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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Creator Lab - interviews with entrepreneurs and startup founders
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Now displaying: 2022
Aug 15, 2022

Adrian Aon is the founder & CEO of Forward. They've raised more than $225mil from the world's leading VCs to "build an insurance-free healthcare system from the ground-up”.

Before that, he was the Director of Special Projects for Google's CEO & founder of Sidewalk Labs, the startup at Google tasked with re-inventing cities & sold Wavii to Google for $30mil.

Watch on YouTube:
https://youtu.be/IwO12HgtWqw

Timestamps

  • (00:00:00) - Intro    
  • (00:00:31) - Sponsor: Justworks    
  • (00:03:21) - Sidewalk Labs    
  • (00:11:40) - Director Of Special Projects at Google    
  • (00:15:23) - What Is Forward    
  • (00:18:43) - What Is Wrong With The US Health Care System    
  • (00:22:15) - Life Expectancy In The Bronze Age    
  • (00:24:11) - Sponsor: Bambee
  • (00:25:21) - Sponsor: Linkedin Jobs    
  • (00:26:24) - How US Health Care Can Be Improved
  • (00:33:07) - Using Technology To Improve Health Care    
  • (00:35:45) - What Is The Body Scanner Doing That We Couldn't Do Before
  • (00:42:45) - Prenuvo Whole Body Scan
  • (00:49:28) - Best Way To Go About Health Care    
  • (00:52:59) - Health Care As A Product
  • (00:56:11) - Outro

Subscribe & watch on YouTube:

https://youtu.be/IwO12HgtWqw

Thank you to our sponsors:

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Bambee - get access to your own dedicated HR Manager starting at just $99/month. Visit bambee.com/lab

JustWorks - makes it simple to hire and manage remote employees across all 50 states, visit JustWorks.com

Jul 12, 2022

Kathryn Minshew is the Founder & CEO at The Muse

Subscribe & watch on YouTube:
https://youtu.be/ZKOgdHTnKc8

Timestamps:

  • (00:00:00) - Intro
  • (00:00:40) - Sponsor Break: AppSumo
  • (00:01:19) - What Is The Muse
  • (00:05:29) - How Big Is The Muse
  • (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model
  • (00:11:38) - Hiring Is The More Important Thing
  • (00:16:16) - The Average Cost To Hiring People
  • (00:22:27) - Kathryn’s View about Pallet's Approach
  • (00:29:05) - Sponsor Break: The Economist
  • (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work
  • (00:39:30) - Shift Shock
  • (00:43:39) - One Of The Most Important Element In Career Search
  • (00:48:52) - The Value Of Transparency Between Companies And Employees

Links Mentioned

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab

 

Jun 23, 2022

Tiago Forte is the creator of Building a Second Brain.

Subscribe & watch on YouTube:
https://youtu.be/h04N_6tmMeg

Timestamps:

  • (00:00:00) – Intro
  • (00:00:40) – Sponsor Break: AppSumo  
  • (00:03:23) - How Second Brain Began    
  • (00:05:49) - Building a Second Brain    
  • (00:13:31) - Multi-Million Dollar Live Courses.    
  • (00:16:23) - What Makes People Have Sustained Behavior Change  
  • (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express
  • (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create
  • (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs
  • (00:32:02) - Think Like a Curator    
  • (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085
  • (00:49:33) - Designing Notes for Future Self    
  • (00:53:37) – Expression is a chaotic + messy process (no checklist)
  • (00:55:52) - Don’t Start from Scratch Every Time

Thank you to our sponsors:

The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab

Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Links Mentioned:

May 27, 2022

Sam Corcos is the co-founder & CEO of Levels Health

Subscribe & watch on YouTube:
https://youtu.be/iI331lJkPm0

Timestamps:

(00:00:00) Preview
(00:00:34) Sponsor - AppSumo
(00:01:02) Intro to Sam
(00:10:23) Problems Caused by Metabolic Dysfunction
(00:15:43) Current Stage of The Company
(00:22:49) Alternative Business Model
(00:28:47) Product Market Fit
(00:39:56) Sponsor: Linkedin Jobs
(00:42:17) 10x in Digital Content
(00:44:34) Podcasting As A Channel
(00:49:17) Partnerships
(00:52:36) Transition from CTO to CEO
(01:04:30) Time Management + Prioritization

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

Apr 28, 2022

Colin Sapire is the founder of Beast Health & Nutribullet.

Watch & subscribe on YouTube:
https://youtu.be/lqSfvL7QHRo

Timestamps:

  • 0:00:00 - Snippet
  • 0:00:39 - Sponsor: AppSumo
  • 0:01:07 - Intro + Landing In The US
  • 0:07:45 - Origins Of Nutribullet
  • 0:11:21 - Finding A Differentiator + Landing On Pricing
  • 0:13:17 - Reaching Half A Billion Dollars In Revenue
  • 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition
  • 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive
  • 0:23:00 - Designing Product
  • 0:26:27 - Day 1 of Designing New Product
  • 0:30:20 - Creating a Prototype + 3D CAD Model
  • 0:32:10 - 80/20 of launch + growth
  • 0:35:42 - Customer Feedback
  • 0:39:19 - Sponsor Break: Linkedin Jobs
  • 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time
  • 0:45:07 - Craziest Informercial Day
  • 0:47:24 - Scale of TV advertising + using data
  • 0:51:13 - Understanding ROI of Ad Spend
  • 0:53:37 - Increasing Cost of Facebook & Google Ads
  • 0:59:52 - Home Shopping Channel and China’s Live Shopping App
  • 1:03:27 - International Expansion
  • 1:06:51 - Hiring Good People
  • 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house
  • 1:15:14 - Staying Healthy

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

Linkedin Jobs:

LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

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