Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + are on track to hit 8 figures in revenue with their paid newsletter, trends.
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Five Things You'll Learn:
- how he’d build an audience differently today
- starting a paid newsletter business + finding talented writers
- copywriting + persuading people through the written word
- incentives + the future of media
- being emotionally stable while having a chip on your shoulder
Let us know what you think on Twitter:
@bzaidi @creatorlabfm
@thesamparr
Timestamps:
- 00:01:58 Intro
- 00:03:10 Sam’s Hot Dog Stand
- 00:07:53 The Hustle + Trends
- 00:11:01 Finding Great Employees + Writers
- 00:14:19 “The Dumbest Millionaires are in Real Estate”
- 00:15:50 Equity Splits In His Business
- 00:18:06 “Buzzfeed + Vox are Horrible Companies”
- 00:20:24 Subscriptions + Ads
- 00:24:23 Ad Incentives + Fake News
- 00:25:42 Free vs Paid Products
- 00:27:52 Example: Start a Million Dollar Paid Newsletter
- 00:34:20 Biggest Mistakes in Starting A Newsletter
- 00:34:46 Finding Traction
- 00:37:35 “Give People What They Need, Not What They Want”
- 00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy
- 00:40:04 Giveaways For Subscriber Growth
- 00:41:43 Paid Newsletters Category Ideas
- 00:44:24 How Copywriting Helped Sam Meet His Wife
- 00:47:01 AIDA + The Funnel
- 00:49:55 How To Write A Compelling Headline?
- 00:52:55 Finding Ideas To Write About
- 00:55:07 Editing + Content That Resonates
- 00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
- 01:04:37 Platform Risk – Owned vs Rented Channels
- 01:07:44 YouTube Algorithm: Views vs Time Spent
- 01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside
- 01:11:25 Seeing Android Grow From 4% to 80% Market Share
- 01:13:42 Being Emotionally Stable
- 01:18:12 Dealing With The Chip On Your Shoulder
- 01:20:50 Chilling On 50 Mil