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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: 2022
Dec 5, 2022

Subscribe & watch on YouTube:
https://youtu.be/4PWqRILYz8U

Timestamps:

  • (00:00:00) - Intro
  • (00:00:07) - Start Of Interview
  • (00:01:25) - Who Is Danny Postma
  • (00:04:04) - Slowmad Lifestyle
  • (00:06:54) - Early Indie Hacking
  • (00:15:21) - What Is GPT-3?
  • (00:18:18) - Training AI
  • (00:24:07) - First-Hand Experience
  • (00:25:36) - Use Cases
  • (00:28:41) - Should we learn to code to play with AI?
  • (00:34:19) - Jasper and copy.ai
  • (00:38:07) - What Is Open AI?
  • (00:40:05) - Sponsor Break: Shopify
  • (00:41:39) - Sponsor Break: Justworks
  • (00:42:45) - Will AI Take Over The World?
  • (00:45:08) - How AI will replace people
  • (00:46:34) - Learning To Code
  • (00:50:39) - Use Cases and Generating Ideas
  • (00:54:52) - What Happened After Danny Sold Headlime?
  • (00:57:28) - AI Business Ideas
  • (01:04:55) - Personalized Podcasts
  • (01:10:23) - End

LINKS MENTIONED:

Thank you to our sponsors:

  • Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
  • Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Nov 21, 2022

Subscribe & watch on YouTube:
https://youtu.be/K26L7HwTLcU

Timestamps:

  • (00:00:00) - Intro
  • (00:01:06) - What Is Shiny?
  • (00:03:48) - Hyperfocused On Being Unfocused
  • (00:06:14) - Shiny Object Social Club + Shiny Token
  • (00:11:09) - Crypto Sentiment & Price Action
  • (00:16:10) - Open AI & What's Driving The Growth in AI?
  • (00:22:08) - Image, Video, Podcast AI + Generative Art
  • (00:27:42) - Jasper - All-in-one Tool + AI Co-Pilots
  • (00:37:25) - Sponsor Break: Shopify
  • (00:38:35) - Sponsor Break: Justworks
  • (00:39:59) - Continuation Of Interview
  • (00:53:07) - Will AI Evolve & Be A Threat?
  • (01:07:09) - Moving Abroad

Links Mentioned

Thank you to our sponsors:

  • Shopify: trusted by millions of entrepreneurs to create their online store and more - signup for a free trial at shopify.com/creatorlab
  • Justworks: makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Nov 7, 2022

Subscribe & watch on YouTube:
https://youtu.be/YbEAIBbQA5E

Timestamps:

  • (00:00:00) - Intro
  • (00:00:25) - Start Of Interview
  • (00:01:56) - How Grubhub Started
  • (00:03:26) - Software Developer to Starting Grubhub & Fixer
  • (00:05:13) - Seven Deadly Sins
  • (00:06:48) - Idea To Reality
  • (00:08:45) - The Evolution
  • (00:13:26) - Knowing When To Go Full Time
  • (00:22:00) - Prioritizing & Managing Time
  • (00:25:25) - Repeat Purchases
  • (00:26:51) - iPhone & The App Store
  • (00:31:03) - Creating A New Business Model
  • (00:34:01) - Phone is the Remote Control Of Your Life
  • (00:36:30) - Sponsor: Justworks
  • (00:37:37) - Full-time Employees vs Contractors
  • (00:40:16) - Growth Moments
  • (00:42:35) - Seamless & Grubhub Merger & Exit
  • (00:52:30) - Bilal's Definition Of Success
  • (00:59:10) - Difference Between A Grump & An Entrepreneur
  • (01:04:38) - Leaving It All Behind
  • (01:09:27) - The Big Bike Trip

 Links Mentioned:

Hangry a Startup Journey: https://amzn.to/3EPudNo

Thank you to our sponsors:

  • Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Oct 17, 2022

Subscribe & watch on YouTube:
https://youtu.be/8HlTDcNCDxI

Timestamps:

  • (00:00:00) - Intro
  • (00:00:26) - Start of Interview
  • (00:01:42) - Starting HVMN (Health Via Modern Nutrition)
  • (00:07:48) - Scale Of Business & Google Background
  • (00:13:02) - Ketosis & Keto
  • (00:18:23) - How The Brain Uses Energy
  • (00:21:39) - Exogenous Ketones
  • (00:35:31) - Athletes Using Exogenous Ketones
  • (00:38:55) - Sponsor: Justworks
  • (00:40:01) - Continuation Of Interview
  • (00:45:04) - Ketones Your Body Produces vs Exogenous Ketones
  • (00:47:00) - Contract With Army
  • (00:48:59) - Glucose Levels & Clearing Out Carbs You Eat
  • (00:58:57) - 7-Day Fast
  • (01:02:35) - Autophagy & Fasting
  • (01:09:52) - Stem Cell Preservation
  • (01:14:51) - Micro-Dosing

Links Mentioned:

https://twitter.com/bdm_runner

Thank You To Our Sponsor:

  • Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
Oct 10, 2022

Subscribe & watch on YouTube:
https://youtu.be/EtsZ36eaBPc

Timestamps:

  • (00:00:00) - Intro
  • (00:00:37) - Start Of Interview
  • (00:01:30) - Annie Duke's Background In Poker
  • (00:03:49) - Growing Up
  • (00:06:11) - How Games Help Your Life
  • (00:09:53) - What Makes A Great Poker Player
  • (00:17:52) - Annie Duke's Role At First Round Capital
  • (00:22:56) - Knowing When To Quit
  • (00:38:39) - Müller-Lyer Illusion
  • (00:49:51) - Sponsor: Linkedin Jobs
  • (00:50:54) - Sponsor: Justworks
  • (00:52:10) - Continuation Of Interview
  • (00:58:17) - Challenges With How We Think
  • (01:02:23) - Problem With Quitting
  • (01:11:00) - Example: Stewart Butterfield, Founder of Slack
  • (01:22:22) - Grit vs Quitting
  • (01:28:56) - "Quitting On Time Feels Like It's Too Early"
  • (01:30:11) - Monkeys vs. Pedestal Framework
  • (01:39:42) - The Great Resignation

Links Mentioned:

Annie Duke's New Book, QUIT:
https://amzn.to/3RQsTwH

Thinking In Bets:
https://amzn.to/3eqOcHf

 

Thank you to our sponsors:

  • Linkedin Jobs - helps you find the candidates you want to talk to faster. Post a job for free on linkedin.com/creator
  • Justworks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com
 
Sep 26, 2022

Subscribe & watch on YouTube:
https://youtu.be/hXHZLKFpTu8

Timestamps:

  • (00:00:00) - Intro
  • (00:00:27) - Sponsor Break: Sendinblue
  • (00:01:17) - Who Is Elijah?
  • (00:07:10) - Sound System Culture
  • (00:09:13) - What's A Reload?
  • (00:12:26) - Origins of UK Grime
  • (00:16:30) - Controversy of Form 696
  • (00:27:21) - Pirate Radio
  • (00:31:45) - How Musicians Make Money
  • (00:36:07) - How Much You Get Paid Per Stream
  • (00:38:05) - Industry Standards In Music
  • (00:44:15) - Communities, Artists & Gatekeepers
  • (00:51:49) - Balancing Old & New
  • (00:57:43) - Sponsor Break: Bambee
  • (01:07:46) - Web 3 + Music
  • (01:14:05) - The Yellow Squares Project
  • (01:19:07) - Choosing A Social Media Platform
  • (01:21:06) - The Disadvantage Of Having A Degree
  • (01:25:19) - The Yellow Squares Live Event
  • (01:31:50) - The Doomscroll Formula
  • (01:39:36) - Rinse FM & Y Combinator
  • (01:42:22) - Skepta
  • (01:43:57) - Why Michaela Cole Rejected £1M Netflix Deal
  • (01:46:09) - The Life & Passing Of Jamal Edwards

 

Link Mentioned

 

Thank you to our sponsors:

  • Sendinblue - an all-in-one marketing, automation, and email platform empowering small businesses to build stronger customer relationships. Visit sendinblue.com/creator
  • Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

 

Sep 12, 2022

Watch on YouTube:
https://youtu.be/dytmn7fcBxo

Timestamps:

  • (00:00:00) - Intro  
  • (00:02:34) - How The Phan Family Got To Canada    
  • (00:07:34) - Trung's Exposure To Writing   
  • (00:11:28) - Twitter: The Good & Bad
  • (00:14:29) - South East Asia To America      
  • (00:24:42) - Anxiety & Writing Publically    
  • (00:27:12) - Growing A Podcast    
  • (00:32:04) - Sponsor: Linkedin Jobs 
  • (00:33:04) - Sponsor: Justworks
  • (00:34:20) - Cringe Test    
  • (00:39:45) - Vanity Metrics & Distraction of Follower Count
  • (00:45:52) - Film Script To TV Show    
  • (00:52:04) - Why Trung Started On Twitter
  • (00:58:10) - Where To Start
  • (00:04:53) - Topic Ideas: Breadth vs. Depth

Subscribe & watch on YouTube:
https://youtu.be/dytmn7fcBxo

Links Mentioned:

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

JustWorks - makes it simple to hire and manage remote employees across all 50 states; visit JustWorks.com

 

Aug 15, 2022

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”.

Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil.

Watch on YouTube:
https://youtu.be/IwO12HgtWqw

Timestamps

  • (00:00:00) - Intro    
  • (00:00:31) - Sponsor: Justworks    
  • (00:03:21) - Sidewalk Labs    
  • (00:11:40) - Director Of Special Projects at Google    
  • (00:15:23) - What Is Forward    
  • (00:18:43) - What Is Wrong With The US Health Care System    
  • (00:22:15) - Life Expectancy In The Bronze Age    
  • (00:24:11) - Sponsor: Bambee
  • (00:25:21) - Sponsor: Linkedin Jobs    
  • (00:26:24) - How US Health Care Can Be Improved
  • (00:33:07) - Using Technology To Improve Health Care    
  • (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before
  • (00:42:45) - Prenuvo Whole Body Scan
  • (00:49:28) - Best Way To Go About Health Care    
  • (00:52:59) - Health Care As A Product
  • (00:56:11) - Outro

Subscribe & watch on YouTube:

https://youtu.be/IwO12HgtWqw

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Jul 12, 2022

Kathryn Minshew is the Founder & CEO at The Muse

Subscribe & watch on YouTube:
https://youtu.be/ZKOgdHTnKc8

Timestamps:

  • (00:00:00) - Intro
  • (00:00:40) - Sponsor Break: AppSumo
  • (00:01:19) - What Is The Muse
  • (00:05:29) - How Big Is The Muse
  • (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model
  • (00:11:38) - Hiring Is The More Important Thing
  • (00:16:16) - The Average Cost To Hiring People
  • (00:22:27) - Kathryn’s View about Pallet's Approach
  • (00:29:05) - Sponsor Break: The Economist
  • (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work
  • (00:39:30) - Shift Shock
  • (00:43:39) - One Of The Most Important Element In Career Search
  • (00:48:52) - The Value Of Transparency Between Companies And Employees

Links Mentioned

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

 

Jun 23, 2022

Tiago Forte is the creator of Building a Second Brain.

Subscribe & watch on YouTube:
https://youtu.be/h04N_6tmMeg

Timestamps:

  • (00:00:00) – Intro
  • (00:00:40) – Sponsor Break: AppSumo  
  • (00:03:23) - How Second Brain Began    
  • (00:05:49) - Building a Second Brain    
  • (00:13:31) - Multi-Million Dollar Live Courses.    
  • (00:16:23) - What Makes People Have Sustained Behavior Change  
  • (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express
  • (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create
  • (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs
  • (00:32:02) - Think Like a Curator    
  • (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085
  • (00:49:33) - Designing Notes for Future Self    
  • (00:53:37) – Expression is a chaotic + messy process (no checklist)
  • (00:55:52) - Don’t Start from Scratch Every Time

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Links Mentioned:

May 27, 2022

Sam Corcos is the co-founder & CEO of Levels Health

Subscribe & watch on YouTube:
https://youtu.be/iI331lJkPm0

Timestamps:

(00:00:00) Preview
(00:00:34) Sponsor - AppSumo
(00:01:02) Intro to Sam
(00:10:23) Problems Caused by Metabolic Dysfunction
(00:15:43) Current Stage of The Company
(00:22:49) Alternative Business Model
(00:28:47) Product Market Fit
(00:39:56) Sponsor: Linkedin Jobs
(00:42:17) 10x in Digital Content
(00:44:34) Podcasting As A Channel
(00:49:17) Partnerships
(00:52:36) Transition from CTO to CEO
(01:04:30) Time Management + Prioritization

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Apr 28, 2022

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

  • 0:00:00 - Snippet
  • 0:00:39 - Sponsor: AppSumo
  • 0:01:07 - Intro + Landing In The US
  • 0:07:45 - Origins Of Nutribullet
  • 0:11:21 - Finding A Differentiator + Landing On Pricing
  • 0:13:17 - Reaching Half A Billion Dollars In Revenue
  • 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
  • 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
  • 0:23:00 - Designing Product
  • 0:26:27 - Day 1 of Designing New Product
  • 0:30:20 - Creating a Prototype + 3D CAD Model
  • 0:32:10 - 80/20 of launch + growth
  • 0:35:42 - Customer Feedback
  • 0:39:19 - Sponsor Break: Linkedin Jobs
  • 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
  • 0:45:07 - Craziest Informercial Day
  • 0:47:24 - Scale of TV advertising + using data
  • 0:51:13 - Understanding ROI of Ad Spend
  • 0:53:37 - Increasing Cost of Facebook & Google Ads
  • 0:59:52 - Home Shopping Channel and China’s Live Shopping App
  • 1:03:27 - International Expansion
  • 1:06:51 - Hiring Good People
  • 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
  • 1:15:14 - Staying Healthy

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

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