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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Now displaying: December, 2021
Dec 16, 2021

Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path. 

Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.

Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.

In this conversation you'll learn:

– why buy vs build
– buying a company with little money down
– growth levers to ramp up a DTC ecom business
– growing through paid acquisition, influencers, whitelisting, seo + affiliates 
– creating a healthy channel mix + managing platform risk
– benefits of in-house vs 3rd party logistics

Watch + Subscribe on YouTube:
https://youtu.be/2DzHRUyI28Q

Timestamps:

  • 0:00:00 - Snippet
  • 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps
  • 0:04:07 - Highschool dropout, business philosophy + 10 figure exit
  • 0:13:04 - Finding Direction
  • 0:16:01 - Finding A Buying An Existing Problem
  • 0:21:35 - Pet Industry
  • 0:23:15 - Finding A Good Business To Buy
  • 0:29:44 - 3PL vs In-House
  • 0:40:02 - Growth Levers To Look Out For When Buying
  • 0:49:23 - Smart Due Diligence
  • 0:52:18 - What To Look For In Google Analytics
  • 0:55:37 - Amazon vs Shopify Split
  • 0:58:40 - Paid Acquisition, Apple Update + Platform Risk
  • 1:07:20 - Budget Allocation + Testing Channels
  • 1:10:17 - Working With Affiliates
  • 1:13:19 - Working With Influencers
  • 1:18:23 - When You Should Work With An Agency
  • 1:21:27 - Whitelisting Strategy
  • 1:24:05 - Partnering With Investors + Funding An Acquisition

Ramon's original thread:
https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20

Thank you to our sponsors:

AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
https://social.appsumo.com/creatorlab

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