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Creator Lab

Learning from the very best entrepreneurs and change-makers of our time. We dig deep into their stories, have honest conversations about how they made their ideas come to life and the lessons learned along the way.
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Now displaying: Page 1
Dec 26, 2018

Watch full interview on video:
https://youtu.be/3BHdnOiYym4

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Full show notes & timestamps:
https://www.creatorlab.fm/ronnie-madra-1oak-earos/
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Ronnie Madra is the co-founder of the Butter Group which has an extensive portfolio of brands including legendary nightclubs 1OAK and Up and Down.
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They’ve hosted after-parties for events like the Oscars, Met Gala & Cannes Film Festival attracting A-List celebrities along the way. Alongside business partner, Richie Akiva, they’ve developed properties in NYC, LA, Las Vegas, Tokyo, Dubai & Maldives – building one of the leading food & beverage (F&B) brands around.
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However, after 25+ years in nightlife – Ronnie developed a severe hearing issue which causes constant ringing in his ears. To address this issue for the 1.1bil people who will develop hearing issues in their lifetime – he created, EAROS, an in-ear protection system & an acoustical filter.
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Ronnie shared stories he has never shared before. He opens up about growing up on a coconut plantation in Guyana, landing in NYC as a minority amongst minorities, personal stories about dealing with bullies as a kid, running into trouble with a gang & landing on his feet into nightlife in NYC.
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FIVE THINGS TO LISTEN OUT FOR:

  1. Childhood – growing up with no electricity in Guyana, landing in NYC and how his early experiences shaped his outlook
  2. Fitting in & dealing with a bully – a raw and honest chat about dealing with bullies, trying to fit in and finding the confidence to be yourself.
  3. Building a name – alongside Richie Akiva, Ronnie has built a name for himself in the nightclub space, attracting A-List celebrities like Jay Z, Pharrell, Rihanna, Kate Hudson, Kanye, Gigi Hadid, Virgil and others to their venues. We go into all the details of how they started and built a name for themselves.
  4. Coming up with business ideas & developing a product – scratching his own itch, why he started EAROS, ways you can think about finding inspiration for ideas and knowing how to take action.
  5. Building Brand & Service – learning from his experience in creating a brand, product development, making people feel safe.
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TIME STAMPS:

  • 2:34 – What Ronnie is known for: 1OAK, Butter Group & Earos
  • 5:25 – Scale of their nightclubs & restaurants
  • 7:42 – Growing up on a coconut plantation in Guyana
  • 11:16 – Landing in Queens, NYC
  • 13:15 – Teenage Ronnie
  • 13:55 – Dealing with bullies
  • 19:38 – Early signs of entrepreneurship
  • 23:02 – Listening to all types of music and wanting to fit in
  • 26:32 – Becoming comfortable not fitting in
  • 31:26 – What lead to 1OAK being formed? Finding an A-Team.
  • 36:15 – Starting 1OAK with Richie Akiva & early investments
  • 38:06 – “Pioneers of the pop-up”
  • 41:40 – How to choose partnerships
  • 44:24 – What is next for 1Oak?
  • 47:40 – Attracting A-list celebrities
  • 51:20 – New venture – Earos
  • 55:10 – Developing hearing issues – tinnitus
  • 58:52 – Idea and need for a new type of ear protection
  • 60:50 – Going beyond looking like a hearing aid
  • 66:48 – The process of developing a new product
  • 69:45 – Sound vs. noise
  • 71:35 – The process of reaching out to great people through Linkedin
  • 75:58 – Working day vs. night
  • 79:44 – Pitching the idea to investors
  • 85:16 – When do you know you’re finished?
  • 87:06 – 20 years into the future
  • 91:10 – Closing remarks
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