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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: Page 1
Feb 3, 2021

Watch the full convo and Q&A on YouTube:
https://youtu.be/gSVQHw-da5s

Jack Butcher is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet.

His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020.

This was Jack's second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience.

To join the next one, sign up at:
https://www.creatorlab.fm/live

Let us know what you think on Twitter:
https://www.twitter.com/bzaidi
https://www.twitter.com/jackbutcher

After listening to this conversation, you'll understand:

  • the evolution of the creator economy from 1000 true fans to 100 true fans
  • importance of "1 true fan"
  • content/product machine + "the factory is the product"
  • why an audience is like a stem cell
  • unique examples of creator monetization
  • the importance of packaging, owning phrases & outcome-based marketing
  • Jack's 2020 revenue breakdown

Part 2, the live Q&A is in the next episode (look in your podcast feed)

Timestamps:

  • 00:00:00 Intro
  • 00:04:26 What is the Creator Economy?
  • 00:07:49 Succeeding With A Smaller Audience
  • 00:08:39 1000 vs 100 True Fans
  • 00:10:03 Jack's 2020 Revenue Screenshare
  • 00:11:38 1 True Fan + Hedging
  • 00:14:51 The Permissionless Apprentice
  • 00:22:25 Audience ≠ Distribution
  • 00:27:49 Concentration vs Diversification Of Focus
  • 00:34:34 Downsides of Building a Public
  • 00:36:41 "The Factory is the Product"
  • 00:40:41 Employee = 1 Customer
  • 00:44:00 Packaging + Owning Phrases
  • 00:47:52 Outcome-Based Marketing
  • 00:49:47 Unique Examples of Creator Monetization
  • 00:50:45 Audience is like a Stem Cell - Shaan Puri Example
  • 00:51:54 Investing As A "Knowledge Influencer"
  • 00:55:35 Reps, Consistency + A-Side Tracks
  • 01:01:18 The Value of Services vs Ads
  • 01:06:37 Social Impact + Charity
  • 01:10:22 Strategic Partnerships + Distribution
  • 01:13:55 Choosing Partners Is Like A Marriage
  • 01:16:51 SMS + New Channel Experiments
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