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Creator Lab - interviews with entrepreneurs and startup founders

Revealing conversations with the leading creators of our time. From proven entrepreneurs building the companies of the future, to non-profit founders creating change and the artists shaping our culture - we go beyond the surface to find the nuance in what it takes to turn your ideas, into action.
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Creator Lab - interviews with entrepreneurs and startup founders
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Mar 7, 2019

Watch the full episode on YouTube:

https://youtu.be/qpA2CEoDg-M

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Faraz Zaidi, is the founder & creative director of Profound Co, a multi-million dollar fashion brand that sits at the intersection of streetwear and high fashion.

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Profound has built a loyal following over 10yrs+, with celebrity fans like Rihanna, Kendrick Lamar and Justin Bieber wearing their clothes. They’ve been featured in Time, Fast Company & Forbes and have collaborated with leading musicians & major brands like Pepsi.

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In this in-depth conversation, Faraz shares the full backstory of their humble beginnings, scaling their business and how he would approach building a fashion brand from scratch if he was starting again today.

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Five things to listen out for:

  1. Genesis – how Faraz started with a couple of t-shirts & a printer
  2. Starting a Brand – how he would start a brand from scratch today
  3. Celebrities + Influencers – how a Profound intern landed a connection to Rihanna and their approach to working with influencers
  4. Retail – getting into physical stores like Selfridges & boutiques around the world.
  5. Struggles – examples of when things haven’t gone so well, mistakes made and how he mentally deals with the lows

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CONNECT ON SOCIAL:
https://www.instagram.com/creatorlabfm
https://www.instagram.com/bzaidi212

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Full show notes:
https://www.creatorlab.fm/profound-aesthetic-co-faraz-zaidi/

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