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Tyler Riewer (head of creative at charity: water) shares 5 principles that can make you a better storyteller. We discuss the concept of the "hero's journey" and how the best brands, writers & politicians use this idea to tell effective stories.
Five Things To Listen Out For:
Watch The Spring: https://cwtr.org/2lJhZix
Nora's story: https://www.charitywater.org/world-wa...
Full show notes:
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