifestyle Creep + Golden Handcuffs
  • 00:27:14 Steph’s Book: “Doing Content Right”
  • 00:29:09 Avoiding Scammy “Online Marketers”
  • 00:34:08 Personal Monopoly + Your Differentiator
  • 00:39:04 Example: Costco’s Differentiator
  • 00:43:17 “What You Wouldn’t Do In Person”
  • 00:46:34 Growth Models To Grow Efficiently + Compound Over Time
  • 00:48:02 Bedrock Channels: Importance of SEO
  • 00:51:09 Example: Writing For Humans vs Google
  • 00:55:46 How We Do Keyword Research
  • 01:01:43 Tools To Use + Ranking For Keywords
  • 01:04:38 First 1000 Users – Do Things That Don’t Scale
  • 01:08:40 Leveraging Communities + Viral Platforms
  • 01:12:06 “How To Be Great? Just Be Good, Repeatedly”
  • 01:15:25 The Power Of Building In Public
  • 01:19:22 Wrap-Up
Nov 5, 2020

Mubashar Iqbal aka Mubs is a prolific creator. He was Product Hunt’s “maker of the year” + has built 90+ products including Pod Hunt + Founderpath

Watch + subscribe on YouTube:
https://youtu.be/CHYNoO6jRiY

Let us know what you think on Twitter:
https://twitter.com/bzaidi
https://twitter.com/mubashariqbal

 

Five Things You'll Learn:

  • knowing when to take on a new project vs calling it quits
  • why “founder-product-fit” is as important as “product-market-fit"
  • example business ideas + how to validate their potential
  • how NoCode tools can get your idea off the ground
  • how to avoid procrastination, stay motivated + deal with fear

Time Stamps

  • 00:00:00 Introduction
  • 00:02:43 Who is Mubs?
  • 00:07:48 90+ Projects
  • 00:17:18 Most Important Factor When Taking On A New Project
  • 00:19:13 Founder-Product Fit
  • 00:23:55 Knowing When To Move Onto The Next Project?
  • 00:27:31 Dealing With A Lack of Energy + Enthusiasm
  • 00:29:12 How to Sell Your Projects
  • 00:31:29 How To Value A Business
  • 00:35:23 Business Idea Examples
  • 00:39:54 Our Business Idea Lists
  • 00:42:25 How To Validate An Idea?
  • 00:45:20 Bilal's Idea: Real Estate + Airbnb Tool
  • 00:49:58 Pros + Cons of NoCode Tools
  • 00:52:34 FounderPath – SaaS Debt Funding
  • 00:56:05 How Nathan Latka Pitched Mubs + Equity vs Salary
  • 00:57:07 "Pay Is Not Always Financial"
  • 01:01:27 Future Of Remote Work
  • 01:03:26 Avoiding Procrastination + Dealing With Fear
  • 01:06:54 Understanding Your Why
  • 01:08:58 Wrap Up
Oct 29, 2020

Pomp is a partner + co-founder of Morgan Creek Digital.
He hosts a top 10 podcast, has an audience of ~400k followers on Twitter + writes a daily letter to 80,000 investors.

Watch + subscribe on YouTube:
https://youtu.be/stlcZjTawvs

Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@apompliano


Five Things You'll Learn:

  • actionable ways to grow a Twitter, YouTube & e-mail audience
  • subscriptions, ads + the future of media monetization
  • “digital art” + emerging trends to invest in
  • the pros, cons + innovation of "rolling funds”
  • staying motivated + perspective gained from serving in the army

Timestamps:

  • 00:00:00 Intro
  • 00:02:12 Who is Pomp?
  • 00:04:13 “Having an Audience is the New Currency”
  • 00:06:08 Building an Audience is Hard Work
  • 00:07:32 One Platform At A Time
  • 00:11:48 Pomp’s Daily Routine + Staying Consistent
  • 00:15:30 How To Get Twitter Followers
  • 00:16:58 “Twitter Is What Linkedin Should’ve Been”
  • 00:18:01 Links Hurt Virality
  • 00:20:53 Behind The YouTube Algorithm
  • 00:23:47 Editing For Social Media
  • 00:24:52 How Pomp Grew His YouTube Channel
  • 00:27:40 Writing Eye-Catching Headlines
  • 00:30:36 Podcast Discoverability
  • 00:32:06 Complete vs Perfect
  • 00:35:52 “Trigger Fingers Turned To Twitter Fingers”
  • 00:37:48 Navigating Platform Risk + Organic Reach
  • 00:40:26 Future Of Monetization: Substack, Subscriptions + Ads
  • 00:42:14 Investment Approach
  • 00:44:13 Pomp’s 4 Rules To Wealth
  • 00:48:21 Investing in Digital Art?
  • 00:52:13 Why Use A Rolling Fund?
  • 00:55:22 If Money Was No Obstacle…
  • 00:58:08 Perspective Gained From Serving In The Army
  • 00:59:52 Wrap Up
Oct 21, 2020

Dr. Emily Anhalt is a psychologist, co-founder + chief-clinical officer of Coa, a mental fitness platform + community.

She’s conducted research with prominent psychologists + entrepreneurs on how leaders can improve their emotional fitness.

She's collaborated with companies like Google, Asana, TEDx, NASDAQ, Bloomberg, + True Ventures

Watch + Subscribe on YouTube:
https://youtu.be/8n4F_mS79gs

Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@dremilyanhalt @joincoa

FIVE THINGS YOU'LL LEARN:
(1) how to be proactive about your mental health + emotional fitness
(2) identifying + dealing with anxiety
(3) actionable tips to deal with imposter syndrome
(4) dealing with co-founder breakups
(5) survivor guilt, sublimation + other psychological concepts that may impact your life

TIMESTAMPS

  • 00:00 Intro
  • 00:02:09 About Emily + Coa
  • 00:06:41 About Anxiety
  • 00:10:04 Difference Between Depression + Anxiety
  • 00:11:45 Where to Start with Therapy
  • 00:14:19 Where to Find Therapy
  • 00:16:59 Dealing with Anxiety
  • 00:19:21 Trust Future You to Deal with Future Problems
  • 00:20:25 Identifying Triggers for Anxiety
  • 00:21:29 Healthy and Unhealthy Reactions to Adversity
  • 00:24:22 Common Work Conflicts
  • 00:28:12 Survivor Guilt
  • 00:30:28 Does Gender Play a Role in Conflict Resolution?
  • 00:33:11 Co-Founder Conflicts
  • 00:38:02 Co-Founder Breakups
  • 00:39:20 Imposter Syndrome
  • 00:45:08 How Childhood Experiences Influence The Present
  • 00:48:13 Affordable Therapy For All?
  • 00:49:36 Wrap Up
Oct 14, 2020

Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + are on track to hit 8 figures in revenue with their paid newsletter, trends.

Sign up for trends here: https://trends.co/?ref=11694

Five Things You'll Learn:

  • how he’d build an audience differently today
  • starting a paid newsletter business + finding talented writers
  • copywriting + persuading people through the written word
  • incentives + the future of media
  • being emotionally stable while having a chip on your shoulder

Let us know what you think on Twitter:

@bzaidi @creatorlabfm
@thesamparr

Timestamps:

  • 00:01:58 Intro
  • 00:03:10 Sam’s Hot Dog Stand
  • 00:07:53 The Hustle + Trends
  • 00:11:01 Finding Great Employees + Writers
  • 00:14:19 “The Dumbest Millionaires are in Real Estate”
  • 00:15:50 Equity Splits In His Business
  • 00:18:06 “Buzzfeed + Vox are Horrible Companies”
  • 00:20:24 Subscriptions + Ads
  • 00:24:23 Ad Incentives + Fake News
  • 00:25:42 Free vs Paid Products
  • 00:27:52 Example: Start a Million Dollar Paid Newsletter
  • 00:34:20 Biggest Mistakes in Starting A Newsletter
  • 00:34:46 Finding Traction
  • 00:37:35 “Give People What They Need, Not What They Want”
  • 00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy
  • 00:40:04 Giveaways For Subscriber Growth
  • 00:41:43 Paid Newsletters Category Ideas
  • 00:44:24 How Copywriting Helped Sam Meet His Wife
  • 00:47:01 AIDA + The Funnel
  • 00:49:55 How To Write A Compelling Headline?
  • 00:52:55 Finding Ideas To Write About
  • 00:55:07 Editing + Content That Resonates
  • 00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
  • 01:04:37 Platform Risk – Owned vs Rented Channels
  • 01:07:44 YouTube Algorithm: Views vs Time Spent
  • 01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside
  • 01:11:25 Seeing Android Grow From 4% to 80% Market Share
  • 01:13:42 Being Emotionally Stable
  • 01:18:12 Dealing With The Chip On Your Shoulder
  • 01:20:50 Chilling On 50 Mil
Oct 8, 2020

Jack Butcher is the founder of @VisualizeValue, a Twitter/Instagram account he's grown to 100k+ followers in less than 2yrs.

His business brings in $100k+ month with 99% profit margins.

Five Things You'll Learn:

  • building an audience from scratch
  • transitioning from selling services (time) to products (value)
  • how to tell better stories
  • leverage, compounding + other ideas that changed his world view
  • naval’s tweetstorm on building wealth

Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@jackbutcher @visualizevalue

Timestamps (YouTube)

https://youtu.be/bwBYNQGiOXo

  • 00:00:00 Intro
  • 00:01:49 Jack's Background
  • 00:05:08 Naval's Tweetstorm
  • 00:09:23 $100k/mo + 99% Profit Margins
  • 00:11:27 Starting Visualize Value
  • 00:15:16 Communicating Complex Ideas
  • 00:17:37 Building an Audience from Scratch
  • 00:22:09 Difference Between Twitter + Instagram Audiences
  • 00:27:28 Constraints + Creating Consistently
  • 00:29:49 Keeping A Brand Fresh
  • 00:30:49 "Good Advertising Wears In, Not Out"
  • 00:34:00 Finding Your Own Voice
  • 00:36:54 Power of Visual Content
  • 00:37:38 One Platform At A Time?
  • 00:42:03 Platform Risk + Organic Reach
  • 00:47:52 Jack's Creative Process
  • 00:57:08 Lessons In Storytelling
  • 01:02:45 How to Stay Consistent
  • 01:08:07 Joe Rogan's First Podcast
  • 01:10:17 Internal Motivation
  • 01:11:30 The Future of Visualize Value
  • 01:14:04 Behind The Mind: "Seek Wealth, Not Money or
  • Status"
  • 01:20:16 "Do You Love The Poor or Hate The Rich?"
  • 01:23:49 Understanding Leverage
  • 01:26:26 Employee vs Owner Mindset
  • 01:30:30 US vs UK culture
  • 01:36:17 "When You're Finally Wealthy, You Realize It
  • Wasn't What You Were Seeking in the First Place"
  • 01:39:19 Wrap Up + Book "The Almanack of Naval Ravikant": https://amzn.to/34uy7aE
Sep 30, 2020

Who is Josh?

Josh Clemente is the founder of Levels. He’s a mechanical engineer, CrossFit L2 trainer + previously leads teams at Hyperloop + SpaceX where he developed life support systems for astronauts going into space.

In this conversation, we discuss the importance of optimizing your metabolic health, how software can drive behavior change + the future of health tech.

Full video on YouTube: https://youtu.be/3B1RJvlff74


Topics We Discuss

  • what is metabolic health + why is it important?
  • stories from working with Elon Musk at SpaceX & Hyperloop
  • why you should monitor your glucose
  • the myth of the “balanced diet”
  • know who to trust when it comes to nutrition science
  • actionable advice on improving nutrition, exercise, sleep + stress
  • how software can help drive behavior change


Full Time Stamps (YouTube)

  • 00:00:00 Intro
  • 00:01:21 Welcome
  • 00:02:26 What is Metabolic Health?
  • 00:03:54 SpaceX
  • 00:06:28 Hyperloop
  • 00:08:21 Inspiration for Levels
  • 00:17:17 The Myth of a Balanced Diet
  • 00:21:29 Why You Should Monitor Glucose
  • 00:25:07 Knowing Who To Trust On Nutrition?
  • 00:27:52 Using Levels
  • 00:36:50 Price Per User + Team
  • 00:44:55 Funding Levels
  • 00:47:04 The First 3-6 Months
  • 00:50:52 Branding + Finding An Audience
  • 00:54:03 Marketing Lifestyle Apps
  • 00:57:25 The Future of Health Tech – Integrating Health Data
  • 01:02:18 Collecting Health Data + Influencing the Health Care System
  • 01:06:56 4 Parts of Health: Nutrition, Exercise, Sleep + Stress
  • 01:15:08 Wrap-Up
Sep 23, 2020

Subscribe + watch on YouTube:
https://youtu.be/42U2VfWp2Go

Let me know what you think on Twitter:
https://twitter.com/bzaidi

Who is Jim?

Jim McKelvey is an entrepreneur, glass-blowing artist + philanthropist.

He’s most well known as the co-founder of Square, the financial payments company he started with Jack Dorsey (founder of Twitter). Jim also co-founded the non-profit “Launch Code” and he’s an independent Director of the St. Louis Federal Reserve

Jim’s book, The Innovation Stack, is available for purchase. Or sign up to the email list at the bottom of this post to win 1 of 5 copies we’re giving away to listeners

Topics We Discuss:

  • the origin story of Square
  • Square's 14 part "innovation stack" that allowed them to win in this tough market
  • reducing the cost of a card reader from $1000 to $0.97
  • going up against Amazon + winning
  • examples of innovation stacks from other companies
  • the unbanked + underbanked
  • his thoughts on digital currencies
  • invention vs innovation
  • entrepreneurship vs owning a business
  • if "billionaires should exist" + his "billionaire moment"
  • why being a billionaire ≠ happiness

Book Giveaway
We’re giving away 5 copies of Jim’s book to email subscribers, details here:
https://www.creatorlab.fm/jim-mckelvey-square-co-founder/

Timestamps (YouTube)

https://youtu.be/42U2VfWp2Go

  • 00:00:00 Intro
  • 00:00:49 Welcome
  • 00:01:50 Early Career as a Glassblower
  • 00:03:10 Meeting Jack Dorsey
  • 00:05:59 Beginning of Square
  • 00:10:59 Underserved Markets
  • 00:15:13 Studying a Market for Something That Doesn’t Exist
  • 00:19:03 The Unbanked + Underbanked
  • 00:24:49 Square’s Innovation Stack
  • 00:28:21 Invention vs Innovation
  • 00:30:21 Getting Square's First Users
  • 00:33:38 What Were The Large Existing Players Missing?
  • 00:42:22 The Delusion of Innovation
  • 00:45:26 How Square Went Up Against Amazon + Won
  • 00:50:43 Entrepreneur vs Business Owner
  • 00:52:32 His “Billionaire” Moment
  • 00:54:52 Being Treated Like a “Walking Wallet”
  • 00:56:33 Should Billionaires Exist?
  • 01:00:21 Industries That are Ripe for Innovation
  • 01:05:30 Digital Currency
  • 01:08:13 Advice on Investing
  • 01:10:30 "If you inherit wealth, you're not rich"
  • 01:12:24 Being Rich ≠ Being Happy
  • 01:13:44 Philanthropy
  • 01:16:39 Dealing with the hardest period of his life
  • 01:19:33 Wrap Up
Thank you to our partner
 
This week's episode is supported by InstaSleep Mint Melts, the drug-free, convenient sleep aid.
 
They’re easy to take without water & melt in your mouth like a mint. They’re designed to help you fall asleep faster & wake up without feeling groggy in the morning.
 
If you’ve had issues sleeping like I have, try them out - available at select Walgreens stores and their website: www.upgradeyoursleep.com
Sep 16, 2020
Subscribe + Watch on YouTube:
https://youtu.be/JcJIvhXdbt0

Let me know what you think on Twitter:
https://twitter.com/bzaidi

Who Is Kat Cole?
 
Kat is one of the most impressive business leaders in America. Fortune magazine named her on their 40 under 40 list & her story is often cited as an example of the “American Dream”.
 
She worked her way up from being a waitress at Hooters aged 17, to an exec at 26 and a president at 31.
 
Today, she’s the president of a parent company doing $4-5bil in sales in 60+ countries, across 6500+ locations.

Their 7 brands including Cinnabon, Carvel & Jamba Juice.
 
In this conversation you’ll learn how she thinks about growth, adapting products to emerging trends, using brand partnerships to grow & the factors that go into expanding internationally.
 
 
Five Things You’ll Learn
  • Lessons In Leadership – how to establish credibility, even as a young leader, to lead a team through any situation.

  • Emerging Trends + The Innovation Adoption Curve – how she thinks about adapting to emerging trends for brands like Cinnabon + Jamba Juice. Finding your place on the innovation adoption curve while holding onto where you came from.

  • Impact of Lockdown On Malls + Airports – how recent events have impacted their 6500+ locations in malls + airports, and where she sees opportunities

  • International Growth – the factors you should think through when expanding internationally, stories of mistakes made, and examples of situations she navigated in Argentina, Turkey + UAE

  • Brand Partnerships – controlling your brand when expanding with partners, and when to consider licensing vs franchising vs joint ventures
 
Time Stamps (YouTube)
  • 00:00:00 Preview
  • 00:02:04 Welcome
  • 00:05:01 From Waitress to Vice President of Hooters
  • 00:08:41 Invaluable Lessons In Leadership
  • 00:14:18 “I’m Friendly, But Not Your Friend”
  • 00:16:49 Blending Humility + Confidence
  • 00:20:57 Scale + Revenue of Focus Brands
  • 00:22:12 Case Study: Turning Around Cinnabon
  • 00:29:23 Opportunity = When Your Company Says “No”
  • 00:33:03 Approach To Testing New Products
  • 00:35:10 Adapting to Trends: Jamba + Cinnabon Example
  • 00:42:11 Jamba + The Innovation Adoption Curve
  • 00:48:54 Mall Traffic In 2020
  • 00:51:47 Prediction On Airport Traffic
  • 00:53:22 Increased Search Demand For “Near Me” + “Delivery”
  • 00:54:35 DTC vs Third-Party Delivery Services
  • 00:57:25 International Growth: Hooters in Argentina
  • 01:01:11 Importance of Cultural Context: Turkey Example
  • 01:04:47 International Context – Asking the Right Questions
  • 01:06:29 Factors To Consider When Expanding Internationally
  • 01:12:08 Growing Through Licensing, Franchising + Joint Ventures
  • 01:14:51 Brand Partnerships – Controlling Your Brand
  • 01:17:34 Wrap-Up
Thank you to our partner
 
This week's episode is supported by InstaSleep Mint Melts, the drug-free, convenient sleep aid.
 
They’re easy to take without water & melt in your mouth like a mint. They’re designed to help you fall asleep faster & wake up without feeling groggy in the morning.
 
If you’ve had issues sleeping like I have, try them out - available at select Walgreens stores and their website: www.upgradeyoursleep.com
Sep 8, 2020

Who Is Ryan?

Ryan Begelman co-founded Summit Series, described as “TED meets Burning Man” & “The Davos of Gen Y” by Forbes

They’ve become known for hosting incredible events with thousands of leading creators like Richard Branson, Jeff Bezos & Jessica Alba. Summit acquired Powder Mountain, America’s largest ski resort after pre-selling the opportunity to their community.

Ryan also bought into Bisnow Media, became CEO & sold for a reported $50mil+, all without venture capital.


What You’ll Learn

Part 1: Business Frameworks + Backstory

  • Framework For Business Ideas – a technique to generate ideas: marketing, monetization + markets
  • Bootstrapping + Buying A Mountain – how they pre-sold an idea to their community to buy a mountain for $50mil + why you should consider bootstrapping too
  • Joint Venture Waterfalls – applying a concept from private equity to real estate + businesses
  • Dealflow – four ways to think about generating deal flow: hunting, trapping, farming, trading
  • Replacing Yourself – how to find, hire & train someone to replace you


Part 2: Holistic Entrepreneurship, Philosophy + Mental Fitness

  • Redefining Wealthy + Holistic Entrepreneurship – creating a well-rounded, fun & meaningful life through entrepreneurship
  • “Software For The Brain” – train your brain for mental fitness, developing awareness + neuroplasticity
  • Practical Philosophy – concepts from greek philosophy, Buddhism & stoicism to help you be less reactive + less annoyed
  • The Story of the Chinese Farmer – a parable about nature + grounding yourself in truth
  • Ego – is wanting to leave an indelible mark on humanity a form of ego or something to strive for?


Time Stamps (YouTube)

 

Thank you to our partner
 
This week's episode is supported by InstaSleep Mint Melts, the drug-free, convenient sleep aid.
 
They’re easy to take without water & melt in your mouth like a mint. They’re designed to help you fall asleep faster & wake up without feeling groggy in the morning.
 
If you’ve had issues sleeping like I have, try them out - available at select Walgreens stores and their website: www.upgradeyoursleep.com
Aug 21, 2020

SUMMARY:

In this episode, we discuss the world of micro private equity, buying existing companies with little money down & the philosophy of becoming an owner.

Ryan has a growing portfolio of 7 products, including fomo.com, a popular SaaS Shopify app. He’s doing 7-figures in revenue, all while living a nomadic life traveling the world, coding on-the-go & making music.

SHOW NOTES:
https://www.creatorlab.fm/ryan-kulp-fork-equity/

WATCH + SUBSCRIBE ON YOUTUBE:
https://youtu.be/yEaKaxRgjlQ

WHAT YOU'LL LEARN:

  • importance of ownership of your actions + becoming an owner in a business
  • building from scratch vs buying an existing company
  • thinking through career transitions + knowing when to leave your job
  • how to work with a romantic partner
  • partnering with investors to buy companies
  • his opinion on self-funding vs raising investment
  • why job security isn’t about the company you work for
  • breakdown of his first 6 figure acquisition
  • why someone would sell a business in the first place, and what to look out for
  • what is seller side financing + how can you use it to buy a company with little money down
  • SBA loans + how you can use one to acquire a company
  • dealing with people who have negative energy
  • scaling a team beyond yourself

 

TIME STAMPS FOR VIDEO:
https://youtu.be/yEaKaxRgjlQ

  • 00:00 welcome
  • 01:42 why ryan landed in korea
  • 04:46 learning languages
  • 05:57 not pitching
  • 08:43 ryan's background 09:31 learning to code + becoming an owner
  • 11:40 bootstrap vs venture capital
  • 15:07 pros + cons lists
  • 17:14 raise to make your vision bigger
  • 18:51 nuance + balance from extremes
  • 22:42 importance of becoming an owner
  • 25:33 54 side projects + 7 companies
  • 28:13 7 figure revenue, 70% margin
  • 28:49 running a business with a romantic partner
  • 34:27 knowing when to leave your job
  • 45:52 job security + your own skillset
  • 48:42 why buy vs build from scratch
  • 51:57 do I need money to buy?
  • 53:22 buying fomo.com with no money down
  • 59:23 how to value a small business
  • 1:03:23 what is seller side financing?
  • 1:04:33 what is a clawback provision?
  • 1:05:33 why would someone sell a business?
  • 1:07:43 "it's too good to be true"
  • 1:11:32 two types of people, which one are you?
  • 1:14:27 dealing with negative energy
  • 1:16:36 debt vs equity to buy companies
  • 1:18:01 using SBA loans to buy companies
  • 1:26:26 business returns vs real estate vs stocks
  • 1:27:31 be fearful when others are greedy, and greedy when others are fearful
  • 1:29:57 partnering with investors to buy a company
  • 1:32:59 scaling a team beyond yourself
  • 1:37:32 being conservative in tech
  • 1:39:47 types of luck
  • 1:43:28 what's stopping you?
Aug 7, 2020

Who Is Emily?

"Most Important Entrepreneur of The Decade" - Inc Magazine

Emily is a true branding expert.

She's helped to build brands like Allbirds, Casper & Boxed from the ground up & paved a new path for entrepreneurs building in the direct-to-consumer (D2C) space.

Win A Free Book

We're giving away 5 free copies of Emily's new book: Obsessed: Building a Brand People Love From Day One

Sign up here for details:
https://bit.ly/2Xxh58X

What You’ll Learn

The approach Emily and her team use to create brands that people love from day one.

Real-world examples from brands like: Apple, Nike, Warby Parker, TOMS, Allbirds, SoulCycle, Everlane, Thinx, and more.

You’ll learn:

  • 3 pillars of brand strategy: mindset, key problem, brand idea
  • what you can learn about brand storytelling from stand up comedy
  • getting to the consumer need & “the why test”
  • knowing when you’ve got to the “core brand idea”
  • the difference between functional vs emotional brand storytelling
  • the best way to get customer feedback
  • how consumer expectations are being redefined
  • why brand consistency is no longer the only approach to take in 2020
  • how subtle language can make a huge difference in the tone of your brand communication

Time Stamps:

00:00 intro
1:24 who is emily?
2:00 equity vs agency fee
3:09 branding book
4:15 what is the importance of brand?
5:05 defining brand
9:08 3 parts to brand strategy
14:40 customer interviews
20:33 beyond functional benefits
22:51 casper + core brand idea
25:30 airbnb + the why test
29:50 evaluating brand idea
30:30 boxed + comparing to competition
32:30 allbirds examples
37:40 nike + laddering up value
38:10 apple + green text
41:35 soulcycle brand juxtaposition
42:50 breaking the rule of consistency
44:30 thinx
47:40 non-profits + cause
50:50 toms shoe
53:10 warby parker
53:37 bombas
54:55 everlane
59:40 cancel culture + consumer expectations

Jan 14, 2020

Full show notes:

https://www.creatorlab.fm/hassan-yassine-gaia-interview/

Landing In Mexico City

There’s an energy that radiates through Mexico City that is unique to this part of the world. Colorful buildings paint the streets next to food carts full of locals trading stories from their day. Innovative design, delicious food & a rich culture is at the heart of this mega-city.

“Emerging Mexico” as I would learn, is alive and well. I could see why The New York Times named it the #1 place to visit in 2016.

But when I first visited in 2015 to hang out with my old friend Hassan, I knew little about what was bubbling under the surface. That was the halfway point of our now 10yr friendship, meeting as young, ambitious employees in Google’s EMEA headquarters in Dublin.

Bonding over Arsenal games, Fifa marathons & long chats in Slattery’s Pub, we talked about one day building companies that we would be proud of. And Hassan has stayed true to that vision ever since.

Finding Opportunities In Emerging Markets

Hassan co-founded GAIA, one of Mexico’s leading startups that is disrupting the furniture business. They’ve re-imagined what a vertically integrated player could look like: from designing & producing their own products, bringing technology to create new retail experiences & even having their own GAIA trucks to control the delivery experience for their customers – they’ve been a shining light of what the future of retail should look like.

In just over 5 years, they’ve grown to 18 stores, 350+ employees & built a multi-million dollar e-commerce business that has a healthy mix of online to offline revenue.

Hassan forged his own path. Leaving his safe job at Google in Europe, to move to Brazil to learn about startups in the region, before planting his own seed in Mexico.

It’s his ability to get up and run towards the action that I was most fascinated to dig into. In an age of endless debate around luck vs skill – Hassan shows what it looks like to take control of the decisions you have agency over.

But what I love most about this convo, is that we talk through some of the challenges that many of us face when trying to go down the entrepreneurial route.

Where do you start? What should you focus on? When is it safe to leave your job? What skills do you need to build & who are the people you need to look out for to turn your idea into a reality?

Five Things To Listen Out For:


(1) Emerging Markets – why he thinks there’s so much opportunity in emerging markets like Mexico

(2) Knowing When To Leave – how he thought through leaving his safe job, to move twice & settle into countries where he didn’t speak the language

(3) Preparing For Entrepreneurship – the skills you can develop in a job to become a better entrepreneur

(4) The evolution of the CMO role – how marketing is changing

(5) Growth Debt – and how to avoid making mistakes when growing so quickly

Subscribe and watch on:
YouTube.com/creatorlabfm

Full show notes:
https://www.creatorlab.fm/hassan-yassine-gaia-interview/

Links:

https://www.gaiadesign.com.mx/

 

https://twitter.com/ompaloempa

Connect with Bilal on social:
Instagram @bzaidi212 @creatorlabfm
Twitter @bzaidi @creatorlabfm

Thank you to our sponsors, who help make this show possible:
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Sep 20, 2019

“Silicon Valley’s buzziest start-up” - The New York Times


Rahul Vohra is no novice to the startup world. He previously built and sold Rapportive to Linkedin before setting out to build “the fastest email ever made” for the power users who fell out of love with Gmail, Outlook, and others.

You can’t argue with their results. Superhuman have 220k+ people on their waitlist, which costs $30/month and they’ve raised north of $50mil at a $260mil valuation from elite investors like First Round Capital & Andreessen Horowitz.

But what stood out most to me while meeting Rahul was his focus on the long term. We discussed “building a company that can last for 100yrs” while convincing his co-founders to “do their life’s work” with him. At one point, Rahul described sitting in front of his computer in tears because he realized he hadn’t built what he had set out to.

A Unique Approach


Sometimes, their unique approach can feel counter-intuitive. For example, what if I told you they are happy to turn away paying customers if it would distract them from their “high expectation customers”.

Or their mandatory human onboarding where a Superhuman employee takes a new user through a 30-60mins call to get them setup, understand how they personally use email & customize their experience vs a more scalable online experience that would save money in the short term.

Superhuman have turned paying customers into their biggest fans – on average, every new user of Superhuman brings in one new user down the road.

In this episode, we go deep into the engine they’ve built, how they design their product using video game dynamics and learning how to listen to the right customers.

Five Things To Listen Out For:

(1) Building a product-market-fit engine – we discuss several product-market-fit definitions and the approach Rahul took to understand when they had hit this point

(2) High Expectation Customer – what this is and why it’s important to find

(3) Turning Email Into A Video Game – how to design products to make you feel a certain way by taking principles from video game design

(4) Following Your Passion – is this misguided or good advice?

(5) Preparing For A Recession – is this something Rahul is thinking about and how he thinks this might impact the business world

Subscribe and watch on:
YouTube.com/creatorlabfm

Full show notes:
https://www.creatorlab.fm/rahul-vohra-superhuman-product-market-fit/

Links:

https://superhuman.com/

https://twitter.com/rahulvohra

https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/

Connect with Bilal on social:
Instagram @bzaidi212 @creatorlabfm
Twitter @bzaidi @creatorlabfm

Thank you to our sponsors, who help make this show possible:
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Sep 4, 2019

Hiten Shah has built multiple SaaS companies including Crazy Egg, KISSmetrics & FYI. In this conversation, we discuss the future of remote work and lessons learned from building, investing and advising 120+ companies.

63% of US companies now have remote workers and 96% of remote workers would recommend working remotely to a friend.

But what does “remote work” actually mean?

Many people think of digital nomads galavanting around tropical islands while fitting in some Wifi work time. Or freelancers working out of trendy coffee shops…

But as Hiten and I discuss, most of us are already participating in some form of “remote work”.

Whether that’s a remote meeting we have with external partners, flexible work schedules or simply, “working from home” – this is an important macro trend that is going to impact all of us as the nature of work continues to evolve.

Five Things To Listen Out For:

  1. What remote work really means – Hiten’s team did a deep dive to uncover what remote work means in practice
  2. Understanding intent through keyword research – how Hiten used keyword research to understand the specifics around what people are really looking for
  3. Facts vs Feelings – mental frameworks to separate facts and feelings to make decisions
  4. Dealing with loss – the lesson Hiten’s dad shared when his mother passed away at a young age and how that has helped shape him today
  5. Why words matter – the difference between “self-funding” and “bootstrapping”

You can check out the full analysis Hiten and his team published here. Hiten on Twitter @hnshah.

Subscribe and watch on:
YouTube.com/creatorlabfm

Full show notes:
https://www.creatorlab.fm/hiten-shah-future-of-remote-work/

Connect with Bilal on social:
Instagram @bzaidi212 @creatorlabfm
Twitter @bzaidi @creatorlabfm

Thank you to our sponsors, who help make this show possible:
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Aug 14, 2019

I met Christophe when I first moved to New York.

I was drawn in by his infectious energy, French charm and distinct sense of humor. He had started multiple companies and our friendship grew over chats about life in America & the world of entrepreneurship.

One evening after an epic meandering night out, we landed in Koreatown to chow down on plates of bibimbap & bulgogi.

It was a few days before his life was about to change with the birth of his daughter and I asked Christophe about any regrets he had from the past…he started to share this story:

“This one time, I had a call from the CFO of Groupon and they had made an $80mil offer on our company, Totsy! It would have been a 10X return for our investors and it was going to be a life-changing moment for me”…

The table went silent as we crept towards the edge of our seats…

“But then my board blocked the deal, we had to say no! A short while after, we got crushed by Zulily and had to sell for much less. I made nothing from the sale.”

It was the sort of honest conversation you could only have with real friends. And yet, it was a familiar outcome that 90% of founders face when starting a company. The type of story that hasn’t been perfectly crafted by a PR machine or used as the tee-up to the inevitable “but look at me now!”

It was just plain, honest, truth.

In this episode, we revisit that story in more detail to share the stark reality of entrepreneurship – the high highs and the low lows, what it takes to bounce back and move on to a new adventure.

We also get into how his world has changed since having a baby daughter, why he thinks being a parent can make you a better entrepreneur and what his new company, UpFlex, is focused on.

I hope you enjoy the honesty that Christophe shares in this revealing conversation – if so, shoot me a note, I’d love to hear your thoughts!

Five Things To Listen Out For:

  1. Ups and Downs of entrepreneurship – the true reality for many entrepreneurs who start companies
  2. $80mil acquisition offer – what really happened when he had to reject this offer and what you can learn from his experience
  3. Being a parent and a founder – how to find your own balance and why Christophe says it makes him a better entrepreneur
  4. Leaving Your Company – when and why you might ever leave the company you started
  5. Upflex – his new company and why there’s a need for “Workplace-as-a-Service”

Subscribe and watch on YouTube.com/creatorlabfm

Full show notes:
https://www.creatorlab.fm/christophe-garnier-totsy-spark-labs-upflex/

Social:
Instagram: @bzaidi212 @creatorlabfm
Everywhere else: @bzaidi @creatorlabfm

Thank you to our sponsors who help make this show possible:

SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Jul 26, 2019

Full video on YouTube:
https://youtu.be/KCjMwDpDm7g

Steve Schlafman is a Partner at Primary Venture Partners. He’s been an investor in the NYC startup ecosystem for the last decade. Prior to his roles in VC, he was the Director of New Ventures at The Kraft Group, owners of the New England Patriots. He’s worked at startups like Turntable FM & began his career at Microsoft.

Steve has worked on investments in companies like TheSkimm, Bowery Farming, Breather, Giphy, Percolate & SmartThings (sold to Samsung). He also works with founders & CEOs as a qualified leadership coach.

In this revealing conversation, we discuss how he thinks about personal + professional growth, building healthy habits, navigating your career, the fear of death, dealing with anxiety, overcoming “functional addiction”, sobriety & why the best performers – people like Eric Schmidt & Lebron James, all work with coaches.

Five Things To Listen Out For:

  1. Cornerstone Habits – habits that create a domino effect in other areas of your life
  2. What Lebron James & Eric Schmidt have in common -we discuss why you might feel resistant to the word “coach”, what a coaching practice looks like & examples of common discussions you might have
  3. Being A “Functional Addict” – dealing with addiction & why Steve has been sober for many years
  4. Dealing With Anxiety + The Fear Of Death – how Steve has consciously worked on his anxiety and coming to terms with death
  5. 360 reviews – why Steve recommends doing this after a recent experience, dealing with constructive criticism & how you can do this too

Subscribe to watch the episode on YouTube here.

Steve:

 

https://www.schlaf.me/

https://www.primary.vc/

https://twitter.com/schlaf

Bilal:
@creatorlabfm
@bzaidi212 (Instagram) & @bzaidi everywhere else

Full show notes: 
https://www.creatorlab.fm/steve-schlafman-primary-venture-partners/

Thank you to our sponsors who help make this show possible:
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Jul 12, 2019

Oz Pearlman is an Emmy award-winning mentalist & magician. He captivated millions across the world as the runner up & finalist on America’s Got Talent. 

In this episode, listen carefully as Oz baffles the senses by performing mentalist tricks live on air.

From reading Bilal’s mind, to elaborate tricks that you have to see with your own eyes to believe (youtube.com/creatorlabfm) & an epic conversation discussing human psychology, non-verbal communication & turning your side-hustle into a lucrative business – there’s so much to take away from this revealing conversation.

Five Things To Listen Out For:

  1. Tricks – 3 mind-blowing tricks performed live
  2. Side Hustle – Turning a side hustle into a lucrative business – from hustling in restaurants as a kid, to captivating millions on TV
  3. Social Dynamics – from cat string theory to time constraints & appearing to be a scarce resource
  4. Remembering People’s Names – how Oz approaches this in his work & what you can take from it
  5. Psychology – behind success + happiness

Subscribe to watch the episode on YouTube here.


Social:
@OzTheMentalist
@creatorlabfm
@bzaidi212 (Instagram) & @bzaidi everywhere else

Full show notes: 
https://www.creatorlab.fm/oz-pearlman-mentalist-magician-interview/

Thank you to our sponsors who help make this show possible:
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Jun 27, 2019

Nigel Eccles is best known for being the co-founder of FanDuel, a company that pioneered the daily fantasy sports market in the US.

You may have seen their high impact commercials on TV, heard of them becoming one of the few unicorn $1bil startups to come out of Europe or their eventual sale to Paddypower/Betfair for $465mil. You may have even seen him featured in the infamous John Oliver “This Week Tonight” episode covering the industry he helped to create!

It’s safe to say – there are not many people on the planet that have the experience that Nigel has – after starting & selling multiple companies – he’s been around the block & back as a serial entrepreneur.

At Fanduel his experience includes raising $400mil+ in venture capital, competing with their closest rival, Draft Kings who raised over $1bil+, to investing hundreds of millions of dollars in customer acquisition on channels like TV, radio & paid digital.

In this revealing conversation, he opened up to share his perspective on:

  • how to come up with business ideas in the first place
  • raising venture capital vs bootstrapping
  • how to accelerate paid customer acquisition & measure your marketing effectively
  • building a high growth team
  • the highs & lows of selling a company & lessons learned
  • why founders & early employees might not always make a return from a sale because of preferred vs common stock
  • creating a new market vs capturing an existing one
  • why “going viral” isn’t a good strategy for paid products
  • what to do if you’re a non-technical founder
  • the process of taking an initial idea & evaluating its business potential
  • applying the same logic to his new company, Flick, going after the podcast market

Subscribe to watch the episode on YouTube here.

Join the Creator Lab group on Nigel's new app, Flick:
https://flickchat.page.link/emPvGZnT7XwKGgz76

Thank you to our sponsor who helps make this show possible -SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

 
 
Jun 12, 2019
Watch the full episode on YouTube:
https://youtu.be/muxEUNAaLTE

How many times have you heard bitcoin, crypto, blockchain and thought to yourself – “what the hell are they talking about?” 

Well, you’re not the only one. This is a topic that has a lot of value but too often you’ll find so-called “experts” using complicated jargon to make things sound more complicated than it is.

In this conversation with Ali Hassan, an ex-Goldman Sachs banker & venture capitalist, turned entrepreneur – we try our best to simplify and discuss what bitcoin and blockchain is in simple terms and explore the practical applications of this technology.

Going beyond definitions – we discuss real use cases, why the value of bitcoin fluctuates so much, if bitcoin is a direct alternative to the traditional money supply system, comparing it to other assets like gold, and how his team has developed one of the leading passive index funds for investing in cryptocurrency

Here are five things to listen out for:
  1. What is Bitcoin? And what is Blockchain in simple terms? – Ali describes in easy to understand language and with examples, what bitcoin is and why it’s a valuable asset & technology
     
  2. Comparing Bitcoin to Gold – what makes an asset like gold valuable and why that idea can be applied to an asset like bitcoin.
     
  3. Real World Applications – where can bitcoin and blockchain be useful in the real? From the idea of a bitcoin being a store of value, to ethereum helping to automate processes through smart contracts, to helping the unbanked people of the world – we discuss where blockchain could provide real utility in the long run
     
  4. Comparing Ethereum to the Apple app store – we discuss in simple terms what ethereum is and why it’s allowing people to build on top of their ecosystem, similar to how Apple did with their app store
     
  5. Creating An Index Fund For Crypto – why Ali and his team left their traditional finance roles at companies like Goldman Sachs & VC firms to create a leading passive crypto index fund, Crescent Crypto.
Subscribe to Creator Lab videos on YouTube here.
Thank you to our sponsor who helps make this show possible,
SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space
 
 
 
Apr 3, 2019

Watch the full episode on YouTube:
https://youtu.be/SGPMfHxFmgo

<br>

Fabrice Grinda has been called the most prolific angel investor in the world, even being ranked #1 in Forbes based on investment volume + number of exits.

<br>

He’s exited hundreds of millions of dollars from 500+ investments in companies like Alibaba, Viagogo, Tencent, Airbnb, Betterment, Uber, Fanduel & Palantir.

<br>

Before setting up his “startup studio” & investment fund, he started and sold multiple companies including OLX, the leading “Craigslist” marketplace of countries like India, Brazil & Pakistan.

<br>

But things weren’t always so rosy.

<br>

Fabrice shares stories of living on $2/day, living in his office because he couldn’t afford an apartment & missing payroll 27 times!

<br>

We also discuss the future of marketplaces, how he’d think of business ideas if starting today, the science of happiness, minimalism, and why we’re still at the very beginning of the tech revolution.

<br>


Here are five things to listen out for:

  1. Reasons to be optimistic – why we’re the luckiest people in the world to be alive at this time and why we’re only at 1% of the tech revolution
  2. Minimalism – from living on a 20-acre estate in Bedford, New York, to “island shopping” and then selling all his possessions – Fabrice has lived both extremes and shares his perspective on a healthy balance
  3. The Science of Happiness – factors that make people happy and hacks to maximize your own “mean level of happiness”
  4. The Future of Marketplaces – 3 trends in marketplace businesses and a framework for thinking about business ideas
  5. How Venture Capital Works – the typical startup fundraising cycle, from initial investment to venture capital at series A, B, C etc.

<br>

CONNECT ON SOCIAL:

https://www.instagram.com/creatorlabfm

https://www.instagram.com/bzaidi212

<br>

Full show notes:
https://www.creatorlab.fm/fabrice-grinda-fj-labs-interview/

<br>

Thank you to our sponsors who help make this show possible:

SquareFoot, where growing companies find their place, check out SquareFoot.com/creatorlab to find your next office space

Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. Use the code “creator8” to get 20% off your order on Amazon.

Mar 19, 2019

Watch the full episode on YouTube:
https://youtu.be/Lc07mxx3CII

<br>

Nathan Latka is making more than $100k/month from 30+ revenue streams. We go into all of the details documented in his book: “How To Be A Capitalist Without Any Capital”

<br>

From his approach to building systems that scale beyond himself, growing his podcast to 10+mil downloads, investing in real estate, food trucks, buying software companies, building teams around the world and even landing a TV show – there’s so much packed into this conversation!

<br>

We also go into why someone should be a capitalist in the first place, the pros, and cons of capitalism and the many creative ways he's finding success in many different areas. 

<br>

Nathan is a true capitalist in every sense of the word & a savvy entrepreneur that likes to break the rules. 

<br>

You can check out his WSJ bestselling book, “How To Be A Capitalist Without Any Capital”, on Amazon here

<br>

Five things to listen out for:

  1. Capitalism vs Socialism – why you would want to be a capitalist in the first place and the pros & cons of a purely capitalist society.
  2. Making $100k/month – why he chooses to spread his risk by working on many things at once and examples of investments you can make to generate income
  3. Systems vs Goals – why you should focus on building, multiplying & stacking systems instead of setting goals
  4. “My Podcast Is A Massive Front” – how he’s developed a piece of code to automatically turn his daily podcast into a database that he sells to VCs for $20-30k/month
  5. His Book – what you can expect, including specific page numbers you can skip ahead to

<br>

CONNECT ON SOCIAL:

https://www.instagram.com/creatorlabfm

https://www.instagram.com/bzaidi212

<br>

Full show notes:

https://www.creatorlab.fm/nathan-latka-capitalist-book-interview/

Thank you to our sponsor, Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. You can check them out on Amazon here 

Mar 7, 2019

Watch the full episode on YouTube:

https://youtu.be/qpA2CEoDg-M

<br>

Faraz Zaidi, is the founder & creative director of Profound Co, a multi-million dollar fashion brand that sits at the intersection of streetwear and high fashion.

<br>

Profound has built a loyal following over 10yrs+, with celebrity fans like Rihanna, Kendrick Lamar and Justin Bieber wearing their clothes. They’ve been featured in Time, Fast Company & Forbes and have collaborated with leading musicians & major brands like Pepsi.

<br>

In this in-depth conversation, Faraz shares the full backstory of their humble beginnings, scaling their business and how he would approach building a fashion brand from scratch if he was starting again today.

<br>

Five things to listen out for:

  1. Genesis – how Faraz started with a couple of t-shirts & a printer
  2. Starting a Brand – how he would start a brand from scratch today
  3. Celebrities + Influencers – how a Profound intern landed a connection to Rihanna and their approach to working with influencers
  4. Retail – getting into physical stores like Selfridges & boutiques around the world.
  5. Struggles – examples of when things haven’t gone so well, mistakes made and how he mentally deals with the lows

<br>

CONNECT ON SOCIAL:
https://www.instagram.com/creatorlabfm
https://www.instagram.com/bzaidi212

<br>

Full show notes:
https://www.creatorlab.fm/profound-aesthetic-co-faraz-zaidi/

Feb 14, 2019

Subscribe and watch the full video interview on YouTube:
https://youtu.be/GZAgTCFPxxk

<br>

Tyler Riewer (head of creative at charity: water) shares 5 principles that can make you a better storyteller. We discuss the concept of the "hero's journey" and how the best brands, writers & politicians use this idea to tell effective stories.

<br>

Five Things To Listen Out For:

  1. Role of storytelling – and its impact on every part of an organization
  2. The Hero’s Journey – how savvy brands, politicians, and writers use the concept of the hero’s journey to tell effective stories
  3. 5 Principles – that Tyler has picked up along the way as a professional storyteller that you can apply to your own life and work
  4. From Concept to Campaign – how they took an inspirational letter from a 6yr old and turned it into a successful brand campaign through the principles we discuss
  5. Stories from his travels – and the stories that make up the 663 million people that lack access to clean drinking water

<br>

SOCIAL:
https://www.instagram.com/creatorlabfm
https://www.instagram.com/bzaidi212

<br>

TYLER:
http://tylerriewer.com
https://twitter.com/tylerriewer

<br>

charity: water
Watch The Spring: https://cwtr.org/2lJhZix
Nora's story: https://www.charitywater.org/world-wa...

<br>

Full show notes:
https://www.creatorlab.fm/where-do-good-stories-come-from-tyler-riewer-charity-water/

Thank you to our sponsor, Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. You can check them out on Amazon or instasleep.us 

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