Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.
They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology.
Time magazine named their product one of the best inventions of 2018 + 2019.
Watch + subscribe on YouTube:
https://youtu.be/vd3wXxYaAxc
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In this conversation, you'll learn:
- how they’re using AI + machine learning to improve sleep
- the challenges of building hardware + software (smart mattress)
- unit economics you should think about when launching a DTC brand
- future plans to control oxygen levels, humidity + light to improve sleep
- balancing organic growth vs paid acquisition
- successfully partnering with influencers
- actionable ways to improve deep + REM sleep
TIMESTAMPS:
- 00:00:00 Intro
- 00:03:07 What Is Eight Sleep?
- 00:04:34 Coming To America
- 00:08:01 4 Factors To Improve Health + Sleep
- 00:09:49 How To Start a DTC Company
- 00:12:05 Indiegogo Launch + Raising Money
- 00:13:07 Focusing On Thermal Regulation
- 00:14:10 Future Of Sleep Technology
- 00:15:58 Brand Partnerships
- 00:17:01 Using AI + Machine To Improve Sleep
- 00:18:02 Temperature's Impact On Sleep
- 00:21:14 Marketing a DTC Product
- 00:22:46 Organic Growth + Influencers
- 00:23:24 Balancing Paid Acquisition + Organic Growth
- 00:27:04 Reverse Engineering + Diminishing Returns
- 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule
- 00:32:27 DTC Unit Economics
- 00:34:06 Peloton, Tesla + Price Sensitivity
- 00:37:38 Pros + Cons of Going Public
- 00:40:42 How To Get Better Sleep
- 00:42:30 Stages of Sleep: Light, Deep + REM
- 00:44:32 Sleep's Impact On Hormones + Junk Food
- 00:45:42 Factors To Improve Sleep
- 00:49:24 Stop Your Mind Racing
- 00:52:19 Caffeine + Alcohol
- 00:54:50 3 Roles Of A CEO
- 00:58:55 Board Meetings + Close