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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: Page 1
Jan 27, 2021

Mikael Cho is the co-founder and CEO of Unsplash. The world's leading image asset platform that boasts 100 million image downloads & 20 billion views per month.

Unsplash is used more than Flickr, Getty, and Shutterstock combined.

Let us know what you think on Twitter: @bzaidi and @mikaelcho

Watch the full convo on YouTube:
https://youtu.be/vtIGAEKxC0w

In this conversation, you'll learn:

  • how Mikael built Unsplash from a series of failed experiments
  • balancing focus with experimentation
  • how to create a growth flywheel
  • why good ideas are still undervalued
  • how to create a "superpower org chart" & find undiscovered talent
  • how to get a large scale advertising business off the ground

TIMESTAMPS:

  • 00:00:00 Intro
  • 00:02:32 What is Unsplash?
  • 00:06:17 Scale
  • 00:09:24 Failed Experiments + A Side Project
  • 00:10:15 Starting Crew
  • 00:13:46 When Side, Becomes Main
  • 00:17:20 Selling Crew to Andrew Wilkinson (Dribbble)
  • 00:18:42 Balancing Experimentation + Focus
  • 00:21:03 Competing With Adobe + Shutterstock
  • 00:22:55 Creator Economy's Middle Class
  • 00:25:37 Develop A New Advertising Model
  • 00:28:29 Unsplash = Internet Real Estate Company
  • 00:31:51 Simplifying Product
  • 00:34:52 Aligning Your Team
  • 00:37:09 Product Design Changes That Surprised Mikael
  • 00:39:39 "Wow" Moments
  • 00:41:46 Unsplash Growth Flywheel
  • 00:43:56 API + Partnerships
  • 00:45:01 Future of Unsplash
  • 00:46:18 Mikael's Business Philosophy
  • 00:48:29 Validate With No Code
  • 00:49:41 Ideas vs Execution
  • 00:53:27 Knowing When to Stop A Project
  • 00:56:18 Recruiting Key Employees
  • 01:00:24 Finding Undiscovered Talent
  • 01:02:32 Superpower Org Chart
  • 01:07:04 Life Design Philosophy
  • 01:11:23 Incorporating Physical Health into Company Culture
  • 01:15:43 "Inbox Zero is a Waste of Time"
  • 01:19:11 "Text Edit is One of the Greatest Apps Ever Made"
  • 01:21:25 Writing Like You're Texting A Friend
  • 01:24:52 Proactive Actions
  • 01:31:33 Wrap-Up
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